It looks like Apple is busy rethinking the Siri voice assistant. Recent reports indicate that they are testing new features that could greatly minimize the amount of time iPhone users need to stare at their screens.
According to a Bloomberg piece from earlier this week, Apple is experimenting with ways for Siri to control apps that aren’t even from Apple—think Amazon, Instagram, and Uber. This means you could be adding items to your cart or even posting an edited picture on Instagram via voice commands alone!
While it’s great to hear about these upcoming features, Apple has mentioned that we’ll have to wait until 2026 for the next major update to Siri. This extended timeline means more testing is on the horizon as they refine the new version of the assistant. However, this delay has encouraged other big players in the tech realm to start pushing their agenda for a next-gen AI gadget that might just pull users away from their traditional screens.
But here’s the million-dollar question: why would anyone shell out for another AI gadget when they already have a fantastic option on their wrist? In this week’s episode of One More Thing, I dive into the latest buzz around Siri and discuss how these advancements could position products like the Apple Watch and AirPods as must-have gadgets for navigating our voice-driven AI future.
Want more updates? Check out One More Thing and make sure to subscribe to our YouTube channel for Bridget Carey’s in-depth analysis on the latest from Apple every Friday!
Originally published on August 15, 2025, at 5:00 a.m. PT.
