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Food Australia's iconic spread Vegemite is now certified as vegan friendly

02:05  01 november  2019
02:05  01 november  2019 Source:   dailymail.co.uk

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Australia's iconic brand Vegemite has been officially certified as vegan friendly.

Foodies can now confidently enjoy the spread after the classic staple passed the rigorous Vegan Australia certification process by 'doing absolutely nothing to its recipe'.

Withing the next few months, shoppers will find the vegan certified logo printed on jars across all of Vegemite's range, including gluten free and reduced salt.

a close up of text on a black background: Australia's iconic brand Vegemite has been officially certified as vegan friendly © Provided by Associated Newspapers Limited Australia's iconic brand Vegemite has been officially certified as vegan friendly

What is the Vegan Australia Certified logo?

The logo helps you choose products you can trust and will save you time. No more reading labels, interpreting ingredients or contacting the manufacturer - we've done it for you! 

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When you see a product with the Vegan Australia Certified logo, you can be sure it meets the high standards for vegan products set by Vegan Australia: free from animal products and not tested on animals.

'More Australians can now proudly declare Vegemite as their favourite spread as from today Vegemite is officially vegan,' the company announced on Friday to coincide with World Vegan Day.

'The same Vegemite you know and love, now certified by Vegan Australia. Tastes like: VEGEMITE, now is certifiably vegan-friendly.'

Vegemite senior marketing manager Matt Gray said: 'With over 10 per cent of Australians choosing a vegan or vegetarian-based diet, it's important that they can still enjoy the nation's favourite spread.

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'So we sought official certification from Vegan Australia.'

The Vegan Australia Certified logo helps customers identify vegan products they can trust and save time from interpreting ingredients or contacting manufacturers. 

Foodies can now confidently enjoy the spread after the classic staple passed the rigorous certification process set by Vegan Australia © Provided by Associated Newspapers Limited Foodies can now confidently enjoy the spread after the classic staple passed the rigorous certification process set by Vegan Australia

Vegemite nutritionist Claire Saundry said there are now more than 2.5 million Australians following a vegetarian diet - a figure that is up from 2.2 million in 2014. 

'Vegemite is rich in four B vitamins, including Thiamin, Riboflavin, Niacin and Folate, making it a fitting choice for vegetarians and vegans,' she said.

'Now endorsed by Vegan Australia, vegetarians and vegans can confidently enjoy Vegemite as part of a balanced, varied diet and active lifestyle.'


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