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Style The red carpet is also a star of the Oscars

03:36  05 march  2018
03:36  05 march  2018 Source:   wonderwall.com

How celebrities get flashy jewelry worth millions of dollars to wear on the Oscars red carpet without paying a cent

  How celebrities get flashy jewelry worth millions of dollars to wear on the Oscars red carpet without paying a cent Celebrities reportedly wear between $200,000 and $1 million worth of jewelry on the Oscars red carpet, and they don't have to shell out any cash for it.Katz told the AP that jewelers loan glitzy pieces to stars in hopes of getting publicity. But lending the pieces doesn't guarantee that they'll make it to the red carpet. Katz explained that celebrity stylists gather four to six different jewelry looks per gown option for each client before deciding on the most red carpet-worthy ensemble.

(ABC also has exclusive rights to red - carpet interviews once its coverage begins.) It's impossible to say, but there was a noticeable lack of star power on the E! show as opposed to other Oscars , or even other awards shows this year.

The biggest stars in Hollywood walk the Oscars 2018 red carpet for the 90th Academy Awards. Oscars host Jimmy Kimmel also took the opportunity to throw jibes at shamed film producer Harvey Weinstein following the scandal that rocked Hollywood.

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There is an air of mystery that surrounds the famous Oscars' red carpet.

The first reference to a red carpet goes all the way back to 458 BC, 2,500 years ago, in Aeschylus' Greek tragedy, "Agamemnon."

While there have been innumerable red carpets since, there is none more famous than that which graces the front of the Dolby Theatre in Hollywood at the Academy Awards.

Workers prepare the red carpet a day ahead of the 88th Academy Awards in Hollywood on Feb. 27, 2016. © MLADEN ANTONOV / AFP/Getty Images Workers prepare the red carpet a day ahead of the 88th Academy Awards in Hollywood on Feb. 27, 2016.

Since 2008, Texas Company, Signature Systems Group, has been responsible for insuring that the 50,000-square-foot carpet shines bright and also doesn't end up causing a famous face to take an unfortunate nose dive.

Like back in 2014, when "American Hustle" star Jennifer Lawrence took a spill on the show's carpet due to some unfortunate rainy conditions.

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Some stars and publicists had said in advance of Oscar night that they would avoid E! host Ryan Seacrest on the red carpet in light of Dos Santos mentioned the movement once, by my count, and also made a strong statement about the need for the industry to employ more women filmmakers.

Thankfully, a crew of signature Systems employees will be at the ready to make sure that any weather-related anything will be taken care of immediately. Even a guy in a tuxedo will be prepared to vacuum away trip-inducing debris during the festivities.

Jennifer Lawrence wearing a red dress: Jennifer Lawrence arrives at the Oscars on Sunday, March 2, 2014, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP) © Jordan Strauss / Wonderwall Jennifer Lawrence arrives at the Oscars on Sunday, March 2, 2014, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

This vendor, as well as dozens of other business like florists, drivers, caterers, et al. are but one cog in the machine of Los Angeles County's big stakes Academy Awards economy. 

"We are dealing with a lot of different events, but there is none other like this one," Moises Arteaga, national distribution manager of Signature Systems, told the Los Angeles Times.

It turns out, the carpet isn't actually red either, rather more like burgundy and has been for the past 15 years. The shade, which is called Academy Red, is designed to impress the A-listers that walk over and are photographed on it. It's actually a top secret color, which is kept under wraps like some kind of famous recipe.

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Diamonds and white metals were the overwhelming favorite among the stars . The other major trend on the Oscars red carpet was sparkling drop earrings, particularly pear shaped gems or filigree designs. Fred Leighton and Piaget also did well for the night.

However when it comes fashion, the red carpet not only plays host to some of the award season's most successful moments, it also serves as a backdrop for some of the year's most awkward sartorial failures. At this year's Oscars , it was Olympic skiing star Lindsey Vonn, 33

© @ryanseacrest / Instagram "Oscars carpet isn't quite red...what would u call it? Bordeaux? #eredcarpet" --Ryan Seacrest

"Listen, there is only one Academy Awards," Joe Lewis, an associate producer of the arrivals and pre-show portion of the Oscars, explained to The Times. "Some things that make the Academy Awards the Academy Awards should be proprietary."

As far back as Feb. 21, a crew of 18 workers started installing the carpet along Hollywood Blvd. 900 man-hours to get it done, and it won't be ready to go until just as the stars are about to step on it.

The big red can be traced back to Sid Grauman, yep, that Sid, of the famous Chinese Theatre, which graces Hollywood Blvd. He first brought out the carpet for the 1922 premiere of "Robin Hood," starring leading man archetype, Douglas Fairbanks, at the Egyptian Theatre.

"The first purpose is that it would be an obvious guideline of where people would walk," said Hollywood historian Marc Wanamaker of the red carpet. "The other reason is that they didn't want anyone slipping or falling going into the theater. The third reason is that it is glamorous."

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a man standing on a boat: A crew member on the red carpet attempts to dry the carpet after rain falls before the start of the 87th annual Academy Awards in Los Angeles on Feb. 22, 2015. © Getty Images A crew member on the red carpet attempts to dry the carpet after rain falls before the start of the 87th annual Academy Awards in Los Angeles on Feb. 22, 2015.

The Oscars saw its very first red walkway in 1961, and the concept stuck.

Just like the Greek historic bloody battles, the Academy Awards race in many ways symbolizes a subtle yet privately at times scathing competition, not without its devastating losses and heartbreaks.

Once the carpet has been laid down and is painstakingly worked on, security is in place to keep people from snatching a souvenir, which could be used to make a copy or sold at auction.

"I know that people have taken hunks out of the carpet in the past," added Lewis. "You could put it on EBay."

So it makes sense that, like a "Mission Impossible" message, the red carpet gets one use and then is destroyed after the show (nobody knows the manner in which it meets its tragic end).

Pictures: 2018 Academy Awards: See all the stars on the red carpet


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