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Australia Instagram influencer's attempt to raise money for bushfire victims goes horribly wrong as fans turn against her and she's forced to go into hiding

18:55  13 november  2019
18:55  13 november  2019 Source:   dailymail.co.uk

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A popular Instagram influencer and businesswoman has copped a barrage of criticism after announcing she would raise money for bushfire victims by donating $1 from every product she sold.

Sarah Stevenson, known by her one million followers as Sarah's Day, took to Instagram on Wednesday to announce she wanted help people in the fire ravaged areas of New South Wales and Queensland.

Pictures: Bushfires rage across NSW

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SYDNEY, AUSTRALIA - NOVEMBER 13: General view of a destroyed home following bushfire damage on November 13, 2019 in Rainbow Flat, Australia. Catastrophic fire conditions - the highest possible level of bushfire danger - have eased across greater Sydney, Illawarra and Hunter areas thanks to a slight cool change, however dozens of bushfires are still burning. A state of emergency, as declared by NSW Premier Gladys Berejiklian on Monday, is still in effect, giving emergency powers to Rural Fire Service Commissioner Shane Fitzsimmons and prohibiting fires across the state. (Photo by Sam Mooy/Getty Images)

The 27-year-old pledged to donate $1 from the sales of La'Bang Body skincare products - a company she collaborated with to bring out products for her followers - to the St Vincent's Bushfire Appeal over a 48-hour period.

Just an hour after announcing the fundraiser, the self-titled 'holistic health princess' was receiving 'so much hate' online she said she was forced to stop her gym session and go home.

Followers flocked to the now deleted Instagram post and slammed her for only donating $1 for each product sold. 

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She had previously floated the idea of starting a GoFundMe to raise money for bushfire victims, but decided the promotion would 'be more fun' and 'get everyone involved'. 

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'Stop using the word fun... "fun way to get everyone involved", it's truly insensitive and to clap back at the people who called you out for it shows you actually don't understand the issue,' one user wrote.

'$1 per product is a cop out,' another said.

'Go 50 per cent of 100 per cent of proceeds for 48 hours to be genuine. It's currently a cheap trick to boost profit.'

Another woman said: 'I think the right intentions were there but at the end of the day La'Bang made a promotion to gain profit and $1 for every sale is a bit of a joke.'

'Can't understand why 100 per cent of the profits wouldn't go to the bushfire victims. People have died and lost everything,' yet another wrote.  

Early on Wednesday afternoon the fitness guru posted a series of videos to her Instagram Story explaining the deal.

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'There's been really intense bushfires around Sydney and Queensland and I was donating to some of the charities and I was thinking ''what else can I do to give back to the bushfire victims and everyone involved?'',' she said.

'If you purchase one of my products with La'Bang, then $1 will go towards that [the appeal] and I'm just so happy that I can give back.' 

Ms Stevenson's skincare products with La'Bang Body range from $16.95 to $58.95.  

Ms Stevenson said she was disappointed that something she was 'so excited' about had backfired as she 'wanted to get everyone involved'. 

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'La'Bang called me two hours ago and they said "Hey, let's do this fun $1 activation" and I said "OK, cool". They sent me the post, I uploaded it and we were like "Yeah, this is fun",' she said. 

'I just got so much hate on that post and this is a classic "you're damned if you do, damned if you don't".'

The 27-year-old said that if she hadn't done anything then she still would have received hate, including if she donated 100 per cent of the profits.

'We say "a dollar activation", I still get hate,' the fitness guru said.

Ms Stevenson described the messages she received as 'disgusting' and said she was devastated that '20 per cent' of people reacted in such a negative way.    

To find out the latest on the NSW and QLD bushfires, please refer to:

  • NSW RFS
  • QRFS
  • Close to $1M raised for Australian wildlife caught in bushfires .
    Incredible stories of human kindness have emerged during the bushfire crisis currently gripping the nation. A staggering $938,000 has been raised for animals injured in the blazes, with a new wild koala breeding program to be established in New South Wales.Pictures: Bushfires leave devastating trail across NSW Donations poured in for the Port Macquarie Hospital's Go Fund Me page where the initial goal was to raise $25,000 and buy automatic drinking stations for koalas and other wildlife.

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