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Australia Branded face masks surge as the eco-friendly promotional product priority for brands

06:16  05 august  2020
06:16  05 august  2020 Source:   smartcompany.com.au

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The brand ’s masks contain a similar waterproof material found in surgical masks to limit water droplets from the sick making contact with the wearer, as well as droplets from those infected from “As long as the user washes the mask every day, they can use it as often as they like,” she said.

Vallance admits they are 'reviewing evidence' on using face masks for protection against the COVID-19 threat. The Chief Scientific Advisor said they would be open to changing their stance if the science supported it, but didn't openly endorse it.

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Branded face masks are fast becoming the win-win eco-friendly product of choice for employers, reports Promotional Products Apparel Corporation company director Peter Broggian.

As facemasks become a vital tool in the fight against COVID-19, branded masks have become great promotional products for savvy brands looking to raise awareness — while remaining an environmentally sustainable option.

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This zero-waste, eco - friendly brand has shifted their factory efforts to produce fabric masks for essential workers without access to PPE. Staying true to the brand ’s commitment to sustainability, For Days masks are made of 100% organic cotton jersey and any unused scraps are recycled.

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Face masks are now a legal requirement for all parts of Victoria and may soon be a legal requirement in other parts of Australia. With millions of Australians now required to wear masks, brands are seizing an eco-friendly opportunity with this recently essential accessory.

A branding opportunity

According to Australian-owned promotional product company Apparel Corporation, this year branded reusable face masks have superseded demand above all other enquiries and orders they would usually receive.

“We’ve increased our resources and hours and are currently working 15 hour days in order to keep up with the enquiries and orders,” says Apparel Corporation director Peter Broggian.

Historically, Apparel Corporation has helped organisations spread brand awareness through their customisable beanies, high visibility workwear, caps, jackets, shirts, bags and journal books. But as a result of the pandemic, they’re receiving a new wave of branded face mask requests.

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Stylish eco - friendly promotional products are a great way to make a difference. Promotional products and gifts are the perfect way to market your brand at your next trade show or conference. By handing out promotional products not only are you marketing your brand , but you’re connecting

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Driving the demand are forward-thinking organisations and brands. Presented with the challenge of supplying face masks for an entire workforce, organisations are using this as a valuable opportunity to increase brand awareness in their community.

It’s a win-win for responsible brands who are complying with workplace health and safety measures while making the most of this valuable advertising space.

The reusable face masks have been so popular that Apparel Corporation has received an influx of demand, bolstered by a recent website redesign by Digital Rescue and  SEO by TopRankings.

“We had our SEO Agency TopRankings optimise the phrase [branded face masks] knowing this was an emerging need. Their immediate responsiveness was a key driver to our success today,” Broggian explains.

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“The quality and comfort of the product is critical considering the mask is worn throughout the day,” Broggian says.

A greener alternative

Research shows that face masks can dramatically curb the transmission of COVID-19, but there can be a glaring downside to their use.

Not all masks were created equal, and disposable masks — the flimsy paper kind thrown away after a single use — are already leaving a huge environmental footprint.

Broggian advises organisations to think carefully before providing their employees with disposable face masks.

“Organisations buying disposable face masks are ultimately polluting our environment. The disposable face masks not only end up in landfill, but Australia risks generating the same consequences as the UK has recently created where the disposable face masks often end up in waterways — creating choking hazards to wildlife and contaminating rivers and oceans.”

It pays to buy quality

At first glance, it may seem like disposable masks are a cheaper option. For many small businesses who are already struggling to make ends meet during this pandemic, buying cheap is tempting.

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But in the long run, reusable masks are by far the smarter and more cost-effective solution.

Companies are now realising that although disposable face masks may seem cheap at initial purchase, the cost of one reusable branded face mask by Apparel Corporation costs less than a week’s supply of disposable face masks per staff member.

The quality of the face mask is also a major consideration. Some promotional product providers promise fast delivery, which often comes at a compromise to quality.

Broggian advises that eco-friendly face masks are “a long term investment” that will pay off for months and years to come.

“The quality and comfort of the product is critical considering the mask is worn throughout the day,” Broggian says.

“Our premium product is a three layer mask with a double layer 100% cotton lining for comfort on the skin, with strong airflow for better breathability, and is both antibacterial and water repellent to prevent pathogen penetration.”

The post Branded face masks surge as the eco-friendly promotional product priority for brands appeared first on SmartCompany.

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