Australia Roxy Jacencko doesn't care if viewers like her on SAS Australia

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She's the PR guru who has made a career on being a no-nonsense entrepreneur.

And it appears Roxy Jacenko took that approach on board during her stint on SAS Australia, which airs on October 19.

On Saturday, the reality star, 40, told Perth Now she 'really doesn't care' if people 'loathe her' on the show and claims her appearance was simply a 'business transaction' - amid rumours she drops out within a matter of days.

SAS Australia cast revealed

With SAS Australia (formerly Who Dares Wins) set to get a reboot this year, Channel Seven are pulling out all stops to make it a success. Among the big names they've recruited are Ali Oetjen, Nick Honey Badger Cummins and Roxy Jacenko. Seven's "secret weapon" to combat the cancellation of the Tokyo Olympics is a blockbuster and star-studded revival of popular '90s reality show Who Dares Wins. But even before it began filming, the Aussie celeb version SAS Australia was thrown into turmoil because of COVID-19 travel restrictions. Luckily, that hasn't stopped it from going right ahead.

'I can' t do it. I actually can' t ' An emotional Roxy Jacenko quits SAS Australia after just six hours but admits she has no regrets about her short-lived stint on the gruelling show.

Roxy Jacenko has posted a lengthy, expletive-filled rant after lasting only six hours on Channel 7’s new reality show SAS Australia . An emotional Roxy Jacenko told instructors she wanted to leave the show during the first episode of SAS Australia .

© Provided by Daily Mail Gone: PR queen Roxy Jacenko was the first star of the series to leave according to a Telegraph report

'It's not about trying to make the public like me… I don't actually care what everybody thinks because the people with opinions know nothing,' she said.

'It was a business transaction, not about fame - they either like me or loathe me and if they loathe me, I don't really care.'

Despite harsh rules banning any contraband from being brought into the gruelling challenge show, the glamorous blonde also revealed the one thing she just couldn't resist sneaking in.

© Provided by Daily Mail Cheeky! Despite harsh rules banning any contraband from being brought into the gruelling challenge show, the glamorous blonde also revealed the one thing she just couldn't resist bringing in

'I was told I couldn't wear any make-up so I hid my concealer… but there certainly wasn't any chance of putting that on my face,' she added.

Arabella Del Busso on dealing with haters

Despite Arabella Del Busso being relatively new to the spotlight, she's made enough headlines to last a lifetime - but as she goes on SAS Australia, there's a whole new outlook for the model. Despite Arabella Del Busso being relatively new to the spotlight, she's made enough headlines to last a lifetime. In a TV interview earlier this year, the model tearfully denied faking pregnancies and miscarriages during her tumultuous relationship with NRL star Josh Reynolds. Speaking to Woman's Day, she says the public have her all wrong.

Sydney PR queen Roxy Jacenko and convicted drug smuggler Schapelle Corby have reportedly 'walked' from the new series, SAS Australia . The television series follows Australian celebrities who are forced to undergo rigorous SAS training reserved for the country's elite special forces.

Roxy Jacenko exposes SAS Australia drill sergeant in damning leaked texts as he calls her performance 'horrendous' in interviews but praises her and enquires View comments. Roxy Jacenko has lashed out at SAS Australia instructor Ollie Ollerton for saying she was 'horrendous' on the show.

The television series follows Australian celebrities who are forced to undergo rigorous SAS training reserved for the country's elite special forces.

It's rumoured that Roxy leaves the show just days after joining, according to The Daily Telegraph.

© Provided by Daily Mail Left:The report says that Roxy departed the series due to a 'lack of comforts' while Schapelle Corby struggled with the 'fitness' aspect of the gruelling new reality series

The report says that Roxy departed the series due to a 'lack of comforts', while Schapelle Corby struggled with the 'fitness' aspect of the challenging new reality series.

'It was too much for them,' a production source allegedly told the publication.

'They just walked. Roxy wasn't happy and Schappelle couldn't keep up with the fitness,' they added.

SAS Australia premieres on October 19 at 7:30pm on Channel Seven

© Provided by Daily Mail Premiering on Seven next week: SAS Australia will put stars through their paces as they attempt to pass the selection process to join the Australian Army's elite Special Air Service. Pictured: Schappelle Corby