•   
  •   

Australia Google search departure could devastate Australian small businesses, owners say

21:30  15 february  2021
21:30  15 february  2021 Source:   msn.com

Queensland asked to consult traditional owners, scientists before examining Channel Country fracking plans

  Queensland asked to consult traditional owners, scientists before examining Channel Country fracking plans Eleven applications for petroleum leases across more than 250,000 hectares of land in the environmentally sensitive bioregion of the Lake Eyre Basin are before the Queensland Government for approval.Eleven applications for petroleum leases across more than 250,000 hectares of land in the Channel Country bioregion of the Lake Eyre Basin are before the Government for approval.

a close up of a sign: Google says its economic contribution to small businesses is worth tens of billions of dollars. (Unsplash: Mitchell Luo) © Provided by ABC Business Google says its economic contribution to small businesses is worth tens of billions of dollars. (Unsplash: Mitchell Luo)

Al Sali fears what would happen to his photography business if technology giant Google pulled its search engine from Australia.

"The impact on my business would be devastating, as well as [for] thousands of other small businesses in Australia," Mr Sali told ABC News.

Google is well and truly the dominant player in Australia's online advertising market.

According to research firm IBISWorld, Google has more than 40 per cent share of the $9.7 billion industry.

Google scrambles to strike media deals following Morrison, Frydenberg talks

  Google scrambles to strike media deals following Morrison, Frydenberg talks Google launched its news product last Friday, but plans to terminate deals if proposed laws go ahead in their current form.The federal government has signalled it may consider amendments to its digital media code if Google can convince large media companies to sign up to its own news product, sparking a rush of last ditch negotiations between the search giant and publishers.

It's followed by REA Group with a 7.9 per cent share, and Facebook at 7.4 per cent share.

Mr Sali runs a Melbourne-based business called The Headshot Guy. He said if Google left, his revenue would plunge by 90 per cent.

That's because just 10 per cent of his clients come from word-of-mouth referrals. The rest find him through a Google search.

"Whatever we have invested on Google in terms of advertising or in terms of building the client base, we would have to do everything from scratch," Mr Sali said.

"It [Google pulling its local search engine] would definitely kill the business, because the ongoing costs are going to be there, but the income stream would stop."

Google and media companies in deals

Until this week, there was a 50:50 chance that Google could leave.

Victorian government provides funding for industry associations to hire mental health specialists

  Victorian government provides funding for industry associations to hire mental health specialists Mental health specialists will be employed to work with industry associations under a Victorian government program designed to offer support directly to small businesses.The $2 million program is part of a broader $26 million mental health support program for Victorian businesses, first announced by the government in July 2020.

Google Australia managing director Melanie Silva had vowed the company would withdraw its local search engine if they could not come to political agreement on how much it should pay news publishers for their content, as part of a new media bargaining code.

But the threat seems to have subsided in the past week. Google and media companies are striking deals.

On Monday, Seven West Media signed an agreement with Google for its news content that was reportedly worth tens of millions of dollars.

It's hoped that more agreements like this will be possible as Federal Parliament prepares to debate laws to make Google and Facebook compensate news publishers.

Google says its economic contribution to small businesses is worth $39 billion a year — although think tank The Australia Institute says that may be overstated.

Whatever Google's exact contribution, most businesses understand it's big.

Google strikes $98 million deal with French publishers, leaving independent media angered

  Google strikes $98 million deal with French publishers, leaving independent media angered Google agrees to pay $98 million over three years to a group of 121 French news publishers, angering independent outlets who say the deal is unfair and opaque.The agreement between Google and the Alliance de la presse d'information generale (APIG), a lobby group representing most major French publishers, was announced previously, but financial terms had not been disclosed.

That's why Mr Sali is relieved a compromise could be near.

"Google as a corporation will benefit if they stay, and we will benefit from it," he said.

A 'really scary day' if Google leaves

He's not the only businessperson counting on Google staying.

Rebecca Keogh runs Paint Plot, an eCommerce store selling crafts, including paint by numbers kits for adults.

They work with local artists and photographers to create the designs. They then send out a design, canvas, and paints to the customer to paint as they like.

So far they have built up about 7,500 clients in their Facebook group and delivered kits to about 35,000 customers in Australia and overseas.

She says Paint Plot relies heavily on Google search for its marketing.

It has invested tens of millions of dollars in the past year alone to feature prominently in Google ads and Google shopping campaigns.

"It's difficult to know at this point in time what could happen," Ms Keogh said.

"But for us as a small business owner, it's certainly very daunting thinking that we may not have access to Google ads.

"It would be a really scary day if someone said you can't use Google anymore next week — for your business."

Major update? After passage ranking rollout, Google traffic continues to fluctuate

 Major update? After passage ranking rollout, Google traffic continues to fluctuate For several days, US SEO in particular have been observing strong fluctuations in Google traffic. After a brief recovery, volatility is now increasing again. © BigTunaOnline / Shutterstock.com The fluctuations in Google traffic continue. Last Friday, February 12th, Google officially announced the start of the rollout of the so-called passage ranking. Search engine optimizers, especially from the USA, ascribed the traffic fluctuations of 30 or 40 percent that they had observed.

She says the revenue impact would be "immediate".

"Over half of our traffic that comes from our website and people who purchase our kits are coming through Google," she said.

"So it [Google leaving] would have the potential to maybe cut our Australian business in half."

It could take years for another search engine to step in

While another player like Microsoft Bing could step in to try to fill Google's place, IBISWorld senior industry analyst Liam Harrison says that would take time.

"Three to five years is sufficient time for search engines such as Microsoft Bing, Yahoo search, Duck Duck Go and other search engines to step in and fill that void," he told ABC News.

Mr Harrison says the potential loss of Google search would cause supply disruptions for small businesses, as well as job losses in sectors such as hospitality, tourism and the trades.

Reviews would need to be rebuilt and advertising and SEO optimisation would have to be rebought, which he says could be problematic for some businesses as they've invested heavily in optimising for Google.

"That can be devastating for small businesses that rely on income week to week," Mr Harrison said.

"Business failures may come not from the fact that the business is unable to move to the [new] platform but is unable to be visible on the platform for a sufficient time."

1.1 million euros: Google has to pay a fine for misleading hotel reviews

 1.1 million euros: Google has to pay a fine for misleading hotel reviews Google has agreed in a settlement in France to pay a 1.1 million euros fine. The company was accused of posting misleading reviews for French hotels. © achinthamb / Shutterstock.com The Google headquarters in Mountain View. Google has to pay a fine of 1.1 million euros in France. This was preceded by criminal proceedings against the company, which have now been ended with a settlement.

While Australia is a big market for Google, Mr Harrison says the global picture is what really matters.

Google makes about $4.8 billion in local advertising revenue annually, but Mr Harrison says that is just 2.5 per cent of Google's total advertising revenue globally.

"And the precedent that the Australian news media bargaining code could set could potentially risk a lot more revenue for Google in the long term," he said.

"The media bargaining code creates a precedent, potentially spurring regulation in larger markets such as the United States. In its current form, the legislation would fundamentally alter the principles on which Google Search currently operates."

Can a compromise can be reached?

For now, the online giant says it remains "committed to a workable code".

"The concerns that we, and others, have been raising consistently are about specific aspects of the Code," said Google's director of government affairs and public policy, Australia and New Zealand, Lucinda Longcroft.

"We look forward to engaging with policymakers through the parliamentary process to address our concerns and achieve a Code that works for everyone — publishers, digital platforms, and Australian businesses and users."

After speaking to both Facebook boss Mark Zuckerberg and Google chief Sundar Pichai over the weekend, Treasurer Josh Frydenberg said the Government was getting closer to a workable code.

"I think we're very close to some significant commercial deals, and in doing so that will transform the domestic media landscape," Mr Frydenberg said.

He said his hope was to soon pass the legislation on the code through Parliament.

"We've just had a committee report that's just endorsed our code," Mr Frydenberg said.

He said both the digital giants "recognise that we have something that is workable here in Australia, something we can take forward and sustain a media landscape and will see journalism continued and journalists rewarded for generating original content."

Ms Keogh is also hopeful Google and news publishers can reach a fair deal, so she can get on with her business.

"I just really hope that both Google and the Australian Government can come to a fair compromise so that everyone's happy and small businesses like ours can continue with the services that have been delivering us traffic and customers and growth," she said.

Black, Latino Groups See Ally In Kamala Harris As Biden Administration Navigates First 100 Days .
Harris has leaned into being the first woman and first woman of color in the role to connect with groups that will be key to the administration's success as the recovery unfolds. On Thursday, Harris met with Senator Catherine Cortez Masto, Representative Barbara Lee, and members of women's advocacy groups including the Black Women's Roundtable, the National Association of Women Business Owners, and the National Congress of American Indians, to discuss what she termed, in a recent Washington Post op-ed, the "national emergency" of 2.5 million women leaving the workforce since the beginning of the pandemic.

usr: 1
This is interesting!