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Australia Major change to Woolworths stores is praised by female shoppers

10:16  25 february  2021
10:16  25 february  2021 Source:   dailymail.co.uk

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Woolworths leading way for female shoppers feel less ashamed about periods. They announced they'll be changing their 'Personal care and sanitary product'. The categories will be renamed to 'Period and Continence Care' from Thursday. Rollout has begun but expected to be across all Australian stores in a month. Woolworths managing director Natalie Davis called the change 'exciting' and claimed it would help 'debunk the stigma' behind periods. 'Many of us still tread around using the word period as if it's inappropriate or something to be ashamed of. The truth is periods are a very natural part of life

Woolworths reveals major change to shopping receipts. Woolworths Group CEO Brad Banducci also announced that Thursday late night shopping would return next week, encouraging shoppers to check their local stores for updated hours. A 10 per cent discount on the Delivery Unlimited service would also remain a permanent offer for people aged over 60, Mr Banducci said.

a person standing in front of a store: MailOnline logo © Provided by Daily Mail MailOnline logo

Woolworths will rename its tampons section to help female shoppers feel less ashamed about their periods.

The supermarket announced that from Thursday its 'personal care and sanitary product' category will be renamed to 'period and continence care'.

Woolworths managing director Natalie Davis called the change 'exciting' and claimed it would help 'debunk the stigma' behind periods.

'Many of us still tread around using the word period as if it's inappropriate or something to be ashamed of. The truth is periods are a very natural part of life,' she said.

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Disgruntled shopper Claire, from Melbourne, told Yahoo News Australia she nipped into the Caulfied North store this week to buy two dozen eggs only to be turned away for not having her credit card with her. She said she had previously been a loyal customer, visiting on average three times a week and she was shocked to find they could not make any exceptions for her situation. Woolworths cashless move divides customers. Woolworths ’ new trial of cashless stores across several major cities has proved divisive with shoppers , with many saying it unfairly discriminated against those who use cash.

A customer has pleaded with Woolworths to change the way it allows people to shop on its website to avoid having to scroll through for vital information on certain products. One thing the current filtering system does not allow is the ability to select products’ country of origin - making for frustrating and time-consuming work for shoppers looking to buy Australian. “Thank you for your feedback in regard to including the country of origin as a search option on our website,” a Woolworths staffer responded in a comment on behalf of the store .

'This is a change we can make today that will help debunk the stigma of calling a period what it is and will help many young women grow up feeling less shame or embarrassment, so we're excited to introduce this in Australia.'

The change was first trialled in New Zealand last year and was met with a 'remarkable' response from woman and parents.

'Young women are especially passionate about reclaiming the word and calling periods what they are,' Ms Davis said.

'Our research shows that Australians agree there is still a stigma around the word period.

'As Australia's largest retailer, we feel a responsibility to make a simple change, that can help remove some of the embarrassment around periods.'


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In Coles and Woolworths stores , checkouts that register a discrepancy in items scanned and those placed in the bagging area, require a staff member’s approval before scanning can continue. With Australians being on high alert for community transmission of COVID-19, some customers have expressed hygiene concerns with this “It would be sensible and respectful of your customers’ and your staff members’ safety, if for the duration of the pandemic, you could turn off the stupid weighing part of your self-check machine software,” one shopper wrote to the Woolworths Facebook page.

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Woolworths also partnered with Share the Dignity, a charity working to end period poverty in Australia.

The charity's founder Rochelle Courtenay welcomed the change organised by the supermarket.

'If we can't comfortably talk about periods, we can't address period poverty,' she said.

a group of people in a store: Rollout has begun but expected will gradually be implemented nationwide © Provided by Daily Mail Rollout has begun but expected will gradually be implemented nationwide a person standing in front of a store: Radio host Ash London (pictured) has joined Woolworths to become a Period Care ambassador © Provided by Daily Mail Radio host Ash London (pictured) has joined Woolworths to become a Period Care ambassador

'We need open conversations around menstruation so we can make changes for those in need.'

Radio host Ash London has joined Woolworths to become a Period Care ambassador.

'I’m all for calling things the way they are - and for too long we’ve felt like we have to speak in code about one of the most natural things on the planet!' she said.

'This may seem like a small step, but my hope is that it contributes to a future where young people especially feel less shame and embarrassment when it comes to periods.

'Teenage years are full of enough cringe moments without adding period shame to the mix.

'I think this is a wonderful step in the right direction from a major brand like Woolworths.'

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usr: 3
This is interesting!