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Australia Top End launches new tourism ad campaign

09:37  01 march  2021
09:37  01 march  2021 Source:   aap.com.au

Tourism industry says 'immediate' help needed from WA Government

  Tourism industry says 'immediate' help needed from WA Government The West Australian Tourism Council calls for a $50 million support package for at-risk tourism businesses badly hit by COVID-19, but Premier Mark McGowan says the industry needs to change its rhetoric — and look to the federal government for assistance.The WA Tourism Council has called on both Labor and the Liberals to commit $50 million towards a support package for at-risk tourism businesses badly hit by COVID-19.

The Northern Territory has rolled out a new tourism advertising campaign to entice Australian travellers back to the Top End.

a man standing next to a body of water: The Top End's tourism industry is hoping to fly high again by enticing more domestic travellers. © PR HANDOUT The Top End's tourism industry is hoping to fly high again by enticing more domestic travellers.

But the national campaign is unlikely to be a silver bullet for the ailing tourism industry, which had been heavily reliant on overseas travellers.

Visitor numbers from other states plummeted by 62 per cent in 2020 amid COVID-19 lockdowns, travel restrictions and border closures.

That equates to about a $1.3 billion fall in revenue from domestic travellers, according to Tourism NT.

JobKeeper end fuels concerns for Queensland tourism operators facing an uncertain economic future

  JobKeeper end fuels concerns for Queensland tourism operators facing an uncertain economic future With the funding scheme due to end late March, tourism operators are warning they may not survive without an extension.The owner of Mad Monkey closed one of his five Queensland accommodations last week.

"Twelve months ago we started to feel the impacts of the coronavirus in Australia," Tourism and Hospitality Minister Natasha Fyles told reporters on Monday.

"But now with all the state borders open, travel optimism is back so the NT is going to capitalise on this ... as people head into winter down south."


Video: 'Glamping' resort planned for South Stradbroke island (9News.com.au)

The new $2.5 million national TV, social media, cinema and newspaper campaign urges would-be travellers to "seek different" while showcasing the Territory's natural attractions and adventure experiences.

"With international travel off the cards for the foreseeable future, we know how important visitors from interstate will be," Ms Fyles said.

Ms Fyles said the NT's tourism sector had "suffered immensely throughout the pandemic" and it was unlikely that increased domestic tourism would make up for the continued loss of international visitors.

Tourism NT general manager Tony Quarmby said the campaign would be a much-needed shot in the arm for many tourism operators ahead of JobKeeper ending.

"(However) the recovery is going to take many years, it's going to be a staggered rebound," he said.

About 18 per cent of the NT workforce relies on tourism.

Aviation grants and tourism loans expected .
Aviation grants and tourism loans are expected to replace JobKeeper payments when the wage subsidy scheme ends on March 31. © GCPR PHOTO The Queensland Tourism Industry Council says operators are crying out for more support. Treasurer Josh Frydenberg will outline the replacement pandemic supports in Queensland later this week. Daniel Gschwind from the Queensland Tourism Industry Council said operators across the state were crying out for more support."There are many parts of our industry that are still struggling," he told ABC radio on Tuesday.

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This is interesting!