Entertainment: Jennifer Lopez Is the New Face of Coach - - PressFrom - Australia
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Entertainment Jennifer Lopez Is the New Face of Coach

00:01  20 november  2019
00:01  20 november  2019 Source:   billboard.com

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Jennifer Lopez just landed a new job, and this time she's not doing a "front hook, ankle hook, knee hook" around a pole. Today, November 19, Coach announced that the multi-hyphenate is the new global face of the brand. Her partnership with the fashion house will start rolling out during the spring

Jennifer Lopez has landed another plum deal in her modeling career after last having posed for Guess. The singer, actress and dancer has become the new face of Coach at age 50. Her age is significant because the last few stars to represent the American brand - 22-year-old Chloe Grace Moretz and

Jennifer Lopez posing for a picture © jennifer lopez

2019 has been a big year for Jennifer Lopez — from her buzz-worthy role in Hustlers to her jaw-dropping walk on the Versace runway and the celebration of her 50th birthday.

But 2020’s already shaping up to be even bigger for the multi-hyphenate star, with her highly-anticipated upcoming Super Bowl show with Shakira and now, a hot new partnership with Coach.

Lopez announced the campaign on her Instagram, sharing her thrill at what’s to come with her 105 million followers.

“I’m so excited for this collaboration with Coach” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”

Starting in spring 2020, Lopez will appear in ad campaigns for leather goods, ready-to-wear and footwear company. The relationship builds on the long-time relationship between the two — Lopez carried Coach bags as early as her 2002 video "All I Have" with LL Cool J.

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Jennifer Lopez was named the new global face of Coach , following in the footsteps of Selena Gomez and Michael B. Jordan, and will star in The 50-year-old pop icon was announced on Tuesday as the new global face of Coach . She’ll star in the brand’s spring 2020 leather goods, ready-to-wear and

Jennifer Lopez is officially the new global face of Coach & will star in the fashion brand’s campaigns, beginning with the Spring 2020 season. Jennifer has officially joined the ranks of past Coach ambassadors including Selena Gomez, 27, and Chloe Grace Moretz, 22, and we cannot wait to see

In the upcoming campaign, she’ll be shot by Juergen Teller, who’s captured the likes of Yara Shahidi and Jemima Kirke in iconic locations for previous Coach campaigns.

One year ago, Michael B. Jordan became the first global face of menswear for the Tapestry brand and later designed a Coach unisex clothing line, which he told The Hollywood Reporter is "nostalgic, fresh, utilitarian and functional."

A Bronx-born mother-of-two, Lopez has always stayed true to her New York roots, from her In Living Color days to her role as executive producer on films like Hustlers and 2020’s The Godmother.

Like Lopez, Coach is New York through-and-through, founded in Manhattan 78 years ago. Coach says it selected Jennifer Lopez to embody its value for self-expression.

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Famed New York fashion house Coach announces Jennifer Lopez as their newest global face . J - Lo is the most quintessentially New York choice for a quintessentially New York brand, and the singer is, of course, thrilled with the news.

Jennifer Lopez is joining the Coach family. The actress, singer, producer, and entrepreneur on Tuesday was named the new global face of the New York-based accessories and ready-to-wear brand. The partnership will find Lopez appearing in Coach ’s global advertising campaigns for leather

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign," Coach creative director Stuart Vevers said in a statement.

“She's from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

Lopez will join fellow A-list ambassador and pop star Selena Gomez as part of the Coach family.

Earlier this year, Lopez, together with her fiancé Alex Rodriguez, launched a collection of sunglasses with the brand Quay Australia, as well as her 25th fragrance called Promise.

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