•   
  •   
W

Entertainment Rihanna's Fenty Beauty tops list of celeb beauty brands

17:32  01 february  2021
17:32  01 february  2021 Source:   covermg.com

Can the Beauty Industry Confront Colorism?

  Can the Beauty Industry Confront Colorism? Last year was a significant one for diversification in the beauty industry. In the wake of national civil rights protests, corporations were called out for their lack of diversity, both behind the scenes and in terms of how they cast advertising campaigns. As a result, brands have begun making a conscious effort to include more Black people in their campaigns and hire Black people behind the scenes as well. Many Black beauty industry professionals felt that this change was a long time coming and beyond overdue.

Rihanna’s Fenty Beauty has topped a list of celebrity-owned beauty brands.

a close up of Rihanna © Provided by Cover Media Rihanna

With so many stars entering the world of beauty by launching their own skincare, fragrance or make-up ranges, this is a hotly contested list.

However, new data from Tribe Dynamics shows that Rihanna is the clear winner despite the onslaught of new launches last year, reports WWD. According to the data, Fenty Beauty raked in more than $555,000,000 (£403,000,000), while Kylie Jenner’s Kylie Cosmetics claimed second place with $187,000,000 (£136,000,000).

“The celebrity brands that are doing really well leverage beyond their celebrity to create that excitement, and they give people more than just the recognition and glamour to engage with,” explains Brit McCorquodale, senior vice president of revenue at Tribe. “It has always been incredibly important for a brand to stand for something, to be about something bigger than just the products they put out. We’ve really seen that extend in a meaningful way into brand values.”

Demi Moore Makes Surprise Runway Appearance in Fendi Couture Show

  Demi Moore Makes Surprise Runway Appearance in Fendi Couture Show The actor makes another cameo in a major fashion show at Spring 2021 Haute Couture Fashion Show in Paris.Despite the circumstances surrounding the coronavirus pandemic, major fashion houses like Christian Dior, Chanel, and Valentino have been showcasing their most elaborate designs in Paris with equally eye-catching fashion shows (all with social distancing protocols, empty or near-empty audiences, and private appointments).

Fenty Beauty has long championed diversity, Lady Gaga’s Haus Laboratories celebrates self-expression, Jessica Alba’s Honest Beauty delivers on clean ingredients and Rare Beauty – recently launched by singer/actress Selena Gomez – is sparking conversations about mental health issues.

The top 10 celebrity beauty brands, ranked by Earned Media Value are:

Fenty Beauty — $555,195,705

Kylie Cosmetics — $187,859,638

Haus Laboratories — $141,764,661

KKW Beauty (Kim Kardashian) — $98,558,293

Rare Beauty — $60,024,579

Kylie Skin — $31,486,411

Fenty Skin — $25,819,197

Florence by Mills (Millie Bobby Brown) — $16,143,718

Honest Beauty — $14,012,195

Victoria Beckham Beauty — $12,989,038

Louis Vuitton owner LVMH will temporarily close Rihanna's luxury fashion venture Fenty .
LVMH and Rihanna suspended collaboration on the Fenty luxury fashion venture two years after its launch, WWD reported. LVMH and Rihanna will concentrate on long-term Fenty brand development, Reuters and WWD reported. Visit the Business section of Insider for more stories. LVMH, the owner of luxury brands Louis Vuitton and Christian Dior, has suspended collaboration with R&B singer Rihanna on her Fenty ready-to-wear fashion line, Women's Wear Daily reported on Wednesday. LVMH did not immediately respond to Insider's request for comment.

usr: 0
This is interesting!