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Entertainment Taylor Swift gets sued by Evermore theme park in Utah

05:41  04 february  2021
05:41  04 february  2021 Source:   dailymail.co.uk

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Taylor Swift posing for the camera: MailOnline logo © Provided by Daily Mail MailOnline logo

While Taylor Swift's latest album Evermore was another chart-topping success, the singer is facing a bizarre lawsuit from a Utah theme park.

The Evermore Park in Pleasant Grove, Utah filed a lawsuit against the 31-year-old singer for trademark infringement, according to TMZ.

The park claims they own the trademark to the word 'evermore,' adding that the singer 'trampled' on those rights when she started promoting the album and selling Evermore merchandise, which has diluted their brand.

diagram: Lawsuit: While Taylor Swift's latest album Evermore was another chart-topping success, the singer is facing a bizarre lawsuit from a Utah theme park © Provided by Daily Mail Lawsuit: While Taylor Swift's latest album Evermore was another chart-topping success, the singer is facing a bizarre lawsuit from a Utah theme park a close up of a purple flower: Evermore Park: The Evermore Park in Pleasant Grove, Utah filed a lawsuit against the 31-year-old singer for trademark infringement, according to TMZ © Provided by Daily Mail Evermore Park: The Evermore Park in Pleasant Grove, Utah filed a lawsuit against the 31-year-old singer for trademark infringement, according to TMZ

The lawsuit claims the park has spent millions of dollars putting the theme park together, which was conceived in 2014 and constructed in 2018.

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The park adds that they trademarked 'evermore' for several different purposes, including use on merchandise.

They claim their brand has now been weakened since Swift released her Evermore album in December 2020.

a group of people standing in front of a building: Millions: The lawsuit claims the park has spent millions of dollars putting the theme park together, which was conceived in 2014 and constructed in 2018 © Provided by Daily Mail Millions: The lawsuit claims the park has spent millions of dollars putting the theme park together, which was conceived in 2014 and constructed in 2018 a close up of a statue: Album cover: They claim their brand has now been weakened since Swift released her Evermore album in December 2020 © Provided by Daily Mail Album cover: They claim their brand has now been weakened since Swift released her Evermore album in December 2020

The park alleges that, since the album's release, their Google search results have dropped dramatically which has affected the park's bottom line.

The lawsuit also claims Swift was aware that the Evermore trademark was taken and still decided to go ahead and name her album that anyway, with the suit alleging they would 'drown out the park.'

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Swift's camp would only respond by calling the lawsuit 'frivolous' while also claiming that the Evermore park CEO still owes millions of dollars in park construction fees.

a house with bushes in front of a building: No search: The park alleges that, since the album's release, their Google search results have dropped dramatically which has affected the park's bottom line © Provided by Daily Mail No search: The park alleges that, since the album's release, their Google search results have dropped dramatically which has affected the park's bottom line Frivolous: Swift's camp would only respond by calling the lawsuit 'frivolous' while also claiming that the Evermore park CEO still owes millions of dollars in park construction fees © Provided by Daily Mail Frivolous: Swift's camp would only respond by calling the lawsuit 'frivolous' while also claiming that the Evermore park CEO still owes millions of dollars in park construction fees

They claim the purpose of the lawsuit is 'obvious,' seemingly to pay off their debts by targeting a wealthy pop star.

The Evermore park reps claim they sent a cease and desist letter to the Swift camp last year, but now they're going after millions of dollars in damages, though the exact amount is uncertain.

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The Evermore Park celebrated its two-year anniversary in late September, which is described as an, 'experience park where guests of all ages can escape to a new realm – the fantasy village of Evermore.'

Taylor Swift standing posing for the camera: Case and desist: The Evermore park reps claim they sent a cease and desist letter to the Swift camp last year, but now they're going after millions of dollars in damages, though the exact amount is uncertain © Provided by Daily Mail Case and desist: The Evermore park reps claim they sent a cease and desist letter to the Swift camp last year, but now they're going after millions of dollars in damages, though the exact amount is uncertain

The park is 'themed like a European village with its own buildings, citizens and epic story,' with guests interacting with characters as they go on quests, according to the Evermore Park website.

Among the many activities the park offers are Archery, Axe throwing, a Bird & Reptile Show, Evermore Park-Themed Cuisine, Horse & Pony Interaction and more.

Swift's album Evermore was her ninth studio album, released just five months after her eighth studio album, Folklore.

a close up of a sign: Village: The park is 'themed like a European village with its own buildings, citizens and epic story,' with guests interacting with characters as they go on quests, according to the Evermore Park website © Provided by Daily Mail Village: The park is 'themed like a European village with its own buildings, citizens and epic story,' with guests interacting with characters as they go on quests, according to the Evermore Park website text, logo, company name, whiteboard: Album: Swift's album Evermore was her ninth studio album, released just five months after her eighth studio album, Folklore © Provided by Daily Mail Album: Swift's album Evermore was her ninth studio album, released just five months after her eighth studio album, Folklore Read more

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This is interesting!