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Entertainment Shopping Trendsetter: Tiktok suggests Instagram from the throne

19:30  08 april  2021
19:30  08 april  2021 Source:   t3n.de

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of a British study, the modern man often likes to inform himself about the latest shopping trends at Tiktok. The former crowd pleaser Instagram falls significantly back.

Shop as shop can - mit Tiktok und Instagram. © Stokkete / Shutterstock Shop AS Shop CAN - with Tiktok and Instagram.

Tiktok is becoming increasingly popular. At first, only Juvenile users and users with shirt-resistant dance performances were mutually amused, the platform has long since developed the childish without giving up it. Meanwhile, Tktok is a serious platform - (not only, but also) for online shopping.

The comparison service provider uswitch has carried out in the UK all of March through a survey among around 5,000 British and British and asks them for their preferences at the online shopping . The result is groundbreaking for advertisers.

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Tiktok overflows all. (Source: USWITCH)

Toktok for shopping trends especially in demand

It shows that Sch a clear focus on advertising would be worthwhile in social media. Anyone so far thought that YouTube or Facebook would be attractive platforms for e-commerce advertisers because of their shooting, should reorganize the thought. Namely,

Utwitch found that Facebook is only used by two, Youtube at least from eight percent of respondents to browse there after shopping in spirement. Twitter does not play a role with four percent. You would have thought you can think.

Then it will be interesting. Pinterest, the picture posting veterinarian, is used by 18, Instagram of 27 and Tiktok of clear 41 percent of respondents to inform themselves about shopping trends. Who wants to become influencer now, should combine Instagram and Tiktok. After all, this goes without much effort and reaches 68 percent of those who use social media in the shopping context.

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small shops on the upswind

shoppers like to shop with small online shops. (Source: USWITCH)

Also for advertisers, this massive concentration results in an important focus turnaround. In this context, another result of the survey is important. The surprise of USWITCH wanted to know if there is a preference to buy small shops and not with the giant shops like Mamazon and Co.

It turned out to actually exist. 45 percent of all respondents want "very likely" and 36 percent are still likely to strike a small shop. Thus, small online shop operators with targeted actions on Instagram and Tiktok could reach 68 percent of the shops, which are 81 percent receptive to the offers of small shops.

also found that, USWITCH found that 60 percent of all respondents have already been online during the bathroom. But, online shops can really be really good.

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This is interesting!