Entertainment M6 becomes the majority of Stéphane Plaza Real Estate

00:50  05 january  2022
00:50  05 january  2022 Source:   liberation.fr

capital gains: The notary also engages his responsibility

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Une agence immobilière Stéphane Plaza à Paris, en avril 2020. © Evidence David A real estate agency Stéphane Plaza in Paris, in April 2020.

with 49% of the capital held, the group M6 was already part of the main furniture of Stéphane Plaza Immobilier. By acquiring an additional 2%, it is simply become on Monday the majority shareholder of the network of real estate agents of the shower of emissions glorifying real estate agents on the chain. The Nicolas de Tavernost Group has invested € 2.5 million in the franchise to increase its total to 51%.

Created in 2014, this brand has since experienced exponential growth, coming upside down the real estate agency market. "It is undeniably the network of agencies that grew the most in seven years" Note Jean-Marc Torrollion, President of the National Federation of Real Estate (FNAIM). With more than 660 franchises, he completed a turnover of 16.5 million euros in 2020 against 1.9 million in 2015. The net profit of the company rises at almost 6 millions of euros.

Real Estate New: a big late delivery can cancel the sale

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"Quite formidable competition"

A case that works for the real estate agent who has become a television facilitator. Search apartment or house, apartment hunters, house for sale: the many programs it presents around the same theme, broadcast and rebroadcast tirelessly for more than 15 years on the Group's chains of the M6 ​​group, have undoubtedly contributed to giving a very image Positive and an additional notoriety in Stéphane Plaza real estate. And to blush competing brands in this sector. "It has been perceived as a fairly formidable competition" comments Jean-Marc Torrollion of the Fnaim.

Today, the company of Stéphane Plaza is the fourth of France in terms of implantation, as a turnover, behind orpi, Century 21 and Laforêt. The pill is all the more hard to swallow for the latter competitor that there are two elders of this network that presided over the growth of the facilitator, one of them remaining in the controllers. However, Stéphane Plaza denies all venality. In 2019, it guaranteed the Paris "not to be motivated by the money" . Still, after this new financial transaction, the facilitator remains in the capital of his own company: "The participation of Stéphane Plaza remains intact and his responsibilities unchanged"

specified the M6 ​​group in his communiqué. X1

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