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MoneyApple is reportedly cutting iPhone production by 10 percent

10:45  09 january  2019
10:45  09 january  2019 Source:   engadget.com

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Apple is reportedly cutting the overall production target of both old and new iPhones , including the XS Max, XS and XR, by around 10 percent . Nikkei says that instead of going forward with its planned production of 43 million units, the company is reducing its target number for the quarter to

A week after the shock created by the announcement of a downward adjustment of its revenue forecast for the last quarter of 2018, we learn that Apple has decided to reduce by 10 % the production of the new iPhones . The Nikkei Asian Review claims that reliying on sources in the production chain, this

Apple is reportedly cutting iPhone production by 10 percent

Apple lowering its earnings guidance by a whopping $5 billion is probably a big enough indicator that the tech giant is feeling the effects of struggling smartphone sales and the US-China trade war. A new Nikkei report makes it even clearer that the tech giant isn't immune to market saturation, though: According to the publication, Cupertino has asked its suppliers to manufacture fewer iPhones than planned for January to March. Apple is reportedly cutting the overall production target of both old and new iPhones, including the XS Max, XS and XR, by around 10 percent.

According to one of Nikkei's sources, "the level of revision is different for each supplier and depends on the product mix they supply." In addition, the tech giant apparently told suppliers to lower its manufacturing target even before it adjusted its earnings guidance.

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Apple is reportedly cutting iPhone production by 10 % between January and March. Apple is cutting down its current production plans for new iPhones by about 10 percent for the next three months, the Nikkei Asian Review reported on Wednesday.

Faced with a revenue shortfall stemming from disappointing demand for iPhones and a weakening of its business in China, Apple reportedly is cutting its iPhone production by 10 percent during the first quarter of this year. The Nikkei Asian Review reported Wednesday that Apple told its product

Nikkei says that instead of going forward with its planned production of 43 million units, the company is reducing its target number for the quarter to 40 million iPhones. Those numbers are significantly lower than the 47 to 48 million units Apple originally wanted to manufacture for the first three months of 2019. Cupertino probably decided on that initial goal based on previous sales, seeing as it sold 52.21 million units within the same period last year.

In November 2018, Nikkei also reported that Apple canceled a planned production increase for the iPhone XR. When asked about reports that Apple's affordable smartphone is a flop in a recent interview, though, Tim Cook said those reports aren't true and that the XR "has been the most popular iPhone every single day" since it launched.

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While Apple is reportedly cutting production , the report noted that , in Japan, demand for the iPhone 7 and the iPhone 7 Plus remains strong, largely Still, while that ’s good news, Japan only accounts for 10 percent of all of Apple ’s global sales and isn’t going to be enough to make up for

Apple has reportedly notified suppliers that it is reducing orders for the iPhone XS, iPhone XS Max, and iPhone XR for the January quarter. While specifics for each model are unclear, the reduction is said to be around 10 percent from what was initially planned (translated): Production volume in the

Apple is reportedly planning to cut back on hiring as iPhone sales weaken.
Sources told Bloomberg that CEO Tim Cook told employees about the slowdown a day after he sent a letter to investors warning of lackluster sales, particularly in China. Cook has not yet decided which divisions would be impacted by the hiring drop off, Bloomberg reported. Shares of Apple edged lower in after-hours trading. Apple declined to comment to CNBC. Earlier this month, Apple lowered its fiscal first-quarter sales forecast amid weakening economic conditions in China as well as disappointing iPhone sales. — CNBC's Josh Lipton contributed reporting.

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