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MoneyYouTube will soon let you try out makeup with AR

12:05  19 june  2019
12:05  19 june  2019 Source:   msn.com

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You can now try out makeup with your favorite YouTubers using augmented reality. The tool is called AR Beauty Try -On, will let you virtually try products on your face with AR while following along with guides on YouTube . The streaming platform said it’s tuned the algorithm to make virtual beauty

Google AR Beauty Try -On allows the viewers on YouTubers to try on makeup virtually while watching and following along the makeup tutorial at the same time. The main intent of Google behind developing the AR tool is to make the experience of product reviews on YouTube , more personalized

YouTube will soon let you try out makeup with AR© Provided by The Next Web

If you’re obsessed with makeup tutorials on YouTube, we’ve good news for you. You can now try out makeup with your favorite YouTubers using augmented reality.

The tool is called AR Beauty Try-On, will let you virtually try products on your face with AR while following along with guides on YouTube. The streaming platform said it’s tuned the algorithm to make virtual beauty products work on all skin tones.

YouTube’s testing out an alpha version of this feature with FameBit, Google’s branded content platform. It has partnered with M.A.C Cosmetics so you can try out their products. The new tool will be available to brands and advertisers this summer.

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Soon you can try out the exact lipstick your favorite beauty gurus wears without even leaving your couch.Buying makeup is a commitment -- how do you know if you really want to spend upwards of on lipstick if you aren't even sure you look good in it? No matter how hard makeup tutorials will try .

Makeup tutorials and reviews are some of the most popular content on YouTube , as they help people learn about new products as well as how to apply them. Called AR Beauty Try -On, the feature is designed to be used in a split-screen experience while YouTube viewers watch the makeup tutorial.

The company said nearly a third of its testing audience gave the new feature a go recently:

We tested this experience earlier this year with several beauty brands and found that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

However, Google’s not alone in this market. It’ll have to combat the popularity of L’Oreal’s makeup app and YouCam makeup app. We’ll have to wait and see if this gathers momentum, and if other brands and creators hop on the bandwagon over the coming months.

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