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MoneyTrump campaign shells out on YouTube ad to draw more views than Democratic debate

08:22  27 june  2019
08:22  27 june  2019 Source:   cnbc.com

From outsider to incumbent: Donald Trump launches re-election campaign with rally in Florida

From outsider to incumbent: Donald Trump launches re-election campaign with rally in Florida President Donald Trump returned to the key battleground state of Florida on Tuesday to ask voters to give him another four years in office. Though he has never stopped campaigning since he entered the White House more than two years ago, Trump’s rally at a 20,000-seat basketball arena in Orlando marks the formal kickoff of his 2020 re-election bid. The campaign event is a far cry from four years ago, when Trump announced his unlikely presidential run by riding down the escalator to the basement food court of the Manhattan skyscraper that bears his name.

In a strategy to draw attention away from Wednesday's Democratic debate , President Donald Trump 's reelection campaign bought out YouTube 's By comparison, the 2016 Republican primary debate drew 24 million views , Vox reported. The first Democratic debate is expected to attract even

Trump Campaign Counterprograms Democratic Debate With Pricey YouTube Ad Buy. " More people will see this than will watch the debate today," said Daniel Hoffmann, director at Bully Pulpit Interactive, a digital agency associated with Democrats that tracks social ad spending by political

Trump campaign shells out on YouTube ad to draw more views than Democratic debate© Provided by CNBC LLC YouTube

To draw attention away from Wednesday night's Democratic debate, US President Donald Trump's reelection campaign bought out YouTube's "masthead," the leading advertisement on its homepage, according to a report in Vox.

It is an expensive move that cost between $500,000 ($AU715,770) and $1 million ($AU1.4 Million), but the homepage ad could reach more than twice as many Americans as the debate, Daniel Scarvalone, senior director of research and data at the Democratic strategy firm Bully Pulpit Interactive told Vox.

The advertisement is "one of the highest impact digital ad placements possible," he added. "We've seen it reach about 80 million Americans in a single day for buys we've done in the past," he said.

Trump kicks off 2020 campaign at Orlando rally

Trump kicks off 2020 campaign at Orlando rally Four years after launching one of the most improbably successful runs for president in history, President Donald Trump officially kicks off its sequel on Tuesday, again offering himself as a political outsider.

Donald Trump didn't just destroy himself in the presidential debates . As Andrew Prokop concluded in his review of the political science evidence around presidential debates , “There’s little historical evidence that they’ve ever swung polls by more than a few percentage points.”

Trump Campaign Buys YouTube Ad Ahead of Dem Debates . (Patrick Semansky/AP). The advertisement is expected to reach more than 60 million viewers , The Hill reported. The news outlet reported the Trump campaign sent several staffers to Miami to oversee rapid response efforts as the

By comparison, the 2016 Republican primary debate drew 24 million views, Vox reported. The first Democratic debate is expected to attract even fewer viewers, the Los Angeles Times reported.

The masthead's content changed throughout the day. In the morning, Vox said it featured two side-by-side boxes. One played a video of Trump saying that he would receive an updated list of supporters when the debates begin tonight at 9 pm, The other included a text-to-join phone number for his supporters.

In the afternoon, the video promoted Trump's policy platform for job growth, healthcare, immigration, and criminal justice reform.

Trump's advertising push on YouTube is seen as an attempt to bring the attention back to his campaign, even while he travels to Japan for the G-20 summit and follows the debate remotely.

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When watching the debates , many of his detractors criticize Trump 's apparent lack of substance. He seems to repeat buzz words more than other candidates and often justifies his positions by referring to other people who support his stances, rather than defending them outright.

You're viewing YouTube in Russian. You can change this preference below. Kellyanne Conway, Donald Trump 's campaign manager, joins "CBS This Morning" from Trump Tower in New York to discuss the second presidential debate , the apparent disagreements in policy between Trump and

The counter-programming plan is a shift away from the president's 2016 social media strategy, which opted for more targeted ads. In contrast, the YouTube masthead can be viewed by anyone who goes onto the video-sharing website, regardless of their demographic background or political ideology.

While Trump is using YouTube to spread his message, he said on Wednesday that its parent company Google and other tech companies should be sued, claiming anti-conservative bias.

"Twitter is just terrible, what they do. They don't let you get the word out," Trump told Fox Business Network.  He added, "They're trying to rig the election. This is the greatest political disgrace in history."

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'Incompetent and inept': UK ambassador to US criticises Trump.
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