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MoneyIt looks like people are cancelling their Amazon Prime membership after browsing Prime Day deals, revealing a flaw in the sales bonanza

03:30  18 july  2019
03:30  18 july  2019 Source:   businessinsider.com.au

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It looks like people are canceling their Amazon Prime membership after browsing Prime Day deals , revealing a flaw in the sales bonanza . Those who cancel are still eligible to use the membership perks for the rest of the 30 days , however. Read more: Prime members spend way

It looks like people are cancelling their Amazon Prime membership after browsing Prime Day deals , revealing a flaw in the sales bonanza . Amazon 's annualPrime Day is designed to boost revenues and keep existing Prime members loyal as shoppers splurge on deals .

It looks like people are cancelling their Amazon Prime membership after browsing Prime Day deals, revealing a flaw in the sales bonanza Amazon Prime Day was spread over two days this year.

Amazon's two-day shopping bonanza is over and some of its newest Prime members have already walked away.

Data from search intelligence company Captify - released midway through the first day of Amazon sales on Monday - indicated that some shoppers were signing up for an Amazon Prime membership and then cancelling the membership once they had browsed the bargains.

According to Captify, searches for "Cancelling Amazon Prime" were 18 times higher on Monday versus the day before. Data on Google Trends also backs this up.

It looks like people are cancelling their Amazon Prime membership after browsing Prime Day deals, revealing a flaw in the sales bonanza Searches for 'Cancelling Amazon Prime' rocketed this week.

Amazon offers customers the chance to sign up for a trial Prime membership for 30 days. At the end of the 30 days, customers are automatically converted to a paid membership plan unless they cancel. Once you cancel, you are still eligible to use the membership perks for the rest of the 30 days, however.

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It looks like people are cancelling their Amazon Prime membership after browsing Prime Day You can end your Amazon Prime membership , or cancel your free trial to ensure it doesn't convert Your Prime Membership may be subject to sales tax in some states. If you didn't intend to continue

You can end your Amazon Prime membership , or cancel your free trial to ensure it doesn't convert to a full Amazon Prime membership , in the Settings Paid members who have used their Amazon Prime benefits may be eligible for a partial refund based on use. To cancel a free trial, click Cancel

"If Amazon is hoping to use Prime Day as a way to sign up and retain new Prime Members, they might need to rethink their retention plan," Captify wrote in an email to Business Insider. "According to search, consumers are signing up for Prime, getting their deals and then cancelling membership shortly after."

It is not exactly a welcome trend for Amazon, as recruiting new Prime members is crucial to its business, especially as membership growth in the US slows.

These members are proven to be more loyal and spend more money on the site. Plus, the membership fees - $US119 a year or $US12.99 a month for a standard Prime account - help to boost Amazon's revenue.

A spokesperson for Amazon did not immediately respond to Business Insider's request for comment.

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Amazon Prime Day starts on Monday, July 15 and 58% of Americans plan to shop the online retailer's annual discount bonanza . "The annual shopping event is essentially Cyber Monday meets Black Friday meets Boxing Day in the middle of July," Sara Skirboll, shopping and trends expert at RetailMeNot

Thankfully, Amazon ’s Prime Day is in the books. From there, they would browse all the Prime Day deals and then immediately cancel their trial membership right after . According to Captify, searches for “ Canceling Amazon Prime ” were around 18 times higher on Monday as they were the

Customers boycotting Amazon over warehouse working conditions

These aren't the only shoppers who are thought to be cancelling their memberships this week. Over the past few days, people have advocated boycotts of Amazon on Twitter in support of the workers who are on strike and protesting for better wages and working conditions.

It is not clear whether these boycotts had an impact on sales and whether these customers actually canceled their memberships.

In a previous statement to Business Insider, Amazon quashed any chatter around strikes in the US having a meaningful impact. The company said Monday that just 15 of its employees participated in a strike outside its warehouse in Shakopee, Minnesota.

"It was obvious to the 1,500-full-time workforce that an outside organisation used Prime Day to raise its own visibility, conjured misinformation and a few associate voices to work in their favour, and relied on political rhetoric to fuel media attention," an Amazon spokeswoman said.

"The fact is that Amazon provides a safe, quality work environment in which associates are the heart and soul of the customer experience, and today's event shows that our associates know that to be true. We encourage anyone to come take a tour anytime."

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