Money: Google v Frank: Tech giant demands small Aussie store change name - PressFrom - Australia
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MoneyGoogle v Frank: Tech giant demands small Aussie store change name

09:15  16 august  2019
09:15  16 august  2019 Source:   msn.com

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Small business owner Frank says he's had a letter from Google wanting him to change his business name . (A Current Affair). They took issue with Frank deciding to name his store "MacDroid's". Frank had officially registered the name and had no problems with his paperwork, which was all approved.

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A Newcastle small business owner is in the sights of one of the world's biggest companies over his shop name.

Frank established his phone and tablet repair service in Newcastle about four months ago, and business was "building well", he told A Current Affair.

But then, he got a lawyer's letter from Google.

Google v Frank: Tech giant demands small Aussie store change name
Google v Frank: Tech giant demands small Aussie store change name
Google v Frank: Tech giant demands small Aussie store change name
Google v Frank: Tech giant demands small Aussie store change name

They took issue with Frank deciding to name his store "MacDroid's".

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Frank had officially registered the name and had no problems with his paperwork, which was all approved.

But Google claims "MacDroid's" is too similar to their trademarked name "Android", the mobile operating system developed and owned by the tech giant.

"They want me to change my business name, they want me to change all my accounts, close the domain name, close the business name, change my shirts, change my signage," he said.

Frank claimed it would cost him more than $20,000 to comply.

He did remove his logo, which was developed by a design company - but which turned out to be too similar to a similar "little green robot" figure used by Google.

"As soon as I got the letter, within a few days I removed all the logo droids from my Facebook page, my slides, and that cost me thousands," Frank said.

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The tech giants can help the firms they acquire grow more than they might have been able to do on their own. Google collects signals about how internet users are spending time and money through its Seeing little opportunity to compete with the tech giants on their own turf, investors and startups

But although he's happy to get rid of the robot, Frank wants to keep his shop's name.

Legal Vision intellectual property lawyer Chris Mittiga said Frank might be facing a battle.

"These days, a lot of large corporates have the resources behind them to have people spending their days looking for potential infringements such as this, and that might be that mum and dad in their corner store might get caught up in that," he said.

In a statement, Google said it was "careful to protect its brands, including Android, to ensure users aren't confused, scammed or deceived".

"We will take action where parties are trying to register or use brand and business names confusingly similar to our trademarks," the statement said.

Remarkably, A Current Affair discovered another MacDroids store that has been operating for a decade in Google's native country of the US.

Its owner said via Skype that they had never had "any issues" with Google.

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Google 's free service instantly translates words, phrases, and web pages between English and over 100 other languages.

It's the kind of awareness Facebook, Google and other digitals platforms have been trying to master for years with features like buy buttons, real-world store Agencies work with the two companies to place ads for clients, but they also compete with the tech giants ' in-house creative shops and other means

Frank, meanwhile, is ready to take on Google to keep his business name.

"Newcastle people are tough and they don't take crap from anyone, so I'm sort of learning from them, so I'm not going to take crap from these guys," Frank said.

"What else am I going to do?"

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