Money: Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting' - - PressFrom - Australia
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MoneyGap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'

07:20  19 september  2019
07:20  19 september  2019 Source:   businessinsider.com.au

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Gap ' s CEO says the retailer wants to shift Banana Republic from a ' historically ' ' skinny brand ' to one that ' s more ' inviting '. Peck said that Banana Republic as a brand must open its doors to a more diverse audience by making room for plus-size options.

But President Donald Trump told reporters on Tuesday that a trade deal might not happen until after the 2020 elections. "China thinks I'm going to win so READ NOW: Gap ' s CEO says the retailer wants to shift Banana Republic from a ' historically ' ' skinny brand ' to one that ' s more ' inviting ' (GPS) ».

Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting' The CEO said that change is 'overdue.'

When it comes to sizing, it's time for a regime change at Banana Republic, according to the CEO of the struggling retailer's parent company.

"Banana Republic has historically been known as a skinny brand," Gap CEO Art Peck said, according to Bloomberg.

Peck said that Banana Republic as a brand must open its doors to a more diverse audience by making room for plus-size options. Bloomberg reported that Banana Republic stocks up to size 16 in stores and up to size 20 online for some articles of clothing, but that the company would like to boost its selection up to size 26 or larger.

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Shop Banana Republic for versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, we create clothing and accessories with detailed craftsmanship in luxurious materials. Free shipping on all orders of +.

The Gap brand and Banana Republic have been getting squeezed as more niche brands chase an affluent customer, and fast-fashion and off-price chains woo the frugal. It expects Athleta, its athletic-wear brand , to exceed billion in sales during that time. Since he became CEO in 2015, Mr. Peck

"The industry is overdue to really embrace the communities in a representative way that we all do business in," Peck told Bloomberg.

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Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'
Gap's CEO says the retailer wants to shift Banana Republic from a 'historically' 'skinny brand' to one that's more 'inviting'

A Gap representative did not return Business Insider's request for further comment on Peck's statements.

Gap acquired the chain in 1983, just five years after the apparel brand's founding. Banana Republic started out as a safari-themed clothing retailer, according to AdWeek, but Gap tweaked the brand to become more upscale and preppy.

Peck's comments come after a series of slips on the part of Banana Republic. In the second quarter of 2019, Banana Republic saw a comparable sales slump of 3 percent. Gap is shutting down all remaining Banana Republic stores in the United Kingdom, according to the Guardian.

Gap Inc. also announced in February that it would be spinning off Old Navy.

Of Gap's various brands, Peck told Bloomberg that he wanted Banana Republic in particular to start "inviting a customer that hasn't probably shopped at that brand to come in."

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