Money on Facebook, advertisers will no longer be able to target minors through their interests

23:05  28 july  2021
23:05  28 july  2021 Source:   ouest-france.fr

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Le logo Facebook sur un smartphone en juillet 2020. © Reuters Archives / Dado RUVIC / FILE Photo The Facebook logo on a smartphone in July 2020.

Brands will no longer be able to target Facebook Users under 18 depending on the data collected on their interests to offer them advertisements. This decision of the social network is in line with different scandals around the safety of minors on their platforms.

Restrictions have recently been imposed by Facebook as to the use of Personal Data Network users for targeting advertising campaigns. For a few days, advertisers can no longer use data collected on interest centers to set ads for minors. However, companies can still target the less than 18 years by relying on gender, age or location data, reports Ithome relayed by phonandroid .

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This decision seems to be the direct response to the revelations of Reset Australia last April. In an investigation, the company had updated the possibility for brands on Facebook illegally target minors in campaigns promoting alcohol, tobacco or silver games, reminds the information site. "Facebook seems to use children's data in the same way as those of adults" had seen the source. At the time, Facebook had rejected the responsibility for using this data on advertisers.

Other measures for the protection of minors

Similarly, last March, the firm was directly attacked by the US authorities after revelations concerning the project of an Instagram only for the under 13, says Phonandroid. At the time, these critics had invited the company to take several steps to strengthen the safety of youngest on their social networks.

Thus, since March 16, adults can no longer send messages to minors who do not follow them on Instagram. Upon arrival on the platform, minor accounts are also deprived by default . First steps, which could be accompanied by others over the next few months.

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