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Money beer becomes more expensive: three large breweries cancel price increases to

20:50  19 october  2021
20:50  19 october  2021 Source:   tagesspiegel.de

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Radeberger, Krombacher and Veltins want to rotate due to increased energy and raw material costs on the price screw. Other brewers could follow.

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prices for gastronomy and trade in the next spring, as confirmed by the German Press Agency on Tuesday. Previously, the industry service had reported "beverage companies" about the plans. Germany's largest brewery group Cubeberger justified the step with cost increases. "In addition to massive sales and earnings losses in the 18 months of the pandemic, there are now other very massive cost increases in all companies for energy, logistics, empties, as well as raw, auxiliaries and supplies," emphasized a corporate spokeswoman. These cost increases could no longer be offset by pure efficiency increases. Therefore, the dispensing prices would have to be increased.

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A Veltins speaker pointed out that alone in the energy sector alone Over 150 percent increased by more than 150 percent over the past three years. "That's no longer to catch," he said. The planned price increase therefore applies to the gastronomy as well as for retail. Krombacher pointed out that the last major price adjustment at least three years lounger.

According to estimates of industry service "beverage companies", the price increases announced in writing to the buyers are likely to increase the glass of beer in the pub between 30 and 50 cents. The price of box beer is expected to rise by a euro. For the industry connoisseurs, it is foreseeable that other breweries will follow the model of Radeberger and Co.. According to experience, after a price increase of the big brewer, the regional brewer of Kölsch, wheat beer and bright from the cover and cows on a broad front trusted. "Beer is in the spring of 2022 nationwide more expensive," forecasted the experts.

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in the eyes of the brewer there are good reasons for price increases. Since the beginning of the Corona pandemic, a significant price decline had occurred on the market. Because the dealers would have used Rotstift offers for beer to lure customers in the pandemic into the shops. During the pandemic, less drunk

of the Case Premium-Pils's Case Premium Pils was already back at the 10 Euro threshold. So beer no longer cost than D-Mark times when the box was offered in the special offer for 19.99 marks.

In addition, people in Germany

in the corona crisis drank so little beer as never

since reunification. In the first half of the current year, the paragraph in Germany had fallen by almost 5 percent to the lowest value of 3.3 billion liters, the Federal Statistical Office reported in summer. Above all, the brewery lacked the business in the gastronomy and on the many major events. The only bright spot was the sale of bottle beer in retail, but only a few large breweries benefited.

However, the beer lovers still have a degree period: Radeberger wants to start only in February with the price surveys. The prices for retail should even rise only in May. Krombacher and Veltins want to turn at the price screw at the beginning of April. And it still remains the hope that some breweries in the face of hard competition in the price increase wave in the end will not exist. (dpa)

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