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Money Amazon yet to announce firm date for Australian launch

08:56  14 november  2017
08:56  14 november  2017 Source:   msn.com

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When is Amazon Australia 's launch date ? Amazon announces it will launch its retail offering as well as its marketplace for third party sellers in Australia “really really soon” So no firm date yet , but we reckon it could be as early as next week. This would also place it in prime position to capitalise on

It’s the question consumers have been asking for months. When will online retail giant Amazon launch its Australian operation?

Today, we received a hint from the secretive company.

Not an exact date. It simply told retailers that it would be “either before or after Christmas.”

Yep, that helps a lot.

While it wouldn’t say when, Amazon did invite some 600 smaller Australian retailers to a sellers’ summit in Sydney - a sales and marketing session to outline how it will launch in Australia.

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Australian pricing and availability is yet to be confirmed. In addition, it's unknown if Amazon will attempt to sell the range in retail outlets or solely It has also been announced that the company will be bringing its Amazon Music streaming service to Australia , alongside a collection of self-service

AMAZON Australia missed Black Friday, and with still no word on an official launch date , will the online shopping giant fail to deliver on Christmas as well? While Amazon has yet to confirm a launch date for its Australian store, it did confirm today that its Echo smart speakers would arrive in

Its Australian manager told the gathering that, when it opens, it will sell products out of its own warehouse, which it will deliver. It will also allow retailers to sell their products from Amazon’s online marketplace platform, which they will have to deliver.

9NEWS wasn’t allowed into the meeting - Amazon is nothing if not cagey.

Executive director of the Australian Retailers Association, Russell Zimmerman, was at the summit. He says he has a real sense that Amazon is serious about Australia, and is also optimistic about what it will mean for retailers here.

"We never believed that Amazon will decimate retail," he said. "We've always believed that Amazon is here to assist the retailers of Australia to grow and develop their businesses both locally and internationally."

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Amazon Australia has launched an empty placeholder where their Affiliate Program website is Amazon hasn’t yet publicly announced anything regarding expanding into Australia , but rumors The placeholder website appears to have come online on November 7th (exact date unconfirmed)

23 had Australians wondering if they'd see Amazon live before Christmas, Amazon officially launches in Australia . The official launch also comes days after Amazon announced it would finally be launching its Alexa-powered Echo devices in Australia and New Zealand — about time, right?

Larger retailers, such as Harvey Norman and JB Hi-Fi, may not agree. They’ve been developing strategies for months to counter the juggernaut that is Amazon.

But smaller retailers can see the opportunities.

9NEWS spoke to three such retailers, who’ve each been selling their goods on Amazon’s US and European sites.

Regina Peterburgsky, Michelle Gay and Lindsay Lewis were keen to attend today’s session, hoping to hear when they’ll be able to sell locally on Amazon.

They didn’t get a date, but are eager nonetheless.

Ms Peterburgsky operated a retail store for many years, and then began selling her goods on the Amazon Marketplace.

"I started on Amazon two years ago and within 12 months, I decided to close my retail store and now I work from home, purely selling on Amazon,” she said.

Ms Gay said Amazon had allowed her to tap into a global marketplace she wouldn’t have otherwise had access to.

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“We are excited to bring thousands of new jobs to Australia , millions of dollars in additional investment, and to empower small Australian businesses through Amazon The statement itself is a brief one and doesn’t delve into too many details — there are no firm dates for when the rollout will take place.

Australians can already order from Amazon online, however there is yet to be an established delivery service under the company on-the-ground across the "I think what would be great is for Australian retailers to respond to the challenge that Amazon brings because what we want is a vibrant and

Ms Lewis agreed, adding that it offered retailers a way to double dip.

"They have an online platform and a captive audience already to sell to, as well as people coming into their bricks and mortar store. I think it’s a double opportunity,"she said.

Retailers such as these will be critical to Amazon’s roll-out in Australia.

By giving them an immediate platform to sell their own goods under the Amazon banner, it gives the company more time to get its distribution network up running through its so-called "Fulfilment Centres" . It’s already getting its first underway in Dandenong in Victoria.

While Amazon wouldn’t reveal a launch date, speculation has been running rife.

Retail analysts believe it could be within the next couple of weeks to coincide with the huge online sales events Black Friday and Cyber Monday. 

Amazon Australia Launch: What to expect from 2PM today .
Products are expected to be 30 percent cheaper than local stores.Amazon will soft-launch at 2pm today and Kim Do, Senior Industry Analyst for IBISWorld, predicted once Amazon begins full-scale local trading other retailers in the technology industry will suffer.

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