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Money Chocolate favourite Violet Crumble back in Australian hands

01:20  12 january  2018
01:20  12 january  2018 Source:   msn.com

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Violet Crumble is an Australian chocolate bar which was, until early 2018, manufactured in Campbellfield near Melbourne, Australia , by Nestlé.

Violet Crumble is an Australian chocolate bar which was, until early 2018, manufactured in Campbellfield near Melbourne, Australia , by Nestlé. Chocolate bar Violet Crumble is back in South Australian hands after local firm Robern Menz purchased the confectionery classic from Nestle.

Chocolate bar Violet Crumble is back in South Australian hands after local firm Robern Menz purchased the confectionery classic from Nestle.

The Adelaide based company, most well-known for its FruChocs and Crown Mints, secured the multi-million dollar deal to buy the honey comb bar after three years of discussions with the global food giant.

The sale has been aided by $1.65 million worth of grants and loans from the South Australian Government.

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is bringing the iconic Violet Crumble chocolate bar back into Australian hands after striking a deal with Swiss food "Clearly there's a demand to bring back some old favourites ," Mr Sims said. Violet Crumble is the second well-known food brand to return to Australian ownership after dairy

Image caption Violet Crumble is considered one of Australia 's greatest chocolate brands. Australia 's version of the Crunchie bar, Violet Crumble , has been sold by Swiss giant Nestle to an Australian -owned firm. Adelaide chocolate -maker Robern Menz bought the iconic local favourite for

The Robern Menz plant in Adelaide's eastern suburbs will undergo a $4 million upgrade to handle a 37 percent increase in production. Thirty new jobs will be created.

"We are really excited to have partnered with Nestle and reached an agreement to acquire what is undoubtedly one of Australia's great brands," Robern Menz CEO Phil Sims said.

"And as the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes with owning a brand so highly regarded in the Australian market."

That responsibility extending to a pledge to keep the famous recipe unchanged.

"I love Violet Crumbles," Premier Jay Weatherill said.

"Robern Menz is a household name in South Australia, and it's great that this local business has ambitions to grow their operations."

Manufacturing of Violet Crumble in Adelaide will start in September, after the Melbourne production line is moved across the border.

The chocolate bar was made in Adelaide by previous owner Rowntree Hoadley until 1985.

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