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Money "Will we be open tomorrow?" ». The Camaïeu brand placed in judicial liquidation

21:20  29 september  2022
21:20  29 september  2022 Source:   ouest-france.fr

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L’enseigne fondée en 1984 avait demandé son placement en redressement judiciaire il y a deux mois. © Charles Platiau / Reuters The brand founded in 1984 had requested its placement in receivership two months ago.

The northern ready-to-wear brand Camaïeu was placed this Wednesday, September 28, 2022 in compulsory liquidation. Diving in the disarray of 2,600 employees, after several years of crisis and restructuring.

"We suspected that something was happening because this morning we received an email prohibiting us from talking to the press. From nothing, ”, says this employee of Morbihan. It was by looking at the BFM television channel that she learned the placement in compulsory liquidation of her undertaking E, Camaïeu.

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A decision taken by the Lille court this Wednesday, September 28, 2022, after a continuation plan presented by the shareholder of the northern ready-to-wear brand, Hermione People and Brands ( HPB).

"No internal communication has been made. Will we be open tomorrow? I do not know. We knew that the company was going to be bad , "said the employee at the end of the afternoon. Who is not surprised. "Post closures, shop closings ... It's terrible what I'm going to say but it's almost a relief. We lost money, it couldn't happen otherwise. The hardest part was to fear. Now we are fixed.

placed in receivership two months ago

2,600 jobs should be deleted. How did we get here ? Burned by debts of 240 million euros, including some 70 million unpaid rents, the brand founded in 1984

had requested its placement in receivership two months ago . Since then, the shareholder of Camaïeu had hoped for a refundable state advance to complete his recovery plan, which provided for the closure of 208 stores and the abolition of some 500 jobs. While the region and the European metropolis of Lille had said in extremis "ready to put money on the table" to save Camaïeu, the Ministry of the Economy estimated that the State cannot " in no case replace shareholders ”.

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79.2 million euros were necessary in total over the next eight months, according to HPB, to relaunch the brand which it had bought in August 2020 and restructured, by taking up 511 of the brand's 634 stores in France and some 2,600 employees on more than 3,100. But it was heckled by the health crisis-

with a strategy of non-payment of rents during the COVID period denounced by the CGT of Camaïeu -and an expensive cyber attack.

Several brands in difficulty in sector

while the difficulties in the clothing sector lead several brands to similar crisis situations , the Malouin Beaumanoir group studied the Camaïeu file but finally estimated a few days ago that "The conditions are not met to [allow it to continue its recovery offer" . For Gildas Minvielle, director of the Economic Observatory of the French Fashion Institute, Camaïeu has been reflecting a sector in difficulty for several years.

"The situation has worsened with the health crisis which forced the clothing stores to close. Current inflation also does not encourage consumers to spend. »

In 2021, ready-to-wear sales were with 8.3 % compared to 2019.

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