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Money Walmart.com has a brand new look -- and it's a radical change for the company

10:36  17 april  2018
10:36  17 april  2018 Source:   businessinsider.com.au

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Walmart is overhauling its website, the company announced Tuesday, and the new version is nothing like the Walmart . com we know. Aside from the sleek new look , the site upgrade features a host of tools meant to solve some of customers' top complaints about shopping online.

Its not as bad as it looks , seriously. If it was, I wouldnt be there now, and Mark wouldnt be about to hit his 5 year mark. I dont blame the company for anything, really. if youre good to the company , there are alot of benefits that come out of that.

Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.© Getty Images Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.
  • Walmart is overhauling its website.
  • The new site, rolling out in May, is highly personalised with features that make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally.
  • "The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience," Walmart US ecommerce CEO Marc Lore told Business Insider in a phone interview.
  • The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.

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It is a dramatic step change for us. The new Walmart . com will start rolling out to customers in the beginning of May. First and foremost, we’re introducing an entirely new look and feel. With these changes , brands will have opportunities to better tell their stories on Walmart . com , including new

Shop Walmart . com for Every Day Low Prices. Free Shipping on Orders + or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

Aesthetically, the redesign is simpler, cleaner, and more engaging than the current site - which as it stands, is mostly an impersonal display of static product images.

Aside from the sleek new look, the site upgrade features a host of tools meant to solve some of shoppers' top complaints about shopping online.

The tools, many of which are featured prominently on the new Walmart.com homepage, are designed to make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally. The "trending products" tool will be updated daily, Walmart executives said.

"The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience," Marc Lore, the CEO of ecommerce for Walmart US, told Business Insider in a phone interview.

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Walmart . com is getting a new look — and it ' s a radical change for the company . The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart . com is getting a new look — and it ' s a radical change for the company . The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart.com NEW Homepage Final© Provided by Business Insider Inc Walmart.com NEW Homepage Final The new site is rolling out at the beginning of May.

The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart's ecommerce sales sharply slowed over the holidays, falling to 23% growth from 50% in the previous quarter. The website redesign could help deliver the boost Walmart needs to reach its target of 40% online sales growth for fiscal 2019.

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The company faced backlash four years ago when it enforced a new dress code, but it later relaxed those restrictions. SEE ALSO: Walmart . com is getting a new look — and it ' s a radical change for the company .

It aims to tap into millennial angst about provenance and price, pledging low-cost, high-quality goods made in factories used by designer brands . But they are a sign of how changing consumer habits, international turmoil and the internet are reshuffling the dynamics of the high-end goods market.

In addition to offering personalised shopping services, the new website will feature "specialty" shopping experiences that encourage browsing and product discovery over purely "transactional" shopping, Lore said.

Walmart.com Current website© Provided by Business Insider Inc Walmart.com Current website A new fashion landing page, for example, will feature "relevant, bold imagery and seasonal stories" with more "human elements" - meaning the site will feature people, not just products. The Lord & Taylor online store announced late last year will be a part of the new fashion hub.

"We know customers shop differently depending on what they are purchasing," Lore said in a blog post published Tuesday. "Customers shopping for groceries and household essentials want to quickly re-buy what they always purchase, while those looking for a new couch want to be inspired while browsing the different options."

The website redesign comes as Walmart expands online grocery pickup to 1,000 additional stores,adds pickup towers for online orders to another 500 stores, and expands Mobile Express Scan & Go, which allows shoppers to scan and pay for items with their smartphones.

Walmart also last year rolled out free, two-day shipping on all orders over $US35 and launched discounts for customers who ship online orders to stores.

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