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Offbeat The ad campaigns that turned companies' fortunes around

17:56  05 november  2019
17:56  05 november  2019 Source:   lovemoney.com

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These ad campaigns led to major sales spikes. The power of a great advert shouldn’t be underestimated: they can make us laugh, cry, or even Here’s our round-up of the most powerful ad campaigns in history, and the huge profits they raked in. MSN UK is committed to Empowering the

A small Swedish vodka company turned its fortunes around with this deceptively simple campaign . The company had been struggling for market share against leading sportswear brand Reebok, when an inspirational ad showing an elderly man running across a bridge was released.

a close up of a person wearing a costume© Leonid Eremeychuk/iStock via Getty Images

Visitors may notice something unsettling about Nagoro, Japan. After years of younger residents moving to cities and older residents dying off, the town's population has dwindled to less than 30 people. But Nagoro is far from empty. Thanks to the hundreds of creepy dolls displayed throughout the village, there's hardly a place you can go without getting the feeling you're being watched.

According to Atlas Obscura, there are at least 350 scarecrows, or kakashi in Japanese, populating the village of Nagoro in southern Japan. An artist and native resident named Tsukimi Ayano started making them after moving back to her hometown around 2002.

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A small Swedish vodka company turned its fortunes around with this deceptively simple campaign . The company had been struggling for market share against leading sportswear brand Reebok, when an inspirational ad showing an elderly man running across a bridge was released.

By contrast, in his presidential campaign Buttigieg and his aides have sought to minimize his responsibilities at the consulting firm, even suggesting he spent most of his Nowhere in the release was any mention of helping turn around Fortune 500 companies or advising senior decision-makers.

Tsukimi spent most of her adult life in Osaka, Japan, and was saddened to discover that her birthplace was quickly becoming a ghost town. She was inspired to repopulate the town with dummies after making a scarecrow modeled after her father to keep birds out of her garden. The life-sized doll reminded her of how her home once was, and she thought, why not do the same thing for the rest of the town?

Tsukimi got to work building straw-stuffed recreations of Nagoro's former residents and posing them around the village miming various activities. Today, the uncanny memorials can be spotted in hard hats doing road work, gardening in yards, and studying in abandoned classrooms.

Nagoro's population of flesh-and-blood humans is still slim, but Tsukimi's art project attracts thousands of tourists each year. She even hosts scarecrow-making workshops every month from April to November, and in October, there's an entire scarecrow festival.

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