Offbeat: Pune housemaid's visiting card goes viral - - PressFrom - Australia
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Offbeat Pune housemaid's visiting card goes viral

12:55  11 november  2019
12:55  11 november  2019 Source:   qz.com

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A Pune housemaid has become an internet sensation after her visiting card seeking work went viral . It all started with a kind and creative gesture by her employer. Geeta Kale, who works as a domestic help around Bavdhan area in Pune , was upset after losing a job that led to an income deficit of almost

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Visiting card-domestic help-Pune© Provided by Quartz Media, Inc. Visiting card-domestic help-Pune

Last week, a housemaid in the western Indian city of Pune lost one of her many jobs, only to be flooded by offers from across the country. All thanks to a small addition to her profile: a visiting card.

Of the many households Geeta Kale has worked for every day for years—sweeping, mopping, cleaning utensils, dusting, etc—in Pune’s Bavdhan locality, one abruptly decided to end her service for reasons she did not want to discuss. This one family’s payment to her—Rs4,000 ($56)—made up for 40% of the 26-year-old’s monthly earnings.

Needless to say, Kale was distraught. “It’s not easy to find new work quickly,” she told Quartz. “Only if there’s someone who needs immediate help do you find work easily.”

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Pune : Geeta Kale, a housemaid from Pune has become the new internet sensation after her visiting card went viral on social media. After the card captured the attention of netizens, Kale has been flooded with job offers from all over the country. It all happened when Dhanashree Shinde

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Moved by her plight, another of Kale’s employer, Dhanashree Shinde, suggested a minor tweak in strategy. A brand manager and digital marketer for a real estate firm, Shinde designed a simple visiting card, complete with Kale’s contact information, her repertoire of skills, and their rates—all in a curious mix of Hindi/Marathi and English.

“I just thought if I have my own visiting card, why not make one for Geeta as well?” Shinde said.

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A housemaid seeking work with the help of a visiting card has become the latest internet sensation. When Geeta Kale, who works as a domestic help around Bavdhan area in Pune , lost A picture of her visiting card soon went viral on social media and since then Kale’ s phone has not stopped ringing.

Pune , Nov 08: Geeta Kale, a housemaid from Pune looking for a job around Bavdhan area in Pune became famous overnight after her visiting card listing the services she provides along with the Shinde had taken a photo of the card and shared it with one of her friends from where it went viral .

She placed an order for 100 cards with a local printer. On Nov. 6, Shinde clicked a photo of the card on her smartphone to circulate on WhatsApp groups and among other contacts.

a close up of a piece of paper: India-Economy-house help© Provided by Quartz Media, Inc. India-Economy-house help

Ever since, Kale’s phone has not stopped ringing or buzzing with WhatsApp messages.

The intent was to circulate the cards among security guards of residential communities in the area and send the pictures to a few acquaintances to get Kale a new job. However, it wasn’t long before the snap made its way back to Shinde’s own phone via WhatsApp.

The photo had gone viral.

To escape the deluge of requests, and often impolite inquiries, Kale switched her phone off for four days. Yesterday (Nov. 10), when she switched it on briefly to point out her dilemma to this reporter, WhatsApp messages came pouring in—they jumped from 1,515 to 1,877 in merely the first couple of minutes.

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Pune , November 7: A housemaid looking for a job around Bavdhan area in Pune became famous overnight after her visiting card went viral on social networking site Facebook. Job offers are raining for Geeta Kale who was dejected after losing work at a house a few days ago.

By then, local and national newspapers, television channels, and radio jockeys had turned her into a celebrity of sorts, her story quickly turning into a larger one of India’s exploited domestic workers.

Maid in India

a person smiling next to a palm tree: Housemaid-Visiting Card-Pune© Provided by Quartz Media, Inc. Housemaid-Visiting Card-Pune

Before setting off to work every day Kale, who lives in a nearby labour camp in Bavdhan, wakes up at 4am to prepare food for her family of six. This includes her husband, a construction worker, and two school-going daughters.

“I can do all the household chores pretty easily,” Kale said nonchalantly, her answers in Marathi translated into English by Shinde.

She is representative of the 20 million such domestic workers across India (mostly women), whose life is defined by informality at every stage of the employment process, right from looking for a job to settling on a decent salary to earn a livelihood.

Consistently underpaid and exploited, housemaids fare worse than other workers in the informal sector, data from the latest National Sample Survey Office finds. For more than a decade now, the government has been working to draft a National Policy on Domestic Workers but is yet to pass meaningful legislation to officially bring these workers into the Indian workforce.

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Geeta Kale, a domestic help in Pune , has been flooded with job offers from all corners of India. The reason - a business card that one of her employers, Dhanashree Shinde, designed for her. The incredible story of Geeta Kale and Dhanashree Shinde was shared on Facebook by Asmita Javdekar

Pune housemaid ’ s visiting card goes viral , gets job offers from across country. According to the post, from the time the visiting card has gone viral , "Maushi’s phone just hasn’t stopped ringing!" and job offers have poured from all across the country.

“Domestic workers in India are unprotected, poorly paid, and lack safety,” Amod Kanth, chairperson of Domestic Workers Sector Skill Council, a government organisation that trains domestic workers had told the Wall Street Journal. “They are considered servants, their work is servitude.”

Wages for housemaids in India vary wildly wary depending on location—cities like Mumbai, New Delhi, and Bengaluru command the highest monthly salaries for domestic workers.

A 2016 study by Babajob.com, a Bengaluru-based job-seeking platform for blue-collar workers, found that in India, housemaids earned less than all the other professions in the category (which includes cooks, nannies, drivers, and security guards, among others). While a driver in New Delhi could earn Rs12,500 ($175) a month, a maid in the city could secure only Rs6,000 ($84) in wages.

Negotiating a liveable salary, therefore, is a process that is largely out of the control of people like Kale. Local rates for household chores like cooking, washing utensils, sweeping the floor, and doing laundry are decided informally among the group working in a given area. The word travels quickly, establishing a quasi-official salary level for the locality’s maids. The only other factor that could otherwise determine their salary is the number of people to be serviced in a given household.

When asked if she got regular hikes, Kale said the decision is largely up to her employers. “I get my yearly Diwali bonus, but the monthly payment can increase only if the informal rates increase,” says Kale. Or if her employers choose to pay her more.

For Kale, the ideal job is one that pays well, is closer home, and is at an amiable household that treats her well. She refuses those who don’t meet these minimal requirements even offered a high salary.

Her brush with social media has had an ironic turn of events. The household that dropped her in the first place has now re-employed her. And that, too, without giving out a single one her visiting cards herself.

“It’s something quite extraordinary to people, isn’t it?” said Kale when asked why she thought the idea of a housemaid with a visiting card had exploded the way it had. “But I couldn’t tell you exactly why this has happened.”

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