Offbeat Successful dreams: Self-employed in Pandemic

18:56  19 july  2021
18:56  19 july  2021 Source:   de.euronews.com

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The past 12 months were a challenge for many people. The pandemic changed life and perspectives. Millions of people worldwide lost their work. Entrepreneurs in the United Arab Emirates 2020 seized the opportunity to start their own company. On the day after the release from your marketing job, Melody Mok met with a video on the implementation of dreams when the job offers through job advertisements. The confessing gourmet recognized a market gap: it had the idea of ​​freshly prepared Asian condiment on chilibasis. In their break, in which they spent more time with the family, Brittany Sultani discovered their favor for eco-friendly clothes for the whole family and the Boutique Azukí was born. In addition, we present you Mostafa Elhrizi: its business idea was created in the renovation of his kitchen.

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  Erfolgreiche Träume: Selbstständig werden in der Pandemie © Euronews

Over the past one and a half years, the Covid crisis has fundamentally changed life worldwide, millions of people lost their work, but in the pandemic there was also increasing start-ups in major economies in Europe, the USA , Japan and here in the United Arab Emirates.

as happy as never in October

in October 2020 84,000 new companies were registered in France, an increase of 20 percent compared to 2019 and the highest worth ever recorded. In Dubai Melody Mok lost, like many others, her work in the event industry.

"My world has collapsed, there were many tears. My husband has supported me great. I wondered what I should just start with me now? Then I decided that instead of moaning me and make something positive," Tell the founder of Curious Elephant . She adapted to the home cooking trend and created freshly prepared Asian condiment on chili base. "I've learned a real challenge, but it really was worth it. If I had not been released, I would probably still do this job and might be unhappy. Now my work meets me so happy as never in my professional life. "

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a lot of time to renovate

During the lockdowns, much more time was spent home. In the episode, the home improvement boomed. The market was estimated at 647 billion euros worldwide in 2020. Mostafa Elhrizi and his partner wanted to renovate their rental apartment and were looking for an affordable solution.

"We only wanted to change our kitchen back walls. We broke the head for days, and thought about various possibilities. Then we have discovered self-adhesive tiles. We first sought in the UAE shops or interior fees that sell the product. We Then they stick themselves. Many of our friends could not believe that they are not real. We thought immediately: OK, that could be a business. "

What started as the micro-enterprise developed rapidly to a larger company: The Tile Society . During the pandemic, the fear of comfortable casual clothing, Brittany Sultani founder, Azukí & L'Usturalia , also told: "The wear of casual clothes was a bit boring. So why not design clothes that are fun and beautiful, but Also comfortable to wear? So Azukí was born. "

Some of the companies that have arisen during the pandemism were born out of necessity. Others emerged from solving a problem with which the new founder was confronted. But all want to be successful.

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