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Sport'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid

00:40  09 july  2019
00:40  09 july  2019 Source:   smh.com.au

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'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid© Supplied The logo for Australia's bid to host the 2023 FIFA Women's World Cup.

Football Federation Australia's campaign to host the 2023 Women's World Cup has ramped up with the release of the official bid logo and slogan, 'Limitless'.

The logo is a stylised outline of Australia, which also represents a "fluid passing motion" of the ball. It is a bold and striking departure from the last emblem for an Australian World Cup – the failed bid for the men's tournament in 2022, which featured two kangaroos in front of a sun.

It has been released at a critical time as nine separate bids jockey for the right to host the next Women's World Cup, which could be expanded from 24 to 32 teams.

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Bid books are due for submission in October with a decision expected from FIFA in March next year.

The most recent edition of the tournament concluded on Monday morning (AEST), with the United States defeating the Netherlands 2-0 in the final to claim their fourth World Cup title and second in a row. France 2019 has been trumpeted as a breakthrough moment for women's football around the world, with previous TV ratings records smashed and general interest skyrocketing.

"The chance to play on home soil in 2023 would be a dream come true," said Matildas captain Sam Kerr. "The support we received in France was overwhelming and to have that in Australia, on a bigger scale, would be unbelievable."

'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid© Hannah Peters - FIFA/FIFA via Getty Images Sam Kerr says playing in World Cup on home soil would be a dream come true. Australia's bid faces competition from Argentina, Bolivia, Brazil, Colombia, Japan, New Zealand, South Africa and a joint bid from North and South Korea for the 2023 hosting rights.

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FFA chief executive David Gallop pointed to recent research which found the Matildas were the country's 'most loved' sports team as more evidence for the potential of a Women's World Cup in Australia.

"[It] demonstrates the passion the Aussie public has for women’s football. This means we will fill stadia like never before for a FIFA Women’s World Cup," Gallop said.

“Our track record in hosting major events shows that we would put on an incredible tournament, where the whole country comes alive and delivers an event that the entire world will love.

"But our vision is bigger than that – we want to move the dial for women’s football across the world. We believe Australia is the ideal canvas to do that.”

Clearly undeterred by FIFA's murky reputation and the embarrassment of their failed bid for 2022, which was won by Qatar, FFA is also exploring the possibility for a joint campaign with Indonesia for the men's World Cup hosting rights in 2034.

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'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
'Limitless': FFA releases logo, slogan for 2023 Women's World Cup bid
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