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Sport What the All Blacks' 'revolutionary' TV rights deal could mean for sport

03:35  14 october  2019
03:35  14 october  2019 Source:   smh.com.au

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Monday, 14 October 2019 What the All Blacks ' ' revolutionary ' TV rights deal could mean for sport | Sky Australia The iconic team may have set a new standard

Sky has secured rights to all of the All Blacks test matches in New Zealand as well as the Super Rugby tournament and other provincial Easily the most interesting aspect of the announcement though was the revelation the New Zealand Rugby Union, which controls the All Blacks , emerged

a group of people watching a football ball in front of a crowd: All Blacks legend Kees Meeuws fears New Zealand's haka has lost its impact.© PA All Blacks legend Kees Meeuws fears New Zealand's haka has lost its impact.

Whether you fear them, admire them, or detest them, most agree the New Zealand All Blacks are standard bearers for excellence in world sport. And as the World Cup captivates new audiences in Japan, the iconic team may have set a new standard with its latest broadcast rights deal.

Sky New Zealand, the dominant pay TV provider across the Tasman which is listed on both the ASX and New Zealand's stock exchange, announced on Monday morning it had extended its rights deal with rugby's governing body across the Tasman from 2021 to 2025.

The price paid was not disclosed, but Sky described the "revolutionary" deal in its market announcement as a "record investment", and New Zealand media reports have thrown around a figure of $NZ400 million ($AU372.7m). Sky has secured rights to all All Blacks test matches in New Zealand as well as the Super Rugby tournament and other provincial games over the period.

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League TV rights for 2016-17, BBC Sport looks at the changing picture for TV viewers and what the record rights package could mean for consumers. Perhaps the most interesting aspect to the deal though was the fact the New Zealand Rugby Union, which controls the All Blacks , emerged from the

Monday, 14 October 2019 What the All Blacks ' ' revolutionary ' TV rights deal could mean for sport | Sky Australia The iconic team may have set a new standard with its latest rights deal .

a man standing in front of a crowd: The All Blacks performing the haka in Japan at the World Cup© AP Photo/Shuji Kajiyama The All Blacks performing the haka in Japan at the World Cup

Perhaps the most interesting aspect to the deal though was the fact the New Zealand Rugby Union, which controls the All Blacks, emerged from the negotiations with a 5 percent stake in Sky worth about $NZ18 million ($AU16.8 million) at today's prices.

For Australian rugby followers, the deal is interesting as there has been uncertainty about the future shape and form of the SANZAAR competitions which involve teams from South Africa, Australia, New Zealand and Argentina. The renewal in New Zealand suggests those competitions will remain, broadly speaking, in their current form.

Japan's Sunwolves are set to exit Super Rugby after next year. The Japanese national team is also as yet not involved in SANZAAR despite a stunning performance so far in the Rugby World Cup.

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TV rights for 2016-17, BBC Sport looks at the changing picture for TV viewers and what the record rights package could mean for consumers. The breakdown of the bidding means Sky is paying an average of £10.8m for each of the 126 Premier League games it will broadcast each season from

For media industry observers and sports business enthusiasts, the deal is even more fascinating.

There have been signs in Australia and around the world that traditional TV networks — confronting weak advertising markets; and traditional pay TV companies, losing subscribers to "cord-cutting" and online streaming platforms — are reluctant to pay up for sports rights like they did in the past.

In granting equity to the New Zealand rugby union, Sky may have found an innovative solution to this challenge - even if in doing so it might have complicated future rights renewals. Importantly, New Zealand's pay TV market has been undergoing upheaval with Spark, the dominant telco in the country pushing hard into online streaming of sport. The competitive threat it poses might have forced Sky's hand.

The picture is markedly different for rugby in Australia with Foxtel, the dominant pay TV provider and current rights holder, facing significant financial challenges. Foxtel signalled earlier this year it might pull back from spending on rugby as it looks to get its finances in order. The idea that the equity for sports rights concept could take hold in Australia seems unlikely, but you never know.

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Sport NBL strikes ' revolutionary ' live stream deal with Twitch. 23:41 10 october 2019. The iconic team may have set a new standard with its latest rights deal .Sky New Zealand, the dominant pay TV provider across the Tasman which is listed on both the ASX and New Zealand's stock exchange

In any case, the idea that rugby could secure a record rights windfall in Australia given the health of the code at the moment also seems fanciful. Unless, of course, the Wallabies can string together some stunning performances over the next few weeks in Japan.

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NRL considers in-house production for next TV rights deal .
As the media landscape shifts, league officials are considering radical changes to maximise the broadcast value of the game.The existing deal with Foxtel and the Nine network – the publishers of the Herald – doesn’t expire until the end of the 2022 season. However, the governing body is already planning for the next rights negotiations to ensure all options are considered in a rapidly changing media landscape.

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