Sport: NRL considers in-house production for next TV rights deal - - PressFrom - Australia
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Sport NRL considers in-house production for next TV rights deal

22:10  20 october  2019
22:10  20 october  2019 Source:   smh.com.au

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Whole new ball game: NRL chief executive Dave Smith is negotiating the next TV rights deal . Photo: Getty Images. More rugby league at LeagueHQ. Channel Ten is likely to gain a share of the rugby league television market in the next broadcasting deal

Forums Rugby League - Australia NRL Media Watch Next TV rights deal . The VFL has no Internationals to sell, NZ will not give them let alone the 100 million the NRL already gets from them in the current deal and this is all without mentioning the expansion word that not a single fumbler has

a group of people posing for the camera: There could be huge changes to the way the NRL is covered and consumed in the future.© AAP There could be huge changes to the way the NRL is covered and consumed in the future.

The NRL will consider bringing broadcast production of its matches in-house for the next television rights deal to maximise revenue in a move that would have huge ramifications for its traditional media partners.

The existing deal with Foxtel and the Nine network – the publishers of the Herald – doesn’t expire until the end of the 2022 season. However, the governing body is already planning for the next rights negotiations to ensure all options are considered in a rapidly changing media landscape.

The NRL extracted $2 billion from Nine, Foxtel and Telstra to provide coverage of the game over a five-year period, a figure 70 per cent higher than the previous deal. However, changes in technology and viewing habits could result in the value flatlining or even decreasing when the rights are next up for grabs.

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The largest agreement in Rugby League ’s history delivers national television exposure across all games, advanced scheduling, increased programming Landmark international rights deal with Fox Sports, NRL media, (23 October 2017). Rugby League fans living abroad* will be able to follow all the

Forums Rugby League - Australia NRL Media Watch Next TV rights deal part 2. IT was the meeting that put Fox Sports back in the NRL media rights picture. On one side was the NRL ’s chairman John Grant, commissioner Graeme Samuel and NRL head of strategy Andrew Fraser.

Rugby league has long gone with a two-partner model of a free-to-air and subscription provider, with Fox and Nine paying top dollar for a property that has been a sure-fire ratings winner. However, the emergence of streaming service Kayo and a shift to fans consuming sport on mobile devices has further fragmented the market.

The NRL will give its current broadcast partners every opportunity to retain the rights before exploring alternate options. However, if Rugby League Central isn’t satisfied with the price they are willing to pay, they could produce the broadcast content themselves and then look to sell off properties to a number of interested parties.

Pictures: Dally M red carpet

  NRL considers in-house production for next TV rights deal

For instance, there could be a scenario in which the Thursday night, Friday night, Saturday and Sunday games could be sold as separate entities to individual networks, such as Nine, Seven, Ten and Fox Sports. Money would be saved by centralising all of the production costs, while bidders could be prepared to pay more given its an expense they wouldn’t have to bear.

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Forums Rugby League - Australia NRL Media Watch Next TV rights deal part 2. The eMBMS TV Dongle has been developed by D-Link in anticipation of future LTE Broadcast service launches by LTE operators. Optus previously held the pay- TV rights to rugby league during the Super League war

RUGBY LEAGUE is guaranteed a .2 billion broadcasting deal , with monopoly pay- TV network Fox Sports declaring it won't be beaten for the five-year rights . Fox Sports' new boss, Patrick Delany, has allayed fears of NRL club bosses his sports production company is complacent about the rights

Such a model would bring free-to-air broadcasters including Seven and Ten into the mix, raising the prospect of rugby league being spread across several channels. Platforms such as Google, Facebook and Netflix – often dubbed as "disruptors" to traditional media – may also emerge as rights bidders in the future.

There is also the possibility that the NRL could sell off various properties – such as State of Origin, the World and Club 9s tournaments, international matches and the All Stars fixture – separately in a bid to extract maximum value.

Several other Australian sports, including the V8 supercars, have already taken their content production in-house. Tennis also uses a similar model for major events such as grand slams, on-selling the rights to interested parties who then provide their own commentary teams.

The NRL has already made a $150 million investment in a digital strategy that includes a huge injection in nrl.com. It opens up the possibility of games potentially being delivered directly to subscribers, effectively taking out traditional television broadcasters as the middlemen.

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Next TV rights deal . Discussion in ' NRL Media Watch' started by El Diablo, Feb 19, 2014. Smith only needs to wring .2 bill out of fox, Telstra and sky. We are the most popular sport on TV , we shouldn't accept yet another deal lower than afl.

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The Origin matches, currently shown exclusively live on Nine, remain the biggest television events of the year. The NRL grand final between the Roosters and Raiders returned the lowest viewing figures on the network since 2003, attracting 1.866 million across the five capital cities. The decline was more alarming in the AFL grand final between Richmond and Greater Western Sydney, which attracted 2.19 million viewers – a 20 per cent drop on the previous decider.

Traditional TV figures are down for the NRL, although industry analysts believe the numbers stack up relatively well given the trend towards watching content on other electronic devices.

The NRL is expected to provide its strategy for the game’s footprint in coming months. The addition or relocation of teams could result in more value being added to the broadcast rights, particularly if Queensland gains a franchise.

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