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Sport Motor racing: Holden brand retirement stuns Australian motor sport

06:05  18 february  2020
06:05  18 february  2020 Source:   reuters.com

Holden to be axed from Australia by the end of 2020

  Holden to be axed from Australia by the end of 2020 Approximately 600 jobs will be lost as General Motors completely disbands Holden's presence in Australia.Holden's global parent company General Motors has decided to retreat from right-hand drive vehicles internationally, informing Holden staff and dealers at midday today.

General Motors Co (NYSE:GM) said on Monday it would retire the Holden brand by 2021 as it winds down Australian and New Zealand operations in the latest The brand has been an integral part of the Australian motor racing landscape for over half a century, claiming 21 national touring car titles.

Read full articles from General Motors to retire Holden and explore endless topics, magazines and more on your phone or tablet with Google News. GM scraps historic Holden car brand in Australia . General Motors has said it will retire the iconic Australian car brand Holden as it leaves more

a car parked in a parking lot: FILE PHOTO: Holden cars are pictured at a dealership located in Perth© Reuters/David Gray FILE PHOTO: Holden cars are pictured at a dealership located in Perth

The future of Australia's Supercars series is under a cloud following the decision by U.S. auto maker General Motors to scrap the iconic Holden brand that has underpinned the touring car championship for decades.

General Motors Co said on Monday it would retire the Holden brand by 2021 as it winds down Australian and New Zealand operations in the latest restructuring of its global business.

The move has rocked the V8 Supercars series in which eight of the 13 teams race Holden's Commodore model cars.

Holden cryptic over Supercars future

  Holden cryptic over Supercars future Holden hasn't ruled out a premature end to its Supercars programme in the wake of the General Motors decision to axe the brand at the end of this year. The Aussie carmaker announced a fresh two-year commitment to its factory Supercars programme, run by Triple Eight Race Engineering, mid-way through last year, the deal covering the 2020 and 2021 seasons. require(["inlineoutstreamAd", "c.

Read full articles from General Motors axes Holden brand and explore endless topics, magazines and more on your phone or tablet with Google Yahoo Sport Australia . 'We will miss you': Motorsport world reacts to bombshell Holden retirement . The Australian motorsport community has shown

The motorsport world has been stunned after the General Motors announced the Holden brand would The motor racing community is in mourning today after GM announced it will shut down the iconic General Motors will retire iconic Australian motor brand Holden by 2021, ceasing all sales

Holden has said it planned to fulfil its commitments to the series this year but its future involvement remains unresolved.

"We will begin discussions with the organisers of Supercars and Red Bull Holden Racing Team,” Holden said in a post on social media.

"We will update you on these discussions at the appropriate time."

Holden provides factory backing to the Red Bull Holden Racing team in Supercars and signed an agreement last year to continue its partnership through to the end of the 2021 season.

The brand has been an integral part of the Australian motor racing landscape for over half a century, claiming 21 national touring car titles.

Mark Skaife, who won five championships from 1992-2002 in Australia's premier touring car series, said he was fighting back tears after Monday's announcement.

"I just never in my lifetime thought that there'd be a day where we would see Holden move out of this country," the television motor sport pundit told Sky News.

"The reality around football, meat pies, kangaroos and Holden cars, it's been part of our psyche ... it's been part of the social fabric of Australia."

DJR Team Penske, Ford's factory squad in Supercars, said they were saddened by the closure of their competitor.

"Holden was always a fierce rival. A great Aussie brand coming to an end is sad for our country, no matter your allegiance," the team said on social media.

Fans played role in Holden demise: Dane .
Red Bull Holden Racing Team boss Roland Dane says Supercars-loving fans of the motoring brand played a role in its demise.The boss of Holden's factory-backed Supercars team says fans of the Red Lion had a role to play in the motoring brand's demise.

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