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Sport Premier League leads Europe in kit sponsorship revenue - study

12:05  21 october  2020
12:05  21 october  2020 Source:   reuters.com

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English Premier League side Manchester United have had a shirt sponsorship deal with Chevrolet since the start of the 2014/15 season. Value of jersey kit sponsorships in the Barclays Premier League in 2019/20, by club (in million GBP)*. Kit sponsorship revenue in million GBP.

The 20 Premier League teams are sponsored by eight different clothing brands. Ten out of 20 Premier League clubs will feature a gambling company on the front of their shirts this season. Watford’s Bitcoin sleeve branding is an extension of their shirt sponsorship deal with Sportsbet.io.

(Reuters) - Premier League sides generate more than $409 million (315 million pounds) a season from having partners' logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.

a football player on a field: Premier League - Manchester United v Crystal Palace © Reuters/XXSTRINGERXX xxxxx Premier League - Manchester United v Crystal Palace

The study said the average value of Premier League deals was over $20 million (15.4 million pounds), while the average in Germany was just over $11 million and $10.6 million in Spain.

a man standing on a baseball field: La Liga Santander - Real Madrid v Real Valladolid © Reuters/SERGIO PEREZ La Liga Santander - Real Madrid v Real Valladolid

The top five leagues in England, Germany, Spain, France and Italy generated over $1.15 billion per season from front-of-shirt sponsors alone, it added.

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The Premier League lead the way in European shirt sponsorship revenues . Revenue from shirt sponsorship in Europe 's top leagues is up 13 per cent. The Repucom European Football Jersey Report also revealed the Premier League has raked more revenue generated by shirt sponsorship

PREMIER LEAGUE kits provide a big opportunity to rake in huge sums of sponsorship money – but which teams make the most from their shirt deal? The Premier League is flooded with lucrative sponsorship deals, and clubs are cashing in on their position in the most financially rewarding

a person with a football ball on a field: Carabao Cup Third Round - Manchester City v AFC Bournemouth © Reuters/MIKE EGERTON Carabao Cup Third Round - Manchester City v AFC Bournemouth

"Thanks to the way the Premier League has built its presence overseas, its teams can drive significant revenue from brands around the world," GlobalData's Head of Sport Analysis Conrad Wiacek said.

"(Partners) are using the league and member clubs to build brand presence in new markets and drive interest in their products."

Wiacek said Real Madrid's front-of-shirt deal with Emirates was the most lucrative in Europe, valued at over $81.7m.

"(But) both the Premier League and Bundesliga collectively generate more revenue from front-of-shirt deals than La Liga teams, which speaks to the strength in depth both leagues possess, and which can be lacking in Spain's top flight," said Wiacek.

Pierre-Emerick Aubameyang in a blue shirt: Premier League - Manchester City v Arsenal © Reuters/ALEX LIVESEY Premier League - Manchester City v Arsenal

(Reporting by Rohith Nair in Bengaluru; Editing by Peter Rutherford)

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