Sport Capital Bra receives the first and only Pizza Gold Award

11:50  30 october  2020
11:50  30 october  2020 Source:   musikexpress.de

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Vladislav Balovatsky (Ukrainian: Владислав Баловацький, born 23 November 1994), known professionally as Capital Bra (German pronunciation: [kɐpiˌtal ˈbɾa]) and informally as Capital

I tried out capital bra 's NEW pizza for the first time! #teamcapi #capitalbrapizza #muckbung #foodblogger #10trending Hey YouTube 💕 In today’s video i

The rapper successfully enters the frozen food business.

Capital Bra erhält für seine „Gangstarella“ einen Pizza-Award © Provided by www.musikexpress.de Capital Bra receives a pizza award for its "Gangstarella"

The rapper successfully enters the frozen food business.

The rapper Capital Bra has already won quite a few awards in his career, but hardly anyone expected that: In less than two months, the rapper sold more than 1 million hot records. But no CDs, but frozen pizzas. For his “#TEAMCAPI” pizza there was now the first and so far only Pizza Gold Award.

The first German urban food brand "Gangstarella" is behind this extremely sophisticated marketing move. The pizza á la Capi in the varieties “beef salami” and “grilled vegetables” has been on the shelves of supermarket chains such as Edeka, Kaufland and Rewe since May 11, 2020 and was probably bought more than 20,000 times per day of sale. For this, Capital Bra received not only the said (first) pizza award, but also the “Bestseller Award for Germany's most successful new product 2020” given by the “Lebensmittel Rundschau”.

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The fact that rappers are breaking new economic routes alongside music is basically nothing new. For example, Dr Dre makes horrific sums of money through its cooperation with Beats headphones and Jay Z became a billionaire through its investments in champagne and cognac, among other things. Capital Bra now also wants to jump on this train of lucrative side businesses. In addition to a lavishly produced advertising trailer (with more than 2 million clicks by now) with the rapper in the lead role, surrounded by "authentic" pizza chefs, the marketing department also took the trouble to adapt the product description on the pizza boxes to the rapper's language. For example, the pizza is “be… lelele… lays with 100% beef salami” and is also “Baba Soft”, even though it “makes you crunchy”.

The taste of the pizza is well received by the fans. How would real Italian pizza chefs judge? The product itself is ultimately a minor matter, because where there is a Capi, there is obviously a way to make money. Or as the rapper himself puts it in his commercial: "Just clap it, Bratan!" Well then, bon appetit!

Capital Bra's current album "CB7" was released on September 18, 2020.

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