Sport Where does the future lie for cricket broadcasting in Australia?

04:15  05 january  2018
04:15  05 january  2018 Source:   msn.com

Australia wobble as England seamers strike twice

  Australia wobble as England seamers strike twice England's seamers struck twice to leave Australia wobbling at 70 for two at lunch on day four of the fourth Ashes test on Friday after Alastair Cook carried his bat in a record innings for the tourists.Opener David Warner will resume on 28 not out alongside his captain Steve Smith, who had made four, with Australia 94 runs short of making England bat again on a warm and cloudy day at the Melbourne Cricket Ground.

Cricket Australia 's broadcasting rights expire next month but, to date, only one of the online behemoths has taken a charge at the sport worldwide and it Murdoch's Fox Sports televised the Big Bash League in Australia in its inaugural season but relinquished the rights to Channel Ten who pay

Australia , officially the Commonwealth of Australia , is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania and numerous smaller islands.

Big viewership, low costs: Channel Ten will likely want to hold on to the Big Bash League.© AAP Big viewership, low costs: Channel Ten will likely want to hold on to the Big Bash League.

Rupert Murdoch and Frank Lowy saw the Four Horsemen of the Apocalypse charging towards their empires and reacted wisely with clever sales of assets, but the major spectator sports have opened the stable door to welcome these rampaging riders.

The original horsemen, as written in Revelations in the New Testament, were Conquest, War, Famine and Death.

Today, some observers use the Four Horsemen to refer to Apple, Amazon, Facebook and Google, the online streamers causing devastation to traditional media and retail shopping.

Under pressure Bancroft not worried about critics before Sydney Test

  Under pressure Bancroft not worried about critics before Sydney Test Under pressure Australian opener Cameron Bancroft isn't worried about all the critical analysis regarding his technique and lack of big scores during the Ashes. Instead, the 25-year-old is focusing on the important things in life, and cherishing every single moment of playing Test cricket for Australia.The West Australian has scored 179 runs in seven innings thus far at an average of 29.83 and with a top score of 82*.Heading into the Ashes, Bancroft was the form man in Australia, scoring a ridiculous 442 runs in three Sheffield Shield matches.

Cricket is one of the most popular sports in Australia at international, domestic and local levels. The peak administrative body for both professional and amateur cricket is Cricket Australia .

England’s cricketing fortunes are improving, yet younger generations are taking increasingly little interest. This month’s broadcasting rights deal may be pivotal. switch to the Australia edition.

Cricket Australia's broadcasting rights expire next month but, to date, only one of the online behemoths has taken a charge at the sport worldwide and it was not for Test matches but the increasingly popular shorter form of the game, Twenty20. Furthermore, it was a bid in a market much bigger than Australia.

In India, IPL recently secured global rights (across all media platforms) in a $3.2 billion deal with Star of India, now owned by 21st Century Fox. There were 14 bidders for the rights and Facebook was the losing bidder for digital OTT rights in the Indian subcontinent (India, Pakistan, Bangladesh, Sri Lanka and Nepal) with a bid of $770 million.

Globally this was the first material bid by the Four Horseman for sports media rights and represented a 700 per cent-plus increase, across all platforms and markets, on previous rights.

English welcome Aussie County invasion

  English welcome Aussie County invasion English opener Mark Stoneman has encouraged Australian players to travel to England for stints in County cricket ahead of the 2019 Ashes. Six members of the Australian squad look set to venture to England for their first-class season later this year in an attempt to acclimatise to conditions and get used to the Duke ball.Mitchell Marsh (Surrey), Shaun Marsh (Glamorgan) and Cameron Bancroft (Somerset) have all joined County sides while Peter Handscomb, Nathan Lyon and Matt Renshaw are all expected to follow."It helps quite a bit.

Many cricketers are seeking early retirement from test cricket to focus on shorter format of the game is also one of the reasons of downfall of test cricket bowlers who makes the batsman dance there.If we can have picthes where the ball keep seaming throughout a test match,then why aren’t we prepared

Live cricket coverage, live streaming, cricket highlights, live scores, breaking news, video, analysis and expert opinion. Australia 's star allrounder Ellyse Perry was the leading wicket-taker for the T20 series against New Zealand, claiming six wickets in three games.

Prior to the IPL bid by Facebook, the quartet have made small bids for sports, such as NFL and ATP tennis.

Ponting denies talk of Australia T20 coaching agreement

  Ponting denies talk of Australia T20 coaching agreement Ricky Ponting insists no deal has been agreed for him to coach Australia at the next ICC World Twenty20. Reports have indicated that Ponting is in line to coach the team in the World T20 in 2020, with Darren Lehmann set to leave his role after the 2019 Ashes.Despite being in discussions with Cricket Australia, Ponting is adamant no agreement has been signed."I've had discussions with Cricket Australia for a long time about getting involved somewhere in some way shape or form," he said while working as a commentator for Network Ten during their coverage of the Big Bash League.

So what does the Australian radio broadcasting landscape look like at present? Well for lovers of analogue radio it’s still looking pretty strong and it’s In Australia there are big interests such as SBS, Commercial Radio Australia and Broadcast Australia pushing for a switchover to digital as soon as

The History of Cricket - Read here about how cricket started, official laws of cricket , professional cricket matches, history of bat,world cup and more Cricket was first played in the sheep grazing lands of South East England. A stick and a ball of sheep’s wool were the first play equipment in cricket .

Murdoch's decision to sell the bulk of his main entity, 21st Century Fox, to Disney for $66.84 billion was another game changer for sports media rights. Murdoch was quoted at the time as saying 21st Century Fox was not big enough to compete with the Four Horseman. Disney have acquired 21st Century Fox to bulk-up its content offering and launch its own OTT service for sports and to compete with Netflix.

Hot commodity: The Indian Premier League had 14 bidders for its rights.© AP Hot commodity: The Indian Premier League had 14 bidders for its rights. The reason? Massive cord-cutting, otherwise known as loss of subscribers, as people cancel their pay TV connections in the US.

Murdoch's Fox Sports televised the Big Bash League in Australia in its inaugural season but relinquished the rights to Channel Ten who pay Cricket Australia $20 million a year. Murdoch is likely to want this popular product back, with further evidence of the watchability of T20 coming from England with the ECB's sale of its new city-based T20 league from 2020 for £1.1 billion.

Some of the games will be broadcast for the first time in a decade on the BBC.

Khawaja hits ton but Smith falls before lunch in Sydney

  Khawaja hits ton but Smith falls before lunch in Sydney Usman Khawaja hit his first century against England in a 188-run third wicket partnership with Steve Smith.Smith departed for 83 a few minutes before the break to leave Khawaja unbeaten on 132 after the pair had batted through almost all of the opening session on a glorious sunny day at the Sydney Cricket Ground.

This article refers to sports broadcasting rights in the United Kingdom. For a list of sports broadcasting rights in other countries, see List of sports television broadcast contracts.

Cricket Australia will not yet make a decision on Steve Smith's future as Australia captain following the ball-tampering scandal, as it announces it will send officials to South Africa to investigate the incident.

But Channel Ten's new owners, the American TV network CBS, may have a different view of BBL.

CBS is a leading sports broadcaster in the US that includes NFL, NBA and college basketball (March Madness).

Surely it will want to retain BBL as each game averages a million viewers and its production costs are only $12 million a year. Furthermore, BBL's average attendances at 35,000 a game makes it No.2 in Australia in terms of spectators and No.5 worldwide across all sports. Its attendances, as opposed to its TV ratings, are bigger than the NRL.

CBS may decide to partner with Fox Sports and acquire all of CA's content, including Tests, one-day internationals and international T20, held by Channel Nine for $80 million a year.

These rights also expire next month, along with CA's digital rights that are held and distributed by CA with sub-distribution by Optus.

Other than the A League and the NBL, Fox Sports has zero content of premium "must watch" Australian summer sport. With TV ratings for the A-League continuing to fall, Fox Sports can be assumed to be keen to acquire CA content, especially BBL.

Furthermore, Foxtel is likely to acquire Fox Sports this year and follow with a float, further evidence of the need for a summer sport.

Fox Sports will want live simulcast of all broadcast games just as it does with the NRL and the AFL. Channel Nine's experience with the NRL simulcast and fall in ratings makes it a far less popular proposition for the network.

Smith speaks on White/Maxwell toss-up

  Smith speaks on White/Maxwell toss-up Australian captain Steve Smith has spoken on the call to select Cameron White over Glenn Maxwell for the one day squadA popular figure among the crowds, Maxwell was omitted from Australia's one day side when the 14-man squad was announced nine days ago. Many thought Maxwell would earn his recall when Chris Lynn was ruled out with injury in the days following, but Australian selectors elected to recall former Australia T20 captain Cameron White.

Australia has a long and depressing history of inadvertently introducing wrecking ball species as pets and livestock, or for sport. For Australia , the grim story began in the sugar cane plantations of Puerto Rico, which had imported giant toads from South America to eat the grubs that were devouring the crop.

As Cricket Australia enter into negotiations with TV networks for their next round of broadcast rights, we look at the state of play for all concerned. Who currently holds the TV rights and how much did they pay for them? Channel Nine, which has been the sole broadcaster of Australia ’s home cricket

However, Channel Nine, which also outlays $16 million annually in productions costs, as well as $80 million in rights fees, is reportedly losing $30 million a year on cricket.

It may well want Fox Sports as a partner for the internationals and BBL to help defray costs. Channel 7, with conflicts in scheduling between BBL and Australian Open Tennis, is unlikely to bid.

Early last year, CA indicated it wanted a 100 per cent increase to $200 million a year in rights, while retaining digital in-house.

In a traditional valuation of cricket rights, without the unexpected arrival of the Four Horsemen, BBL is likely to be worth $35-55 million a year with the expanded number of games.

International domestic cricket (Tests, ODI, international T20) is worth $85-100 million a year, assuming day/night Tests per season, which indicates an overall value of $120 million to $155 million.

CA chief James Sutherland's preference for the long form of the game was obvious late last year when he said he would be willing to bump BBL off four nights of prime viewing to accommodate a day/night Test against Sri Lanka next January.

The pink ball Ashes Test against England in Adelaide justified his view.

It had 200,000 attending over four days, a record for any sporting event in that city and peak TV audiences of 2 million each day.

But, unless it's an Ashes Test, or India versus Pakistan, viewer interest in Test cricket and ODIs is eclipsed by T20s.

This can be highlighted in the recent CA media rights deal in India for Tests, ODIs and international T20s, where the rights value for the new deal has halved to about $16 million. CA had only one Indian broadcaster as a bidder, being Sony.

The key for a very significant increase in rights revenue for CA, expected to be finalised midyear, requires:

  • CBS to fully commit to Ch10 bidding
  • Fox Sports partnering with either Ch10 or Ch9
  • CA opening up its digital services to external OTT broadcasters
  • Bidding from other OTT players such as Optus, Telstra, and one or more of the Four Horseman

Colin Smith, director of Global Media and Sports and Australia's foremost expert on media rights, warns: "Australia's small market size is unlikely to attract the Four Horsemen. CBS is an open question. Channel Nine, Channel 10, Fox Sports will depend on who broadcasts what and whether the games are exclusive.

"It should also be noted all cricket at present in Australia is on FTA, either Nine or Ten.

"If Fox Sports are successful, they will require exclusivity for some games behind their paywall and simulcast of other games. This will be a challenging decision for CA," Smith said.

Nor should it be ignored that anti-siphoning laws will influence the bidding for Tests, ODIs and international T20s.

Paradoxically, the most popular form of the game, BBL, is not subject to these rules.

MCG gets official ICC warning for 'poor' pitch .
The Melbourne Cricket Ground (MCG) has received an official warning after the pitch for the fourth Ashes test was rated 'poor' by the International Cricket Council (ICC) earlier this month. The track drew criticism from both teams after the drawn clash between Australia and England saw only 24 wickets fall over five days, the only stalemate in a series dominated 4-0 by the hosts as they regained the urn.

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