Sport World Cup 2022: After "One Love" decision, Rewe ends cooperation with DFB

17:10  22 november  2022
17:10  22 november  2022 Source:   handelsblatt.com

Comment on the Rewe withdrawal at the DFB: If only the escape to image gain is suitable

 Comment on the Rewe withdrawal at the DFB: If only the escape to image gain is suitable When companies sponsor contracts sign, you hope for two things: an increased awareness-and that your image benefits from the fact that your company name is connected with event x appears. © dpa REWE ended Cooperation with DFB Much good image is not to be taken up The controversial World Cup in Qatar is therefore a real problem for sponsors of FIFA and national football associations.

The German team waived the wearing of the intended captain's armband due to impending FIFA sanctions. CEO Souque draws consequences from this, but attacks FIFA above all.

Der DFB hatte am Montag mitgeteilt, dass Kapitän Manuel Neuer bei der WM entgegen der ursprünglichen Planung doch nicht mit der Armbinde auflaufen werde. Foto: dpahttp://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA14pzk9.img?h=533&w=799&m=6&q=60&o=f&l=f © provided by Handelsblatt The DFB had announced on Monday that Captain Manuel Neuer at the World Cup, contrary to the original planning, would not run with the armband. Photo: Dpadata portal copyright =

The Cologne Handelsriese Rewe ends its cooperation with the German Football Association (DFB). The company announced on Tuesday. The background to this is that Captain Manuel Neuer will not appear on Wednesday at the World Cup game against Japan, unlike initially, not with the "One-Love" bandage.

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Actually wanted to set an example with the Arm Bind. The World Cup host country Qatar is, for example, because of the suppression of homosexuals and women. After the World Association FIFA had announced sanctions, the associations withdrew their plans on Monday, which caused broad criticism.

Now the DFB even loses a sponsor prematurely. "The scandalous attitude of the FIFA is absolutely not acceptable for me as a CEO of a diverse company and as a football fan," said Rewe boss Lionel Souque. The supermarket chain therefore waives its advertising rights from the existing contract with the DFB. The main thing in the context of the ongoing World Cup. Rewe contract with the DFB would have expired

, however, the retail chain could also want to use the momentum: Rewe had already announced in October not to continue the long-term partnership agreement with the DFB. How long the contract would have run was initially not known.

Macron pushes its Asia-Pacific strategy by calling at the end of the "confrontation"

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According to the current decision of FIFA, the group is now suspending the contract. The company had already told the DFB. The DFB initially did not respond to Rewe's decision.

The current World Cup is a difficult terrain for the football sponsors. Critics accuse them of wanting to enrich themselves on the tournament despite the problematic human rights situation in the host country. Many European supporters of FIFA and the sponsors of the World Cup in Qatar therefore only promote cautiously.

Because many consumers are not in football fever in view of the energy crisis and the unusual orientation of the World Cup in winter, the trade does not promise a big business from the tournament. That is why there are no special campaigns and action goods for many dealers. Trading groups want to hand in a collecting album

at the end of October, at the request of the trading sheet at the end of October, that the World Cup "has a comparable less interest than earlier big tournaments". The focus is more on Christmas time. At least in Cologne, “positive radiation effects” were hoped for for the sale of drinks or snack items.

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With the end of the support of the DFB, Rewe wants to hand over his collective valley to customers free of charge from now on, the trade giant announced. Rewe will donate the previous income to the previous income. To whom is still unclear. Brand experts had advised companies to take a sign before the World Cup.

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Diplomacy with Putin is neither intrinsically moral nor strategically wise .
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