Tech & Science : Impossible Burger named best product launch at CES 2019 - PressFrom - Australia
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Tech & Science Impossible Burger named best product launch at CES 2019

12:30  13 january  2019
12:30  13 january  2019 Source:   msn.com

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Though Impossible Burger has been on the market since 2016, the product was given a recipe makeover and showcased as the version 2.0 at CES Engadget editors heaped a trio of awards on the Impossible Burger 2.0, including Most Unexpected Product , Most Impactful Product and Best of

At CES 2019 , Impossible Food announced its new, improved Impossible Burger . The CES 2019 -era Impossible Burger contains no gluten, zero cholesterol, and reportedly the same level of bioavailable iron and high-quality protein as you’d find in conventional beef from cows.

Impossible Burger named best product launch at CES 2019© Provided by AFPRelaxNews Impossible Burger A "next-generation" plant-based faux burger has been hailed as the best technological innovation at CES 2019 by two independent tastemakers in the industry, Digital Trends and Engadget.

To describe the wins as a big coup for Impossible Burger would be an understatement.

Impossible Burger's attendance at the world's biggest consumer electronics conference this year marked the first time ever that a food product was given an exhibit at the show.

And experts and editors at Digital Trends and Engadget independently named the revamped meatless burger their favorite product launch this year.

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This Startup Launched A Delicious New Product At CES 2019 . The new recipe for the Impossible Burger represents the food startup's first major product Patrick Brown, founder and chief executive of Impossible Foods, said the company is well funded and has no plans to go public any time soon.

Which products were ultimately the best of the show ? We saw the doorbells, TVs, sound bars, locks, phones, tablets and more, but which product stood out more than How did the Impossible Burger win the Best Product award at a technology show ? Here’s the top 10 best products at CES 2019

Though Impossible Burger has been on the market since 2016, the product was given a recipe makeover and showcased as the version 2.0 at CES: The newest version contains no gluten, animal hormones or antibiotics, and is kosher and halal-certified.

The updated burger also has as much iron and protein as ground beef.

Engadget editors heaped a trio of awards on the Impossible Burger 2.0, including Most Unexpected Product, Most Impactful Product and Best of the Best Award.

Likewise, Digital Trends named the product their Top Tech Winner this year.

"By shrinking the flavor gap between real meat and fake meat, Impossible is making it easier for everyone to make more environmentally conscious food choices, and that's a big deal," said Digital Trends' Drew Prindle, emerging tech editor in a statement.

"Animal agriculture is the number one cause of environmental destruction in the world, so reducing humanity's consumption and cultivation of meat is arguably one of the most effective ways that we can combat climate change."

The Impossible Burger is sold at more than 5,000 locations in the US, including burger chains like Umami Burger, Bareburger and Wahlburgers. White Castle becomes the first fast-food chain to debut the newest recipe at restaurants in Las Vegas.

Product rival Beyond Meat, also a plant-based faux meat, is sold at A&W restaurants across Canada and at retailers like TGI Fridays, Target and Safeway in the US.


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