Tech & Science : ‘Privacy matters’ in Apple’s latest iPhone ad - PressFrom - Australia
  •   
  •   

Tech & Science ‘Privacy matters’ in Apple’s latest iPhone ad

04:10  15 march  2019
04:10  15 march  2019 Source:   theverge.com

Hackers are reportedly cracking the iPhone using stolen Apple prototypes

Hackers are reportedly cracking the iPhone using stolen Apple prototypes A Motherboard report says there’s now a gray market for “dev-fused” iPhones

“If privacy matters in your life, it should matter to the phone your life is on,” says the commercial, as it flips through a wide range of privacy -related scenarios, including Of course, there’s also the timing of Apple ’ s new privacy -focused ad push to consider — just a few weeks after the news broke of a huge

At Apple , we build privacy into every product we make, so you can enjoy great experiences that keep your personal information safe and secure. And so much of your personal information — information you have a right to keep private — lives on your Apple devices. Your heart rate after a run.

Privacy has always been a big part of Apple’s marketing pitch, and the company is bringing that point home once again in its latest iPhone ad, which boldly declares “Privacy. That’s iPhone,” via MacRumors.

“If privacy matters in your life, it should matter to the phone your life is on,” says the commercial, as it flips through a wide range of privacy-related scenarios, including “keep out” signs, people avoiding eavesdroppers at diners, window locks, curtains, and padlocks.

Apple AR glasses could go on sale in early 2020

Apple AR glasses could go on sale in early 2020 Apple AR glasses could go on sale in early 2020

Apple receives this location information only when you locate your device, turn on Lost Mode, or enable Send Last Location. Location data is only retained for Never use the same password for your Apple ID that you use for other accounts. To make your password hard to guess, make it longer than eight

Privacy . That's iPhone ." Apple Chief Executive Tim Cook has frequently spoken about the Apple ' s only previous privacy advertisement was a billboard at the Consumer Electronics Show in Las Apple ' s campaign comes as large technology companies are under unprecedented scrutiny of their

“Privacy. That’s iPhone.”
‘Privacy matters’ in Apple’s latest iPhone ad

It’s a similar approach to the massive billboard that Apple bought at CES 2019 earlier this year, declaring “What happens on your iPhone, stays on your iPhone,” in a veiled shot at competitors like Google that were presenting just across the street.

Of course, there’s also the timing of Apple’s new privacy-focused ad push to consider — just a few weeks after the news broke of a huge FaceTime bug that would allow anyone to listen in on calls made through Apple’s platform. The incident has since been patched, but it was undeniably a black eye for the company, one that Apple seems eager to put behind it with this new campaign that looks to reinforce that privacy is still a big priority.

Apple launches 10.5-inch iPad, updates Mini ahead of March 25 event.
Apple Inc in a surprise move on Monday launched a new 10.5-inch iPad Air and updated its 7.9-inch iPad Mini ahead of its March 25 event. The new iPad models are already available for order at apple.com and in the Apple Store app in the United States and the UK, along with a few other countries. The 10.5-inch iPad Air, which includes Apple Pencil, starts at $499 for the WiFi model and $629 for the WiFi plus cellular model. (Related slideshow by USA Today) The new iPad mini starts at $399 for the WiFi model and $529 for the WiFi plus cellular model, the iPhone maker said in a statement.

—   Share news in the SOC. Networks

Topical videos:

usr: 0
This is interesting!