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Tech & Science Google fined €1.49bn for restricting rivals' ads

14:50  20 march  2019
14:50  20 march  2019 Source:   news.sky.com

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Google has been fined € 1 .5 bn (£1.3 bn ) by the EU for abusing its monopoly in online advertising , bringing the total cost of punishments imposed on the search giant by Brussels to € 8.2 bn over two years. The latest ruling means that since 2017 the EU has found Google abused its power in

Google has been hit with a € 1 . 49 bn (£1.28bn) fine from the EU for blocking rival online search advertisers. It is the third EU fine for the search and advertising giant in two years. The case accuses Google of abusing its market dominance by restricting third-party rivals from displaying search ads

Google fined €1.49bn for restricting rivals' ads© Getty Google has been fined by the EU for anti-competitive prices Google has been fined €1.49bn (£1.28bn) by the EU for breaching competition laws with its AdSense advertising service - its third such fine in as many years.

Announcing the new fine, the EU's competition commissioner Margrethe Vestager said Google had restricted rivals from appearing in online search advertisements.

Ms Vestager said the company had been fined for its "illegal practices in search advertising brokering to cement its dominant market position".

"They shouldn't do that - it denied consumers choice, innovative products and fair prices," added Ms Vestager.

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The EU has hit Google with a fine of € 1 . 49 billion for blocking rival online search advertisers. Julian Satterthwaite reports. Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending

European Union competition regulators have today handed down a € 1 . 49 billion fine to Alphabet's Google for blocking rival online search advertisers. This marks the company's third penalty in two years.

Google fined €1.49bn for restricting rivals' ads© Thomson Reuters In response, a Google spokesperson said the company had made a "wide range of changes" to address the commission's concerns.

The fine was issued because AdSense, one of Google's online advertising programs that allows websites to automatically serve targeted ads, was rigged to prevent rivals from appearing in those ads.

Google fined €1.49bn for restricting rivals' ads© Reuters Ms Vestager gave a news conference in Brussels

According to the competition investigation, Google had been including "exclusivity clauses" in its contracts with publishers since 2006.

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The EU has hit Google with a fine of € 1 . 49 billion for blocking rival online search advertisers.

European Union regulators have hit Google with a 1 . 49 billion euro (.68 billion) fine for abusing its 🇪🇺 EU hits Google with .69 bn fine for abusing online ads market | Al Jazeera English Belgium: Google fined € 1 . 49 billion for restricting competitors - Продолжительность: 3:03 Ruptly

These were gradually replaced from 2009 with a different form of restriction known as a "premium placement" clause which prevented rivals' ads from being placed in the best advertising spots.

According to the commission, the fine follows its conclusion that "Google is dominant in the market for online search advertising intermediation in the EEA since at least 2006" with more than 85% of market share over that period.

"Google has abused this market dominance by preventing rivals from competing in the online search advertising intermediation market," the commission added.

Google fined €1.49bn for restricting rivals' ads© Alexander Pohl/NurPhoto The logo of Google Play is seen on a screen. In the background there is the logo of Google. Alphabet is the mother company of Google. It has a revenue of 117 billion dollars. (Photo by Alexander Pohl/NurPhoto via Getty Images) The fine is equal to 1.29% of Google's turnover in 2018, but the commission stated that Google is also liable to be sued in civil cases by rivals who were harmed by its illegal practices.

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The European Commission has fined Google € 1 . 49 billion for breaching EU antitrust rules. Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google ’s rivals from placing their search adverts on these websites.

The EU has hit Google with a fine of € 1 . 49 billion for blocking rival online search advertisers. Julian Satterthwaite reports.

It is the third time that Google has been fined by the competition commissioner since 2017, taking the total amount to €8.23bn (£7bn).

Last July, Google was fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Google fined €1.49bn for restricting rivals' ads© PA Images A general view of a Google logo. (Photo by Katie Collins - PA Images/PA Images via Getty Images) The year prior, the web giant was handed a then-record €2.4bn (£2.2bn) fine for giving its own online shopping service an illegal advantage in internet search results.

It may not be the last fine issued to Google for anti-competitive practices, however.

Ms Vestager said the commission was still investigating whether Google's actions in the jobs search market and local search were compliant with competition law.

Google fined €1.49bn for restricting rivals' ads© Thomson Reuters The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay However, she told a news conference: "We see positive developments both in the shopping and Android case."

Google had just announced that it would be doing "more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones.

"This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use."

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