Tech & Science : You’re about to start seeing ads for the first time on Google’s mobile homepage - PressFrom - Australia
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Tech & Science You’re about to start seeing ads for the first time on Google’s mobile homepage

12:37  15 may  2019
12:37  15 may  2019 Source:   bgr.com

Google's Mobile Search Upgrade Is A Bit Of A Worry

Google's Mobile Search Upgrade Is A Bit Of A Worry Google has redesigned the way search results on mobile devices are presented, making website branding more overt. 

During Google ' s Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon The ads will be confined to the version of its homepage accessible via the mobile web as well as its smartphone app later this year, which will provide the

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You’re about to start seeing ads for the first time on Google’s mobile homepage© Provided by Penske Media Corporation Earns Alphabet, Philadelphia, USA – 26 Apr 2017

During Google’s Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon to Google’s iconic homepage.

The ads will be confined to the version of its homepage accessible via the mobile web as well as its smartphone app later this year, which will provide the company a fresh source of advertising revenue and prominent new screen real estate it can sell to brands. The move also, at least for now, preserves the famously minimalist aesthetic of the desktop version of Google’s homepage.

Google unveils a fresh new look for Search on mobile devices

Google unveils a fresh new look for Search on mobile devices Google unveiled a new look and feel today for the way it presents Google Search results on mobile, and the update has been regarded in a few corners now as somewhat News Feed-like. It’s easy to see why that’s the case, as the search giant’s changes include putting emphasis on a website name and favicon above the search results. Whereas the source of results had previously not been so clearly emphasized, which makes the new design for showing results feel a little like scrolling through a feed of posts from publishers and the like.

In Google Ads , you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Bumper ads use CPM (cost-per-thousand impressions) bidding, so you pay each time your ad is shown 1 ,000 times .

Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your First, you keep reading this guide. Because I’m about to show you after we first talk about getting an AdWords account setup for the first time .

In terms of the specifics of what’s coming, Google is also bringing an ad gallery that includes as many as eight images to search results, with all of this new ad content rolling out to the company’s users worldwide.

These changes come in response to questions about Google’s business model in light of robust advertising competition from the likes of Facebook and Amazon, with the former now pushing deeper into e-commerce and the latter offering consumers a way to search for and buy products in a way that bypasses Google altogether. Oliver Heckmann, Google vice president of engineering for Travel and Shopping, told reporters today the newly announced changes aren’t about simply trying to match rivals and are instead an opportunity to give consumers a richer, more convenient way to find relevant information.

Google’s combining all its travel planning features under a tool called Trips

Google’s combining all its travel planning features under a tool called Trips Not to be confused with Google Trips, its offline travel app

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The ads coming to search results are intended to make those results more visual, according to the company. Executives also pointed out that more people will likely click on ads with images, which could, in turn, mean they show up in more search results.

Part of this, to be sure, is driven by necessity. Google tries to position itself in the popular consciousness as a bleeding-edge company working on everything from self-driving cars to sleek AI products and services. But the company still relies on a traditional revenue generator to pay for all that — the not-so-sexy practice of selling advertisements. And on that front, Wall Street would like to see a little improvement.

Google, which gets about 85% of its revenue from ads, said recently that ad sales growth actually slowed down in the first quarter, which hurt its stock price in the short term. Which makes moves like finding new places to sell and display ads certainly understandable — or, at least, not unexpected.

Google expected to show off new hardware, AI at annual event.
Google CEO Sundar Pichai is expected to showcase much-anticipated updates to the company's hardware lines and artificial intelligence Tuesday during his keynote at the annual I/O developers conference.

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