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Tech & Science Firefox’s new logo has more fire, less fox

05:55  12 june  2019
05:55  12 june  2019 Source:   theverge.com

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took the wraps off its new logo for the storied Firefox web browser today — and the overarching logo for Mozilla’ s whole family of Firefox products. Here: See? Fox is alive and well if a little ethereal. The logo also looks a little like a world on fire , which many of us can easily identify with these days.

Instead, the logo is the brand new overarching logo for the whole Mozilla family of Firefox products and each product in the family has its own different logo . Fox is alive and well… if a little ethereal. The logo also looks a little like a world on fire , which many of us can easily identify with these days.

Firefox’s new logo has more fire, less fox

They warned us that it was coming, and now it’s here: Mozilla took the wraps off its new logo for the storied Firefox web browser today.

But before you say “What did they do to that poor fox!” know that the logo you see above actually isn’t it — that’s the overarching logo for Mozilla’s whole family of Firefox products, with each component (including the browser) having its own logo, too. Here:

Firefox’s new logo has more fire, less fox© Provided by Vox Media, Inc.

See? Fox is alive and well... if a little ethereal. The logo also looks a little like a world on fire, which many of us can easily identify with these days. I think it’ll grow on me.

I whipped up this little comparison image so you can see how the browser logo has evolved over the years:

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Firefox ’ s bold new branding is a glimpse into Mozilla’s grand plan. The logo of the popular browser Firefox is instantly recognizable: a little red fox encircling a blue orb. Luckily, Mozilla chose to move forward with the other system, choosing to develop the identity that is more swooshy (and less foxy).

Firefox has revealed its new logo of a circular flame symbol, after the free internet browser put two potential brand systems out to public scrutiny last year. The browser is owned by software company Mozilla, which itself underwent a rebrand in 2016, where company staff and the public gave feedback

Firefox’s new logo has more fire, less fox© Provided by Vox Media, Inc.

Last July, Mozilla told the world its logo would need to evolve to encompass a larger family of products, saying that “as an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family,” and revealing that it could either go more foxy or more swooshy. Did they make the right choice?

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