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Tech & Science Snap is slowly growing, but it’s banking on augmented reality to sustain it

01:10  23 october  2019
01:10  23 october  2019 Source:   theverge.com

Noise-canceling AirPods 3 and Apple’s AR glasses could be here sooner than we thought

  Noise-canceling AirPods 3 and Apple’s AR glasses could be here sooner than we thought AirPods 3 rumors abound after clues spotted in iOS 13.2 beta point to a new in-ear design, plus Apple’s AR glasses might get a 2020 release date.Apple's AirPods have been a runaway success, but a new version with a new design may be close to launching with features like noise cancellation and water resistance. In this week's Apple Core roundup we look at all the latest rumors about the AirPods 3 and as a bonus check on the status of Apple's long-awaited AR glasses.

Snap ’s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more users — 7 million in the last quarter — and generated more money, but it ’ s still unprofitable and lags far behind other social platforms like

Noise-canceling AirPods 3 and Apple’ s AR glasses could be here sooner than we thought . AirPods 3 rumors abound after clues spotted in iOS 13.2 beta point to a new in-ear design, plus Apple’ s AR glasses might get a 2020 release date.Apple' s AirPods have been a runaway success

a close up of an animal © Illustration by Alex Castro / The Verge

Snap’s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more users — 7 million in the last quarter — and generated more money, but it’s still unprofitable and lags far behind other social platforms like Facebook and Instagram in terms of user base size. Instagram’s ephemeral Stories product counts 500 million users per day as of January this year, while Snapchat counts 210 million daily active users total.

Still, in his prepared remarks, CEO Evan Spiegel detailed how important AR will be for the company’s future. Spiegel says every daily active user interacts with a Snap AR product nearly 30 times a day on average. These come in the form of AR Lenses and filters that place masks or virtual elements on the user’s face or in their environment. He also notes that the Snap community has created more than 600,000 Lenses.

Australia's greedy big four banks are set to be probed over their repeated failures to pass on interest rate cuts to customers

  Australia's greedy big four banks are set to be probed over their repeated failures to pass on interest rate cuts to customers Australia's big four banks are to be officially investigated for repeatedly failing to pass on lower interest rates to their customers.The government will launch a probe into home-loan gouging with Josh Frydenberg telling the Australian Competition and Consumer Commission to find out why the banks are not lowering interest repayments in line with the RBA.

Noise-canceling AirPods 3 and Apple’ s AR glasses could be here sooner than we thought . AirPods 3 rumors abound after clues spotted in iOS 13.2 beta point to a new in-ear design, plus Apple’ s AR glasses might get a 2020 release date.Apple' s AirPods have been a runaway success

Online banking outage: Natwest and RBS websites down. Online banking outage: Natwest and RBS websites down. Snap ’ s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more users — 7 million in the

That sounds like a high figure, but we don’t know how many filters Instagram users have built for its much larger platform. Instagram opened its filter program up to the broader public earlier this summer, and much of Snap’s future success will depend on staying one step ahead of Instagram before its rival’s sheer scale makes competing too difficult.

Spiegel also says the company is looking to integrate AR wearables into its lineup within the next seven to 10 years, starting with its third-generation Spectacles glasses, which the company introduced in August. The glasses come with an added camera so that people can overlay these AR effects on their content, and they go on sale in November.

In the more immediate term, the company says it expects “significant” potential revenue to come from AR advertisements, and it’s focusing on scaling its platform to make AR more personalised and to help the company make money from the technology. Snap has seen success in the past turning AR filters into a viral phenomenon that extends to other social platforms. That was before people started creating filters for Instagram, however, and with Facebook also looking to build AR glasses, Snap will need to move faster and more effectively than its biggest competition if it wants to win as the dominant AR platform.

Sony is launching its 360-degree audio format this fall

  Sony is launching its 360-degree audio format this fall 360 Reality Audio will work on the new Amazon Echo StudioAt launch, there will be around 1,000 songs available in 360 Reality Audio, including tracks from artists like Pharrell Williams, Bob Dylan, and Billy Joel. Sony has also captured live performances from artists such as Charlie XCX and Kodaline and converted them to the new format. Sony will of course be able to leverage music from its own record label, but the company says it’s also working with Universal, Warner, and Live Nation to add more content.

Snap ’s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more users — 7 million in the last quarter — and generated more money, but it ’ s still unprofitable and lags far behind other social platforms like

Snap is slowly growing , but it ’ s banking on augmented reality to sustain it . By Ashley Carman October 22, 2019.

Pictures: Forbes richest under 40 that includes Snapchat founder Evan Spiegel

Mark Zuckerberg admits that Facebook's $2 billion bet on virtual reality 'is taking a bit longer than we thought' to pay off .
Mark Zuckerberg's vision for VR and AR at Facebook is "taking a bit longer than we thought" to materialise, he said Wednesday during the company's quarterly earnings call.The social media giant has already poured billions into VR. When Facebook bought VR headset maker Oculus five years ago for $US2 billion (plus $US1 billion it paid in employee retention packages and goal targets), it reflected a belief that VR hardware was the future.

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