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Tech & Science Ford to use Mustang name for electric SUV

20:55  14 november  2019
20:55  14 november  2019 Source:   reuters.com

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Ford confirmed its new electric SUV will be called the Mustang Mach-E ahead of a debut event scheduled for Los Angeles on Sunday. Until now, the Mustang name has been used only on a line of sporty coupes associated with Detroit’s 1960s muscle car era. Customers in the United States

The Ford Mustang SUV will be among a more than dozen all- electric automobiles the company plans to launch by 2022. Wolfgang Rattay/Reuters. Using the Mustang name signals that Ford intends to do the same, leaving behind the prior strategy of positioning electric vehicles as practical, “green” cars.

a group of people standing in front of a crowd: Media members with Ford Mustang Shelby GT500 at the North American International Auto Show in Detroit, Michigan© Reuters/JONATHAN ERNST Media members with Ford Mustang Shelby GT500 at the North American International Auto Show in Detroit, Michigan (Reuters) - Ford Motor Co will use the Mustang name, previously reserved for a muscle car, for an electric sport utility vehicle (SUV) that customers in the United States, Canada and Europe can start ordering on Nov. 17, the company said on Thursday. a close up of a logo: Mustang Mach-E Pony logo© Reuters/Ford/Handout via REUTERS Mustang Mach-E Pony logo

Ford confirmed its new electric SUV will be called the Mustang Mach-E ahead of a debut event scheduled for Los Angeles on Sunday. Until now, the Mustang name has been used only on a line of sporty coupes associated with Detroit's 1960s muscle car era.

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Ford Motor Co. will use the Mustang name , previously reserved for a muscle car, for an electric sport utility vehicle ( SUV ) that customers in the United States, Canada and Europe can start ordering on Nov. 17, the company said on Thursday.

Ford is hoping some of the cachet of the original Mustang will rub off on the new model and boost demand for electric vehicles , which now Ford customers will be able to use charging stations operated by two companies, Electrify America and Greenlots, which together have 12,000 locations

a glass with a blue background: FILE PHOTO: Ford logo is seen at the North American International Auto Show in Detroit, Michigan© Reuters/Brendan McDermid FILE PHOTO: Ford logo is seen at the North American International Auto Show in Detroit, Michigan

The SUV will be among a more than dozen all-electric automobiles the company plans to launch by 2022 with an investment of $11.5 billion as it moves away from traditional gas-powered cars.

In April, the No.2 U.S. carmaker invested $500 million in electric automaker Rivian and said it planned to use the Michigan startup's platform to build a new Ford-branded electric vehicle.

A reservation for the Mustang Mach-E can be made on Ford's website in the United States, Canada and Europe by paying a refundable deposit of $500, the company said.

Ford said it would announce reservation dates for China later.

(Reporting by Ankit Ajmera in Bengaluru; Editing by Anil D'Silva and Mark Potter)

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