Tech & Science : Inside the influencer economy, a sports betting boom, and SoftBank's struggles - - PressFrom - Australia
  •   
  •   

Tech & Science Inside the influencer economy, a sports betting boom, and SoftBank's struggles

17:15  17 november  2019
17:15  17 november  2019 Source:   businessinsider.com.au

Punters set to have a national tote pool in 2020

  Punters set to have a national tote pool in 2020 Tabcorp and racing regulators discuss merging tote betting into one National pool.Racing authorities are looking to address the leakage of turnover from racing to sport and a more competitive tote product is seen as one of the answers to the problem.

The rise of the influencer economy is nothing new, of course. But this week's debate over hiding "likes" is another reminder that for platforms like Instagram and Here's your 101 on the booming sports - betting market, courtesy of Ashley Rodriguez SoftBank ' s struggles . It's not just WeWork.

Sports betting is not tantamount to gambling, so we advocate betting with skill, measure, and precision. Don’t leave everything up to luck! Line shopping is the closest thing to a foolproof, sure-thing strategy in sports betting . It’ s guaranteed to net you bigger profits and long-term success in

a couple of people posing for the camera: Millennials say travel is one of their main reasons for working. Millennials say travel is one of their main reasons for working.

Hello!

You might have noticed this week that Instagram is testing a feature that hides "likes" on posts in the US.

As Amanda Perelli reported, some popular influencers and their teams have already begun expressing concern over the change.

City of Melbourne economy tops $100bn a yr

  City of Melbourne economy tops $100bn a yr The City of Melbourne's economy has topped $100 billion a year for the first-time, data compiled by the council found. The City of Melbourne claims it now an economy bigger than Tasmania, Northern Territory and the ACT combined, after topping $100 billion for the first time.Its Gross Local Product (GLP) grew more than five per cent to $100.3 billion, according to 2018 Census of Land Use and Employment complied by the council and released on Monday."Incredibly our $100.

Stories From The Influencer Economy is a one-on-one interview podcast that explores the world of influence , social media, and people talking about the next big thing. He is the Founder of Influencer Economy ; a consulting group that helps brands and entrepreneurs develop and scale their platforms.

Read this short guide to learn how to maximize your sports betting wagers and start making a profit! We’ll teach you how to use online betting systems to develop a strategy and start making money! Our guide will also show you which system is best for betting wisely and recouping your losses.

"For creators, it's a big change because likes are the number one tool for tracking post engagement," Adam Wescott, a partner at the digital talent-management firm Select Management Group, told Amanda. "They know within minutes how their content will do based on number of likes."

And, given how easy it is to buy followers, some are worried the change could lead to more fake influencers.

"Now that people don't have to make sure their likes correlate to their following, one of the easiest ways to spot fraud, this will create more fake influencers in my opinion," Joe Gagliese, the CEO of the influencer-marketing company Viral Nation, told Amanda.

The shift is yet another milestone in the evolution of Instagram, and its relationship with a giant community of influencers who make a part- or full-time living from creating on the platform.

SoftBank to create $30 billion tech giant via Yahoo Japan, Line Corp deal

  SoftBank to create $30 billion tech giant via Yahoo Japan, Line Corp deal SoftBank to create $30 billion tech giant via Yahoo Japan, Line Corp dealTOKYO (Reuters) - SoftBank Corp plans to merge internet subsidiary Yahoo Japan with messaging app operator Line Corp to create a $30 billion tech group, as it strives to compete more effectively with local rival Rakuten and U.S. tech powerhouses.

Bloomberg Businessweek helps global leaders stay ahead with insights and in-depth analysis on the people, companies, events, and trends shaping today' s complex, global economy .

Is it possible to make money on sports betting ? Yes, says Simon Inglis, who has earned more than a best-buy savings account in a year – but no if you look at the victims of the industry, as we detail below.

Brands are set to spend up to $US15 billion on influencer marketing by 2022, according to Business Insider Intelligence research. On Instagram in particular, the average price of a sponsored photo has soared from $US134.04 in 2014 to $US1,642.77 in 2019, according to IZEA. Of course, it's possible to earn a lot more.

For example, Caitlin Patton, who has 24,900 followers on Instagram, told Amanda she typically earns about $US2000 for a campaign on the platform. And Katy Bellotte, a YouTube creator and Instagram influencer, told Amanda that on average she earns between $US2,400 and $US5,000 for a sponsored Instagram post.

Others have used Instagram to launch their own business. Julia Engel, who goes by Gal Meets Glam online and now has 1.1 million Instragram followers, in 2018 launched a dress collection that releases limited products every few months. Since launching, Engel's collection has earned $US35 million in revenue, she told Amanda.

This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns

  This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns The fact is, most wannabe YouTube influences have as much a chance of walking on the moon as they do of emulating Ryan Kaji. They’ll be lucky, in fact, to earn as much as someone working at a fast-food joint.Let’s take a look at the numbers.Marketing’s new foot soldiersMarketing literature defines an influencer as someone with a large following on a social media platform, primarily YouTube and Instagram.As people consume less traditional media and spend more time on social platforms, advertisers are increasingly using these influencers to spruik their products.

So a bet of Northwestern +8 was a winning bet , since Northwestern lost by less than 8. Remember, overtime does not affect a payout. For example, look at the Northeastern and Hofstra game. Notice that Hofstra was a 3.5-point favorite. If you bet Hofstra -3.5, Hofstra needed to win by 4 or more in order

SoftBank ’ s Latest Real Estate Headache: Setbacks at Katerra. Where Were WeWork’s Bankers? Why Google Gobbled Up Alphabet Cybersecurity Company. Already a subscriber? Log in here. ExclusiveInside the Struggles of a SoftBank -Backed Construction Startup.

The rise of the influencer economy is nothing new, of course. But this week's debate over hiding "likes" is another reminder that for platforms like Instagram and YouTube, it's not just those scrolling through their feed when they have a spare moment who notice a design change.

There's a whole economy of folks who rely on the platforms for income who are also impacted.

Betting boom

Gaming, media, and tech companies are clamoring to corner pieces of the US sports-betting market, which Morgan Stanley estimates could generate $US7 billion in revenue by 2025.

Even Wall Street's looking for ways to get in on the action. As Rebecca Ungarino and Dan DeFrancesco reported this week, TD Ameritrade is considering business opportunities it could pursue within the world of sports gambling as it looks to make up lost revenue from moving to zero commissions.

Here's your 101 on the booming sports-betting market, courtesy of Ashley Rodriguez:

  • Here's why Iowa could be the next hot market for sports betting, according to industry insiders
  • Here's how media companies can capitalise on the sports betting boom
  • Here's why legal sports betting could be a game-changer for NFL, Nascar, and others in US media-rights negotiations
  • Lastly, Ashley asked 3 investors to break down the biggest opportunities to cash in.

a man standing in front of a body of water: SoftBank Group Chairman Masayoshi Son speaks during a press conference on November 6, 2019 in Tokyo, Japan SoftBank Group Chairman Masayoshi Son speaks during a press conference on November 6, 2019 in Tokyo, Japan

SoftBank created its own robot vacuum that uses self-driving car technology and costs $500 a month

  SoftBank created its own robot vacuum that uses self-driving car technology and costs $500 a month A new robot vacuum is on the market for $US499 per month from Japanese tech giant SoftBank, aimed mostly at office spaces. SoftBank is the company that has taken over WeWork, and has also heavily invested in Uber and Slack. The vacuum, called Whiz, uses LIDAR sensors, the same technology used in self-driving cars. Visit Business Insider's homepage for more stories. These days, SoftBank might be best known for its role in the WeWork debacle, taking over the coworking company following a failed IPO and the ousting of its CEO, Adam Neumann. But the Japanese giant has other projects in the works, too.

Offshore sports betting sank its roots in the UK, where a gentleman named Gary Bowman opened up American Football Pools. Bowman’ s goal was simple: sell parlays to American bettors. While this might sound complicated at first, the UK’ s lenient sports betting laws allowed Bowman‘ s business to thrive.

Who are the best sports influencers on social media? That is the question we set to answer. Brandon may be more of a fan than he is a sports or fitness influencer , but nonetheless, this guy belongs on here. He’ s done numerous campaigns for sports -related brands, and his love for teams

SoftBank's struggles

It's not just WeWork. As we reported this week, several other SoftBank-backed startups are also in the news for the wrong reasons:

  • Short-term car leasing startup Fair burned through nearly $US400 million in 10 months. Meghan Morris revealed how Softbank stepped in and cleaned house in the wake of WeWork.
  • Insurance startup Lemonade has postponed IPO plans after plotting an offering for this year, Dakin Campbell reported. It shows how the pipeline for high-growth tech is getting clogged after WeWork.
  • Plenty, a futuristic farming startup, raised $US260 million from Jeff Bezos and SoftBank on the promise of upending agriculture. Insiders are raising questions, Erin Brodwin reported.

-- Matt

Finance and Investing

A new Goldman Sachs tech exec hired from Amazon is taking a page from the Jeff Bezos playbook by urging engineers to ditch PowerPoint and write memos

Goldman Sachs made a splash earlier this year when it announced the hiring of a top executive from Amazon Web Services, the online retailers' cloud service.

Prosper, a pioneer in consumer lending, has held talks to sound out potential buyers

Prosper Marketplace, a pioneer of the peer-to-peer lending industry, has been exploring a sale, according to people familiar with the process.

Apple, Intel file antitrust case against SoftBank-backed firm over patent practices

  Apple, Intel file antitrust case against SoftBank-backed firm over patent practices Apple, Intel file antitrust case against SoftBank-backed firm over patent practicesThe suit follows an earlier case filed by Intel against Fortress in October. Intel withdrew that suit and on Wednesday filed a new version in the U.S. District Court for the Northern District of California with Apple also joining as a plaintiff.

Sports . Football. There are no bets in your Betting Slip. To add bets please click on any odds.

Learning how to hedge your sports bets is a crucial risk managment skill for bettors. Let’ s say you place a massive bet with long odds and later realize you have exposed yourself to an unacceptable level of financial risk similar to, say, getting in a car accident.

Viking's former investment chief is gearing up to launch his own fund in mid-2020 and join the long list of Tiger Management grandcubs

The Tiger family tree continues to grow.

Tech, Media, Telecoms

Magic Leap's CFO is stepping down after it was 'mutually decided' it was time for someone new. Read the email Magic Leap's CEO just sent to employees.

Magic Leap Chief Financial Officer Scott Henry is stepping down and will help train a successor before transitioning into an advisory role, Business Insider has learned.

Dell-owned Pivotal is preparing for as many as 150 layoffs ahead of its $US2.7 billion acquisition by VMware, and employees are openly protesting management over it

The Dell-owned developer software company Pivotal is facing significant job cuts as it prepares for the closing of its $US2.7 billion acquisition by VMware, Business Insider has learned.

Here are the power players at Amazon and Microsoft who will play a key role in their battles over the government cloud market, which could be worth $US100 billion

Microsoft may have defeated Amazon in the battle for the Pentagon's $US10 billion cloud computing contract, but there's still billions of dollars worth of government cloud contracts on the table - and both companies have assembled influential teams to fight for their share.

Healthcare, Retail, Transportation

Inside a restructuring of Walmart's legal department that's dragging on longer than execs promised. Some employees are exiting, and one used a meme of Al Pacino to say goodbye.

Walmart is restructuring its law department, and a raft of changes have unsettled insiders responsible for handling its massive caseload.

The head of 'Uber for Business' explains how it's helping the ride-hailing giant finally turn a profit - and reveals the new areas it's targeting

Uber is under massive pressure to turn a profit after an underwhelming initial public offering earlier this year and a $US1.1 billion loss last quarter, and the path to getting there remains unclear.

The self-driving car startup Zoox has less money and experience than Waymo. Here's why its CTO thinks it has an edge over the Google spinoff.

Waymo may have more experience and access to more money than any of its rivals who are working on self-driving cars.

A 300 times return, inside McDonald's CEO change, and what's next for WeWork .
Hello! While most of Wall Street was focused on deal talks between Charles Schwab and TD Ameritrade this week, another financial services deal caught my eye. Honey, which makes a browser extension that surfaces coupons while you shop online, sold to PayPal for $US4 billion in cash. As Melia Russell reported, the acquisition gives new meaning to the term "sweet deal."Honey faced rejection from VCs for two years before raising a seed round of $US1.8 million in 2014 from Mucker Capital, Bam Ventures, Ludlow Ventures, SXE Ventures, and an angel investor.

—   Share news in the SOC. Networks

Topical videos:

usr: 5
This is interesting!