Tech & Science : No KeepCup? No worries: Meet Australia’s first ‘circular economy’ takeaway coffee cup - - PressFrom - Australia
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Tech & Science No KeepCup? No worries: Meet Australia’s first ‘circular economy’ takeaway coffee cup

23:51  02 december  2019
23:51  02 december  2019 Source:   smartcompany.com.au

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KeepCup sizes reflect takeaway cups commonly used in cafes around the world. So whether you’re an espresso, latte or long black drinker, there is a Size guide. The world’ s first barista standard reusable cup . Designed to reflect takeaway cup sizes. KeepCup volumes reflect disposable cups commonly

A premium drinking experience best suited to your coffee ritual. Design your own brew today! From espressos and piccolos to lattes and long blacks, we have a range of KeepCups in sizes to suit every taste. Estimated Delivery Time. AUS. Australia Post.

a couple of people standing next to a person in a suit and tie: The Cup eXchange© Provided by Smart Company The Cup eXchange

As the backlash to single-use products grows, BYO reusable coffee cups have become popular among busy office workers looking to enjoy a takeaway cup of coffee without adding more waste to landfills.

But in a coffee-loving nation, the flaw lies in the simple fact that not everyone has a cup on hand when a caffeine craving hits.

That’s a problem The Cup eXchange co-founder Marty Rowell set out to solve using a system that’s growing in popularity around the world: the circular economy.

What is the circular economy?

a close up of a map© Provided by Smart Company

As climate change pushes environmental concerns to the fore, the concept of the circular economy is gaining support among brands and consumers.

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Takeaway cups and takeaway food containers (including coffee cups ) are 23% (or the The reusable coffee cup is gaining ground among aware consumers. According to the KeepCup website The aim of the circular economy is to keep materials circulating in a technical or biological cycle at

The world’ s first barista standard reusable coffee cup available in a range of colours, materials and sizes. Explore the colour series or design your own KeepCup . KeepCup Reusable Coffee Cups | Home. The evolution of an icon. Introducing KeepCup Thermal.

A circular economy — as opposed to a linear economy — aims to end the continual use of Earth’s finite resources by eliminating waste.

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Trendy cafés across Australia began selling KeepCups , giving the company an additional revenue stream. Less than a decade later the business has sold 8m cups KeepCup ’ s focus on sustainability has attracted high-profile corporate customers. The cups are often co-branded with the customer’ s

The polyethylene that makes disposable coffee cups waterproof means they can only be recycled at a small number of specialised plants, which means most In 2009 Melbourne brand KeepCup created the world’ s first barista-standard reusable coffee cup , and the range keeps getting bigger and better.

Under a circular (or ‘closed-loop’) model, production is made more efficient while the environmental impact is reduced.

“We can produce many things while also reducing the amount of waste we produce”, Professor Michele John, the director of the Sustainable Engineering Group at Curtin University, explains.

“If we’re producing any waste we look at how can we include that waste back in the original production system.’’

‘The world as our warehouse’

Rowell and his brother Jeremy hit upon the idea for a circular-economy coffee cup after watching the ABC’s popular War on Waste program in 2017.

To illustrate the sheer volume of waste going into landfill every day, the show demonstrated that the 50,000 single-use coffee cups disposed of every 30 minutes in Australia were enough to fill an entire Melbourne tram.

“My brother Jeremy and I really looked at that and saw it was a big problem, but the call to action was to bring a container in and demand a 30 cent discount,” Rowell explains.

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GAAG KeepCup coffee cup . A happy customer said the KeepCup “cleans very easily and I throw it into my bag knowing it won't break”, but someone griped that “the Our verdict: This cup will please those who see Starbucks as a fashion label, and the takeaway coffee cup as the ultimate accessory.

Your KeepCup is made to last. We carefully consider purpose, materials and end of life when creating our products. When you visit us, you can meet the people We create products that are fit for purpose; to reduce and replace the use of disposable cups . KeepCups are designed to facilitate reuse – for

“And we thought that wasn’t really fair on the small businesses … It’s not their fault that there’s no better solution than these paper cups.

“So we thought about it hard and said, ‘well, how do we stop the waste by having a better system?’”

The brothers dismissed the idea of simply “trying to make a better cup”, as that “doesn’t solve convenience for the user”.

“If you’ve got a personal reusable cup you’ve got all of the inconvenience problems with it — you’ve still got to wash it, still got to carry it, still got to remember it,” Rowell says.

“You only want the cup while you get your coffee, then you want it to disappear.’’

Instead, they decided to treat takeaway cups as an “inventory management problem”.

Rather than “making more stuff” they would “treat the world as our warehouse”, Rowell says.

The result was The Cup eXchange, Australia’s first smartphone-enabled circular-economy coffee cup subscription service, which launched last month at cafes in Melbourne’s Rialto precinct.

  No KeepCup? No worries: Meet Australia’s first ‘circular economy’ takeaway coffee cup © Provided by Smart Company

A “library of cups”

The Cup eXchange works like a library system. A customer becomes a member and is able to borrow from a “library of cups” when ordering their daily coffee, Rowell explains.

Each cup has a unique identifier — a QR code — that is scanned before it leaves the cafe and linked directly to the customer’s account.

When they’re finished with their coffee, the customer leaves the cup in one of a number of dedicated deposit boxes in the vicinity, where it is collected, washed and returned to the cafe.

The system is environmentally friendly and economic. “The cost-per-use comes right down and is much, much lower than a paper cup”, Rowell says.

“What we’re doing is tracking products, and whoever the custodian is at that point in time,” he explains.

“Rather than ownership, it’s custodianship. It goes round and round.’’

This piece was first published by The New Daily.


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