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Tech & Science Seeking nominations for the top brands in influencer marketing that are innovating in the space

20:05  06 december  2019
20:05  06 december  2019 Source:   businessinsider.com.au

China's Mengniu Dairy reaches $600m deal to acquire Australian drink brands

  China's Mengniu Dairy reaches $600m deal to acquire Australian drink brands Hot on the heels of buying Bellamy's Organic for $1.5b, China's Mengniu Dairy has reached a deal to acquire major Australian brands including Dairy Farmers, Berri and Pura.Under the deal, announced on Monday morning, Mengniu would acquire major Australian dairy brands including Big M, Dairy Farmers, Pura and Farmers Union.

a man wearing a black shirt: David Dobrik has 14.6 million subscribers on YouTube. David Dobrik has 14.6 million subscribers on YouTube.
  • Business Insider is launching a list of the top brands in influencer marketing.
  • We want to hear from you on which brands have the most innovative and impactful influencer marketing campaigns.
  • Please submit your ideas through this form by December 13.
  • Visit Business Insider's homepage for more stories and lists.

Ticket-selling service SeatGeek approaches influencer marketing differently than many other companies.

When the service sponsors content for YouTube stars like David Dobrik (14.6 million subscribers), it lets the influencers take control.

Big brands and small bars embrace alcohol-free offerings

  Big brands and small bars embrace alcohol-free offerings Australians are drinking less than ever before, especially young adults, and the non or low-alcoholic beverage scene has never been more vibrant. One of the biggest statements of intent came when alcohol giant Diageo increased its existing 20 per cent share of Seedlip, a UK-based alcohol-free spirit company, into a majority acquisition.Low-alcoholic beverages are gaining in popularity, Diageo's innovation marketing manager Chris Moschos said."We are active in that space, and that's because it's reflecting a broader macro trend.

Dobrik often uses SeatGeek's money to buy huge gifts like cars for his friends - on camera. This is part of a longterm influencer marketing relationship that has included over 30 videos. And according to SeatGeek's director of influencer marketing, Dobrik is the creative force behind most of the ideas.

But SeatGeek isn't the only company innovating in the influencer marketing space. Business Insider is putting together a power list of the leading brands in influencer marketing. The list will be determined by Business Insider based on our reporting and the nominations that we receive, and take into consideration factors like reach, effectiveness, and impact on the influencer business as a whole.

We want to hear from you. Which brands have had the most innovative and impactful campaigns with influencers?

Teenage Pizza Hut employee says she suffers from anxiety and depression after being repeatedly raped by her supervisor while she was at work

  Teenage Pizza Hut employee says she suffers from anxiety and depression after being repeatedly raped by her supervisor while she was at work A spate of sexual assault and harassment complaints from young female staff has prompted Restaurant Brands to launch a review into the culture of its Pizza Hut and KFC stores across NZ.A recent spate of sexual assault and harassment complaints from young female staff dating back to 2015 has prompted parent company Restaurant Brands to launch a review into the culture of its Pizza Hut and KFC stores across New Zealand.

Please submit your ideas through this form by December 11.

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Check out our previous power lists, highlighting the top 14 talent managers and top 18 talent agents in the YouTube influencer space, who are shaping the future of YouTube creators, for a sense of how this list will look.

For more on the economics of an influencer career, according to YouTube and Instagram stars, check out these Business Insider Prime posts:

  • A TikTok star with 880,000 followers explains the ways she earns money and how much she makes: 22-year-old college student Salina, known as "Salinakilla" online, began uploading videos to TikTok about four months ago and now has 882,000 followers. She broke down how she earns money through the app.
  • How much money a YouTube video with 1 million views makes, according to 4 creators: Business Insider spoke with four YouTube creators - Marina Mogilko, Kevin David, Austen Alexander, and Shelby Church - about how much each of them earned from videos with 1 million views.
  • An Instagram influencer with 166,000 followers breaks down how much money she earns from a sponsored post: Katy Bellotte, a YouTube creator and Instagram influencer, broke down how much she earns per sponsored Instagram post.

Tech companies shouldn't 'resist' govt seeking 'greater powers' to regulate internet .
Minister for Cyber Safety Paul Fletcher says the government is seeking to give the e-safety commissioner "greater powers" to protect Australians online and hopes tech companies will not be "resistant" to the government's push."We want to increase the e-safety commissioner wider powers but the act will also include what we're calling the basic online safety expectations - things like having a complaint system," he said.

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