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Tech & Science Be the memorable fish: You should spend time and money defining your brand

13:26  09 december  2019
13:26  09 december  2019 Source:   smartcompany.com.au

130 tonnes of prawns to be sold at Xmas

  130 tonnes of prawns to be sold at Xmas At least 130 tonnes of prawns and nearly one million oysters are expected to be bought at the Sydney Fish Markets this Christmas. Sydneysiders are expected to snap up 130 tonnes of prawns and close to one million oysters at the Sydney Fish Markets this Christmas as drought and flood impact on seafood supplies.The Pyrmont stalwart holds a 36-hour seafood marathon annually on December 23 and 24 each year. A spokesman for the market said drought and fire have had an impact on supply from some regions in eastern Australia.

So certified financial planner Mark Baird created a percentage guideline that breaks down how much you should spend in various categories, from savings to entertainment, depending Here's how much of your paycheck you should be directing towards a total of 16 spending categories, broken down by

You don’t have infinite money . Spend it on stuff that research says makes you happy. But while the happiness from material purchases diminishes over time , experiences become an ingrained part of If society takes their research to heart, it should mean not only a shift in how individuals spend their

a man and a woman posing for a picture: Goodments© Provided by Smart Company Goodments

It’s quite common, in entrepreneurial and startup circles, for the uttering of the word ‘brand’ or even ‘marketing’ to be met with grimaces and rolling eyes. So much so that this startup age has given birth to a new title: chief growth officer. It, for many traditional marketers, probably feels like semantics, or even a title better suited to a wart specialist than someone with a remit extending far beyond hacking short-term growth targets.

Here are some of the points I’ve made to the naysayers we’ve met along our startup journey. The reasons why, in my experience, it is wise to spend a little time and money early on to get your brand right.

Coles is forced to pay $5million to drought-stricken farmers after an investigation found the supermarket giant ripped them off over the price of milk

  Coles is forced to pay $5million to drought-stricken farmers after an investigation found the supermarket giant ripped them off over the price of milk Supermarket giant Coles has been forced to pay Norco dairy farmers more than $5million after allegedly failing to pass on the full price rise it charged customers for milk. The payout follows an investigation by the Australian Competition and Consumer Commission (ACCC) that found Coles did not pay Norco a 10 cents per litre price rise.Coles told shoppers in March it was increasing the price of its own Coles brand milk, supplied by Norco, to raise money for drought-stricken farmers. The grocery retailer vowed in marketing materials that the extra money would be passed straight on to dairy farmers and milk processors.

Feeling guilty for spending money on just about anything outside of the necessities can feel like a total waste, and there always seems to be an Whether you have a Cardi-esque attitude towards money or you ’re as responsible with your earnings as the absolute dorks who have been returning some of the

In general, the answer to “How much should I spend on a car?” is “As little as you can.” Morgan Housel, a great writer for The Motley Fool, says saving money boils down to making good choices on the three biggest expenses in your adult life (Yes, this is the harsh reality of being good with money ).

Defining a brand means commitment and focus

A brand is a lot more than a logo. The process that sits behind it is a valuable exercise in opportunity definition, and importantly, focus.

Why do you exist? Who are you for? Who aren’t you for? What problem do you solve for your audience? What tone of voice will resonate with them most and help you stand out from the category?

Likewise, what visual identity will make you distinctive. This should all be defined with hard data, consumer research and careful consideration of broader category and cultural trends.

Me and My Money: Michael Hill

  Me and My Money: Michael Hill What do Kiwi top talents do with their money? "In my early days, I literally saved everything I could: I would always take a home lunch, [and] I wouldn't branch out and buy things. "When you're starting off, you do need a certain amount before jumping further." require(["inlineoutstreamAd", "c.

1. Spend it on hobbies. Personally I think too many people give too much time to passive forms of entertainment. Unfortunately healthy food often costs more money . Personally, I can justify an additional monetary cost with the knowledge that I feel better when I eat well and that is is better for

You don’t have infinite money . Spend it on stuff that research says makes you happy. When you work hard every single day and there’s only so much money left after your regular expenses The very fact that they last for only a short time is part of what makes us value them so much, and that

A well-defined brand not only helps set the direction for you, but it also holds you to it.

So when someone suggests you extend your shared workspaces business by buying an SEO marketing platform, you might say no. Reminding them that WeWork’s purpose is to ‘create spaces where people work to make a life, not just a living’, and their proposal doesn’t fit that mission.

Be the memorable fish in the big pond

There aren’t really any untapped or niche markets anymore. No offence, but if you’ve spotted an opportunity to revolutionise a category, so have thousands of other people. Even if they are on the other side of the pond.

Take neobanks. McKinsey estimates there are 5,000 startups worldwide offering new and traditional financial services, up from 2,000 just three years ago. In the first nine months of 2019, venture capitalists poured $2.9 billion into neobanks.

Today, saying ‘we don’t really have any competition’ is an outright lie, in any category, even space travel. So having a distinct, well-defined brand will ensure you’re not only noticed, but remembered.

Menindee holds on to its grape industry, despite water woes

  Menindee holds on to its grape industry, despite water woes A Darling River town which has been in the headlines for its water woes and mass fish deaths is still managing to hold on to its table grape industry.The Darling River town is the birthplace of the Menindee seedless variety, a type favoured by customers because of its size, taste and texture.

Building a brand starts with defining what business you ’re in and what is your core purpose. This definition or purpose is the basis of your brand , the In general, if something doesn’t support your core purpose, it’s not worth the investment of time or money and could cause your business to lose

How much money should you save every month? The 50/30/20 rule says to save 20 percent of your income. But if you want a shot at being secure through old age—and having some extra cash for things you want—the numbers suggest that 20 percent is the number you ’ll want to reach or exceed.

If you’re one of 50 new neobanks launching in your market, you better make sure what you stand for, how you talk, what you say and the channels in which you ‘show up’ are vastly different to the other 49 newbies.

It’s worth considering more than available URLs when you set up your brand.

It’s about whether people can remember your name, sure, but also, does the brand that brings it to life actually demonstrate how you’re different?

Global from day one

I’ve spoken to many founders who thought they’d have the time to give their brand more thought further down the line. But in practice, this moment rarely appears. Not least in the ‘global from day one’ era, where you’re expected to serve multiple markets and potentially millions of customers from the start, or very soon after.

But beyond not finding a specific moment to do this, it is also much harder to bake a brand purpose and strategy into your startup later. So it is worth considering your ‘why’ and how to articulate it distinctively and consistently in the context of all the markets you hope to enter. In short, future-proofing your business from the start.

Relocating fish by hand from drying watering holes has teenager braving barbs and saving 100 native fish

  Relocating fish by hand from drying watering holes has teenager braving barbs and saving 100 native fish A teenage boy from drought-ravaged Tenterfield is so worried about the health of the fish in his farm's river he's started saving them one at a time. A teenage boy from drought-ravaged Tenterfield is so worried about the health of the fish in his farm's river he has taken matters into his own hands to save them — one at a time.Stuart Moodie has managed to rescue more than 100 native fish on the Mole River, in far northern New South Wales, by catching the fish by hand in muddy water and moving them into larger waterholes.

Good branding is strategic, while marketing is tactical. When you establish the higher objectives and Ideally, you should have your branding strategy worked out before you launch your online store to Research shows that having a memorable signature color will increase the chance of customers

A spending record makes you really think about your spending habits. It will provide proof of your Writing it down is the only way to find out where all of your money is going. Each time you spend Your local tourism bureau should help you find lots to do and see in your city and surrounding area.

Of course, for those of you who are already on the journey, it is never too late. But perhaps your time is now, not later.

Return on marketing investment

Regardless of whether you opt for titles including ‘marketing’ or ‘growth’, your startup is going to have to engage in marketing to grow.

Whether that’s getting yourself media coverage at launch or targeting your audience with some thumb-stopping content on socials, a strong brand means stronger credibility with all your audiences. From journalists through to your customers. All of which equates to more coverage, better click-throughs, higher conversions.

Don’t underestimate the power of credibility through a consistent and powerful brand.

There is also extensive analysis on the superior effectiveness of the more emotionally led advertising, beyond the rational performance marketing made popular in recent years.

Research by Les Binet and Peter Field finds that the ideal spend is 60% brand building and 40% activation (or what people sometimes call ‘bottom of funnel’). That’s a whole topic in itself, but safe to say, you can’t embark on this marketing mix until you’re clear on what your brand is (and isn’t).

So, next time someone raises their eyebrows when you discuss investing some time and money on getting your startup’s brand straight, hopefully, you’ll help them see the light.

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The post Be the memorable fish: You should spend time and money defining your brand appeared first on SmartCompany.

CommBank to give money back to customers this Christmas when they spend cash on groceries and takeaways .
Australians spending up big this Christmas could see some of that money returned to them through a program by CommBank. The latest feature of the major bank's app will reward customers who use their CommBank credit or debit Mastercard to purchase items such as groceries or takeaway meals. There are about 50 participating stores where customers can take advantage of the offer including Myer, Coles, Caltex, JB Hi-Fi and Menulog.

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