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Tech & Science Here's how Google has changed throughout the decade, from its quirky campus to its famous 'moonshots'

17:25  15 december  2019
17:25  15 december  2019 Source:   businessinsider.com.au

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Its venture capital arms, life sciences division, moonshot lab and Google itself each became independent entities with their own CEOs, operating under the Alphabet umbrella. For those who work in Google ' s core Internet business, not much changed . The word "Alphabet" is rarely brought up in

But Google is going a step further than the rest by formalizing a portfolio-like approach to its various businesses. The change is an effort to keep Google Over the last few years, investors have expressed concern that Google has become distracted from its core web search, instead pursuing

a man standing in front of a building: Google founders Larry Page, left, and Sergey Brin. Google founders Larry Page, left, and Sergey Brin.
  • Google was already a giant in the tech industry by the end of 2009, dominating in ad-search, video-sharing, and mobile operating systems.
  • The company was still famously eccentric, housing a dinosaur statue on its Googleplex campus and regularly tweaking its signature logo on the search page to celebrate different events.
  • But Google management looked very different: CEO Eric Schmidt presided over the company, as the company board thought the two young cofounders Larry Page and Sergey Brin needed guidance.
  • Alphabet, the parent company created so Page and Brin could mirror Warren Buffett's Berkshire Hathaway business formula, did not yet exist. Nor did many of the ambitious projects that Google now backs.
  • And Sundar Pichai, now the face of both Google and Alphabet, was just a vice president of product management back then.
  • Visit Business Insider's homepage for more stories.

Google was already a force to be reckoned with by the end of 2009.

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Google reportedly has tried to sell its Boston Dynamics robotics business that it acquired in 2013. As for the other moonshots , Kessler argues that many people are “less than optimistic on a lot of these efforts,” because they are trying to solve difficult problems where solutions have proven to be elusive

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The startup had expanded past its humble garage headquarters to a large campus in Mountain View, California. It was the world's largest internet company, and had all but locked down its dominance of search advertising. It had a growing roster of web services, including YouTube, Gmail, and Google Maps. It had also ventured into the world of software, releasing its open-source Android smartphone software and teasing Chrome OS, its PC operating system, at the end of 2009.

Google was also a Wall Street darling: it had debuted on the stock market at a pricey $US85 per share, and has only climbed in value since then. It had also entered China, the white whale of consumer tech markets (although it would announce its withdrawal from the country in January 2010).

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Nor is its mission philanthropic. Instead X exists, ultimately, to create world- changing companies that could eventually become the next Google . In the next decade , the apricot farmland south of San Francisco took its first big steps toward becoming Silicon Loon is still far from its global vision, but

Some of its sins here have been unforgivable. Siri was one of the earliest voice-recognition technologies released to the public. It is important to note, too, that Apple has very patient customers and that the overall value of its ecosystem often makes up for particular deficits in some of its services.

Back then, Eric Schmidt was still CEO. Google cofounders Larry Page and Sergey Brin were still involved with the company, and pursued moonshot bets that are today backed institutionally by the organisation's parent company, Alphabet. Sundar Pichai, who currently presides over both Google and Alphabet, was at the company but as a vice president for product management in charge of Chrome.

And Google had not yet entered the firestorm of controversies it would endure in the last few years. Thousands of employees have staged walkouts at the company in the last year, demanding that the company adhere to its "Don't be evil" mantra by holding its executives accountable for sexual misconduct. Employee protests also forced Google to end government contracts like Project Maven.

Google also hadn't yet attracted the scrutiny of Capitol Hill - in recent years, the company has hired an army of lobbyists and lawyers to fend off antitrust probes.

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Moonshots is a term favored by X, the exploratory arm of Google Alphabet, who state on their How can we get the formula for moonshots right, to unlock this approach to groundbreaking innovation? And how can your company get it right if even Google can’t seem to make its moonshot factory work?

An early employee remembers the sense of purpose in its democratization of access to information.

Here's a look at what Google looked like 10 years ago.

At least 1,000 Google employees were millionaires, thanks to the company's 2004 IPO.

George Reyes, Eric Schmidt, Omid Kordestani, Larry Page posing for a photo: The day of Google's IPO in 2006. The day of Google's IPO in 2006.

Google made one of Silicon Valley's highest-profile initial public offerings of stock back in 2004, offering shares to investors for $US85.

The path to its debut on the market was tumultuous. Silicon Valley investors were bearish about the IPO - famously, Apple cofounder Steve Wozniak told the New York Times that he would not be buying the stock. And its valuation of $US27 billion was viewed skeptically by investors.

But in less than five years, Google's value skyrocketed to $US140 billion, leaving many of its employees millionaires, and its founders billionaires.

Eric Schmidt was the Google CEO, but founders Larry Page and Sergey Brin still held voting power and significant influence within the company.

Eric Schmidt wearing a suit and tie: Eric Schmidt, former Google CEO and former executive chairman of Google's parent company, Alphabet Eric Schmidt, former Google CEO and former executive chairman of Google's parent company, Alphabet

Google cofounders Larry Page and Sergey Brin promised their venture capital funders that they would bring on someone to help scale and manage the booming business. But the two founders had struggled to find someone who clicked with them.

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One moonshot did not change the world, there were many, even harder challenges that lay ahead. Three years later its still not clear if the innovations coming out of X will be able to outdo, or even However, it ' s certainly not the first time a company has tried to build an in-house innovation capability

Three reasons why Google changed its name. If you want to know how much Google is spending on some of its wildest dreams, you'll have to wait a little longer than the Alphabet isn't going to pull back the curtain on its moonshots — otherwise known as non-core businesses — until next January

Eric Schmidt joined the company as CEO in 2001, three years before the company went public. He was a former CEO of the software company Novell, a respected computer scientist, and importantly for the founders, he'd been to Burning Man.

Schmidt would step away from the company in 2011, when Larry Page took over again as CEO.

Google had already transformed its Mountain View campus into the Googleplex, filled with whimsical additions like the dinosaur statue. Google employee rumour holds that the famous dinosaur skeleton is a reminder to its employees to not go extinct.

a dinosaur with a green light: Googleplex, Mountain View Googleplex, Mountain View

Google bought its Mountain View campus in 2006, transforming it into a symbol of Silicon Valley innovation.

The original campus building was well-known for having a slide connecting the first two floors, and its cafeteria offered free meals to employees, which quickly set a trend for other tech companies.

And the company already had a reputation for being quirky, fulfilled through little acts like its Google Doodles.

a cake on a table: Google's 2009 New Year Doodle. Google's 2009 New Year Doodle.

Google rang in the new year with a signature quirky doodle, blurring the lines between its logo and the number 2009.

Google's search engine was already a giant. To 'google' something was already a part of both people's vocabularies and the dictionary.

a screenshot of a cell phone

The Merriam-Webster Dictionary had already added "googling," to its list of definitions, as a alternative to "searching the Internet."

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While Verily has separated from Google ’ s internet business within the Alphabet Inc. holding company, it ’ s taking a page from the playbook of its former parent, which aims to Like some other Alphabet holdings, Verily has stopped talking about everything in terms of industry- changing “ moonshots .”

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Google's 2006 acquisition of YouTube, a video-sharing platform, had also proved massively successful. It was the age of YouTube artists.

Jawed Karim smiling for the camera: A still from the first-ever YouTube video, 'Me at the zoo.' A still from the first-ever YouTube video, 'Me at the zoo.'

YouTube's first video, uploaded in April 2005, was an 18-second clip of cofounder Jawed Karim at the San Diego Zoo.

Less than a year later, the company was bought by Google for $US1.6 billion in stock, the company's biggest-yet acquisition.

The platform quickly became popular, trouncing major American television networks in the number of videos viewed daily. It even boosted some artists to earn millions and gain fame.

Today, that number has grown exponentially - Youtube says that the number of channels earning six figures per year grew by 40% over the last year alone.

Google had begun to map the real world through Google Street View, using millions of panoramic images to help people virtually explore the world.

a sign on the side of the street

Introduced in 2007, Google Street View quickly grew to map out streets all over the US, and then internationally in France, Italy, Spain, Australia, Japan, and New Zealand.

Google had taken on Apple and Microsoft with the development of Android, and major mobile phone makers were already making Android devices.

a hand holding a cellphone: An early version of Android. An early version of Android.

HTC was the first smartphone company to adopt the free Android software in 2008, but mobile companies quickly caught on to the trend.

Just a year later, Motorola had dropped Windows Mobile entirely in favour of Google's Android.

Today, Android is the most popular operating system on the planet.

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For decades , architect Eli Attia has been filling notebook after notebook with ideas for a new way to The moonshot that missed. Did Google X steal this famous architect' s life' s work? Engineered Architecture should have been the perfect project for Google ’ s moonshot program: a bold idea, a

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The web browser Google Chrome was beginning to become a part of people's lives, and Google had begun to tease its new computer operating system, Chrome OS, led by current CEO Sundar Pichai.

Sundar Pichai holding a sign: Sundar Pichai was the vice president of product management on the Chrome team. Sundar Pichai was the vice president of product management on the Chrome team.

Currently Sundar Pichai is the CEO of both Google and its parent company, Alphabet. But a decade ago, he was in charge of Google's Chrome initiative.

Google announced in 2009 that it would be entering the PC operating system game, building its challenge to Microsoft and Apple.

The company teased its new open-source code in November 2009, and promised to release it by 2010.

Today, Chromebooks all run on Google's Chrome OS.

Google's parent company, Alphabet, did not yet exist in 2009.

Larry Page holding a microphone

Google's parent company, Alphabet, was only created in 2015 as an attempt to replicate Warren Buffett's Berkshire Hathaway business formula.

Page and Brin announced that they were reorganising Google's structure so it could better pursue its more ambitious goals, termed "other bets" in the company's corporate structure.

Today, Alphabet presides over a host of companies, including life-science focused Verily, the city-planning firm Footpath Labs, artificial intelligence lab DeepMind, and the self-driving car company Waymo.

RIP: The Apps And Services We Lost In 2019 .
The Wii Shopping Channel will never see another update day. iTunes was stripped for parts. MoviePass has been snuffed out like a candle in the wind, burning at both ends, being thrown at a customer’s face. Let us remember the apps and services we lost this year. Google, as usual, killed a lot of services this year, including some you’ve actually heard of, like the Inbox app and Google+. Google Hangouts is scheduled to shut down next year, and thanks to Google’s terrible naming schemes, it’s hard to tell if it will be seamlessly replaced, or just screw over everyone who likes to chat inside Gmail.

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