Tech & Science Everything to know about Quibi, the buzzy video startup that has raised $1.4 billion — from its marketing strategy to its revenue breakdown

17:50  12 january  2020
17:50  12 january  2020 Source:   businessinsider.com.au

Macquarie pulled into massive Dropbox class action

  Macquarie pulled into massive Dropbox class action Dropbox investors have lost billions since the group's 2018 float. Now they have launched legal action against the company and the underwriters of its IPO.The case, filed in the District Court for Northern California, alleges San Francisco-based Dropbox and the underwriters of its 2018 float, including Macquarie Capital (USA) Inc, made misleading statements during its initial public offering, causing its share price to be artificially inflated.

The startup , which has raised $ 1 . 4 billion , offered the first glimpse at its upcoming service at the Consumer Electronics Show in Las Vegas, Nevada Inside the marketing strategy for Quibi , Jeffrey Katzenberg and Meg Whitman's buzzy video startup that has raised $ 1 . 4 billion : Katzenberg and

A Cayman Islands start - up has raised $ 4 billion as of Thursday, eclipsing the world's biggest initial public offerings on stock exchanges this year. The system, according to its founders, will support more efficient operations for "decentralized applications" than existing platforms such as ethereum.

Meg Whitman wearing a suit and tie: Meg Whitman. Meg Whitman.
  • Quibi, a buzzy mobile-video startup that raised $US1.4 billion ahead of launch, offered on Wednesday a first look at its forthcoming subscription service.
  • Ahead of the event, Quibi execs spoke with Business Insider about how the company secured $US150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success.
  • Quibi launches on April 6.
  • Visit Business Insider's homepage for more stories.

Quibi, a buzzy mobile-video startup from veteran Hollywood producer Jeffrey Katzenberg and seasoned tech exec Meg Whitman, offered on Wednesday at the CES electronics expo a first look at its forthcoming subscription service.

Canva’s Melanie Perkins named one of the world’s top founders of the decade

  Canva’s Melanie Perkins named one of the world’s top founders of the decade Canva co-founder and Aussie tech icon Melanie Perkins has been named in the Forbes 'top under 30 of the decade' founders list, only one of two women in the top 10.Perkins was initially in the Forbes‘ 30 Under 30 ‘class of 2016’, when she was 28 years old. Back then Canva had raised a total of $US27 million ($39.4 million) at a valuation of $US165 million ($240.5 million).

Once you have the reason, start asking yourself even more questions to help you figure out the type of business you should Start researching your potential rivals or partners within the market by using this guide. Don't give customers a reason to go somewhere else because they don't know where to park.

Aerial passenger drone startup EHang flew its EHang 216 two-seat self-flying taxi fully Virgin Galactic’s fleet is expanding, and its second commercial spacecraft just achieved a key milestone in its build Quibi ’s Jeffrey Katzenberg and Meg Whitman offer a deeper look at the new streaming service.

Ahead of the event, Quibi execs including Whitman, the CEO; Katzenberg, the founder and chairman; Tom Conrad, chief product officer; and Rob Post, chief technology officer, spoke with Business Insider about their plans.

The company, which has raised $US1.4 billion in funding, will introduce on April 6 a new kind of streaming service that offers 10-minute installments - or "quibis," short for "quick bites" - of programming made only for smartphones, for $US8 per month, or $US5 with ads.

Barcelona knock Real Madrid off top of Money League

  Barcelona knock Real Madrid off top of Money League Barcelona knock Real Madrid off top of Money LeagueThe 23rd edition of the table shows an 11% rise in combined revenues, excluding transfer fees, for the top 20 clubs who between them enjoyed turnovers of a record 9.3 billion euros for the 2018-19 season.

Lately, much attention has been paid to venture capital firms raising ever-larger funds. And Khosla’s $ 1 billion for a new venture fund and 0 million for a new seed fund may sound like a lot of money; however, these funds aren’t materially larger than what the firm has raised in the past.

If I had four hours to chop down a tree, I ’d spend the first two hours sharpening the axe. Their differentiating strategy focuses on a high-quality, ten-minute streaming video you can only watch on I raise the concept of Quibi because it illustrates fundamental marketing that begins with a difference.

Its first big marketing challenge will be explaining to its target audience of 25- to 35-year-olds what exactly Quibi is, and why they should pay for it on top of Netflix, Disney Plus, and any other services they subscribe to.

Quibi is using social-media and digital marketing to advertise its service to millennials, where they're already spending time on smartphones. Most of Quibi's ad buys will be for digital.

"You fish for where the fish are," Katzenberg said. "The social-media platforms today, which is where people are in fact spending a good deal of time, is where the biggest focus of our marketing will be. And that's where we'll be spending most of our money."

Read the full story: Inside the marketing strategy for Quibi, Jeffrey Katzenberg and Meg Whitman's buzzy video startup that has raised $US1.4 billion

It's unclear what the market is for minutes-long episodes of shows and movies that users can only watch on their phones. But advertisers seem to be on board.

Thanks to streaming, we may never reach the peak of "peak TV"

  Thanks to streaming, we may never reach the peak of There was a record number of original TV shows last year. 2020 is going to be even bigger.It’s done the exact opposite.

Once you have chosen a name for your business, you will need to check if it ' s trademarked or currently in use. The Small Business Administration has an excellent guide to hiring your first employee that is useful for new small business Everything You Need to Know About Starting Your Own Business.

Before a first -time entrepreneur pitches angel investors you already know for a significant amount of money It ’ s kind of a magic number — I ’ve been investing in dozens of tech startups per year for the past few What will it take in terms of team, market , product and customer traction for a first -time

Quibi said in October that it booked $US150 million in advertising, selling out the platform's first full year of inventory months ahead of launch.

Whitman told Business Insider that Quibi won over top advertisers like Procter & Gamble and Pepsi with the allure of millennial audiences in a brand-safe environment and the advancement of mobile entertainment and ad formats.

"They also believe that the next big revolution in entertainment really should be on the mobile phone, so the idea about creating and commissioning shows uniquely designed for mobile is super interesting to them," Whitman said of advertisers.

Quibi showed off at CES a new feature that it hopes will be a game changer for both advertisers and storytellers. It's called "turnstyle," and it allows viewers to move between portrait and landscape orientations by rotating their smartphones.

Read the full story:

Quibi's CEO explains the video startup's business model and how it booked $US150 million in advertising revenue before launch

Quibi execs will pay close attention to how people use the "turnstyle" feature once the platform launches.

The company will also evaluate the service using metrics like paid net subscribers and the number of videos that people watch.

The service will set itself apart from other streamers, in part, by allowing its content to react to smartphone data. For example, one Quibi series, "After Dark," from Steven Spielberg, will only be available to watch after the sunsets where the phone is located.

"I'm talking about, in real time, the phone telling the piece of content, what time it is, what the weather is, what the lighting conditions are, and letting the piece of creative react to that in the same way the creative reacts to the rotation of the phone," Conrad, the chief product officer, said.

Read the full story: Quibi execs describe 3 ways the video service will measure success - after raising $US1.4 billion before launch

Former Guvera chief banned from managing companies, following the music-streaming startup’s spectacular fall from grace .
The former chief of music-streaming startup Gureva has been banned from managing corporations for two years, following a series of business failures.Darren Herft was disqualified by the Australian Securities and Investments Commission (ASIC) following the failure of seven companies, including four within the Guvera Group.

—   Share news in the SOC. Networks
usr: 3
This is interesting!